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Bronto Review: "Fantastic product. Top-notch service."
https://www.trustradius.com/email-marketingBronto Marketing PlatformUnspecified8.4109101
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Updated March 16, 2015

Bronto Review: "Fantastic product. Top-notch service."

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bronto Marketing Platform

  • Automation. It has a feature where you drag and drop elements of automation. This is really intuitive and does not require any programming. For example, building out a sequence where one segment of the list list gets this email, and then two days later days later, they get a different email. This was very easy to build.
  • The product takes all the guess work out of building out these automations.
  • Ability to send targeted re-mails based on initial send. Ability to define parameters without a data feed.
  • List cleansing. Quarantine users that spam you, block you, etc. Helps boost overall inbox deliverability.
  • Great, detailed reporting.
  • They have lots of excellent documentation which is very easy to navigate to as it's context sensitive. The documentation is also written in a very intuitive way reflecting how you would actually use the product.
  • Nothing.
  • Higher open rates, and ultimately sales, based on automated re-mailing, list segmentation, list cleaning and much better insight via strong, accurate reporting tools.
Delivra.

Bronco had a very persistent sales person and friend uses them and is a huge fan. The rep had been trying to get time with me for a year. Even when I signed with ExactTarget he kept pushing. Persistence paid off. The combination of his persistence and the strong reference I got from my friend was enough to convince me. I didn't really take a very detailed look at Delivra in the end.

Using Bronto Marketing Platform

  • Automation. The ability to automate email sequencing and content based on consumer behavior
  • Re-mailing campaigns. Ability to re-send emails with slight modifications without having to re-create the entire campaign.
  • List segmentation. Different content sent to different segments of the customer list (people who opened / people who ignored, etc.).
  • List cleaning.
This is a great product that greatly simplifies my job.

Evaluating Bronto and Competitors

Bronto Implementation

Bronto Training

  • Online training
  • Self-taught
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform.

Configuring Bronto

Bronto offers lots of configurability and options for the beginner or advanced marketer.

Bronto Support

Very good support team. Available and knowledgeable.

Using Bronto

Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.

Bronto Reliability

I never experienced any downtime.
No issues.

Integrating Bronto

  • Internal E-commerce platform.
Integrating with our custom E-commerce platform was not too difficult. It was largely a matter of mapping automated data feeds to the right places.