Very close to greatness
March 13, 2018

Very close to greatness

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

Bronto is currently being used to send newsletters, lead drip campaigns, and trade show lead emails. Only the marketing department uses it currently. It helps us keep our partners informed and helps us educate potential leads until they have a chance to be contacted by a rep.

Pros

  • Netsuite integration: it helps lead and customer contact info integrate smoothly for email campaigns
  • Detailed analytics
  • Email automation

Cons

  • Email design feature is clunky and could be more robust
  • Some less popular email addresses (custom addresses) seem to not be accepted
  • Increased availability of analytics (the reporting is very detailed)
  • Increased engagement (our open rate hovers around 60% or more)
  • The platform is quite expensive so the ROI will be something our team will be evaluating, especially since we don't use it for product selling
It seems Bronto is catered more towards a retailer rather than a service company. It still works, but many of the great assets don't correlate for a service business as well as they do for a retailer.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
3
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
4
Email deliverability reporting
10
List management
7
Triggered drip sequences
8
Dashboards
8
Standard reports
8
Custom reports
8

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