My Bronto Marketing Platform Review
March 13, 2018

My Bronto Marketing Platform Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bronto Marketing Platform

We use Bronto to keep in touch with our clients and make them aware of events and products which are coming up. Our organization specifically uses Bronto just in the marketing department. It addresses the problems we had with keeping in touch, while also being able to categorize our contacts and make sure that the messages specifically address their needs.

Pros

  • Segmentation
  • Automation
  • Optimizing when to send messages

Cons

  • Organization. Some things that you would want to do are very buried in the site.
  • Can be frustrating to use, requires quite a few more clicks to create an email and being able to select some things can get quite difficult if you have a lot of elements.
  • Increased Open Rates
  • Increased Click Rate
  • Increase in leads
Bronto is way more vast and has a lot more segmentation options than MailChimp. We also selected Bronto because MailChimp was not able to do mobile design. MailChimp does have a better email editor as far as drag and drop goes; if you plan on using HTML in the creation of your emails Bronto would be the better option since MailChimp keeps some of the classes and HTML hidden from the users.
I would recommend Bronto if you need segmentation and automation in your emailing platform, such as someone has already clicked on a link in your email but they didn't become a lead you can send a follow-up email later on. If you wanted to create emails fast and to send them out to everyone I believe there are better solutions out there because of the UI.

Bronto Marketing Platform (discontinued) Feature Ratings

WYSIWYG email editor
4
Dynamic content
8
Ability to test dynamic content
9
Landing pages
Not Rated
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
6
Triggered drip sequences
Not Rated
Dashboards
3
Standard reports
6
Custom reports
7

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