Pretty Good, But Missing a Few Key Features
July 23, 2018

Pretty Good, But Missing a Few Key Features

Becca Sangwin | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Campaign Monitor

Campaign Monitor is used solely by the marketing department to help support other departments within the organization. It helps us promote other department’s events, products, and services. We also use it for our content marketing newsletter that we send out twice a week.
  • Campaign Monitor’s support is great. They have a great help page built out to help answer all your questions, and if you do have a question or issue that needs extra support, their support team responds within a couple hours to help resolve the issue.
  • The email builder is very clean and easy to use. It makes A/B testing, personalization, and dynamic content easy to implement.
  • I appreciate the insights reporting that Campaign Monitor provides. We use that regularly for our quarterly reporting to track list growth, as well as campaign performance from a high level.
  • The automation is very straight forward and has truly transformed our marketing. The learning curve is pretty low, so my entire team knows how to use it to create and edit automated email journeys.
  • Campaign Monitor doesn’t have any native social sharing features. You have to go to a third party site in order to get the links for social sharing buttons as a work around. You also can’t edit the social cards in Campaign Monitor, so your emails can appear unformatted in the preview image when sharing on social.
  • There is no way to tell when other team members are working in an email Campaign in the email builder. This has been an issue for us on multiple occasions where two people are working in an email and someone’s work gets accidentally overrided. There is also no manual save feature, instead it auto saves. We’ve had issues with emails not getting saved correctly due to this.
  • Currently there is no way to organize your email campaigns. It would be helpful to have a folder feature so we could sort the different types of campaigns rather than searching through all archived campaigns.
  • I haven’t been impressed with our Customer Successs Managers. None of them have been helpful, and they tend to be pretty hands off. They only talk to us when I reach out to them and remind them that our account exists and we want support.
  • We have seen a small decrease in investment since switching to Campaign Monitor in terms of revenue. Our ROI for Q2 of 2018 was 2,869%. This isn’t drastically different than what we were getting with our previous provider, MailChimp, which was 3,497.77% for the year of 2017. We’ve been using Campaign Monitor for 7 months now, so we still need some more data to get an accurate comparison.
  • On the other hand, Campaign Monitor has helped us significantly with segmentation and targeting. This helps us achieve our business goals of better segmentation in our promos, and getting away from batch and blast. This also helps us decrease our list unsubscribes.
  • Campaign Monitor’s segmentation, personalization, and dynamic content features have helped us increase revenue for our quarterly product sales. We have had two of our best sales ever since using Campaign Monitor.
We moved from MailChimp to Campaign Monitor because we thought it was a step up. The automation, targeting, and testing with Campaign Monitor is more advanced than what MailChimp had to offer. Since using Campaign Monitor for about 7 months now, I can say that Campaign Monitor is better on many levels, except the email builder. I think MailChimp’s email builder is more intuitive and has some features that Campaign Monitor lacks, like social sharing buttons and the ability to update HTML.

We had a couple demos with Emma as well. Emma and Campaign Monitor are super comparable and there were no huge differences between the two. The reason we ended up going with Campaign Monitor is because it's more widely used and well established. Ironically, Campaign Monitor now owns Emma.
Campaign Monitor is helpful for a company that wants to take the next step to using a higher level email marketing service. It helps get you into automation, dynamic content, and more advanced segmentation. It’s a good step up for teams coming from MailChimp.

It’s not appropriate for companies who are wanting to send out content marketing emails with the intent of them being shared on social media. The social sharing is non existent and embarrassing.

Campaign Monitor by Marigold Feature Ratings

Dynamic content
A/B testing