TrustRadius
https://media.trustradius.com/product-logos/qV/im/6O623V315SIQ.PNGOutside Insight means Advantage YOU with Digital, Social AnalyticsWe use Meltwater's dynamic digital and social media analytics platform to help educate and prepare students in American University's School of Communication to stay on top of today's ever-changing world. In 2017, we launched a digital analytics class to address specific student requests to be more versed in how to understand the billions of online conversations.,Easy to learn and use Clear and customizable graphs for analytics reports Customer service is top-notch,None to speak of at the time of submitting the review,10,Class sizes have grown Meltwater has become a trusted partner in educating our future professionals Has allowed the school to add a new online concentration for digital analytics and marketing,Google Analytics, Hootsuite and Brandwatch,Hootsuite, Brandwatch, Google AnalyticsMeltwater ReviewWe primarily use Meltwater as a search and monitoring tool for the entire organization. It allows us to know when our brand is mentioned in the news media and the potential reach for any of our proactive efforts. We have also recently started using Meltwater as a way to connect with journalists or other sources who may be interested in the content we are developing.,Meltwater has a good reach and makes it easy to add new media sources if they do not pick up brand mentions natively. The account support has always been good with Meltwater and we can typically resolve problems quickly. Meltwater has an easy-to-use interface that makes it simple to get started.,It would be nice to have more customization available with the dashboards and other widgets. I recently learned that you can create influencer lists from the general search results. It would be helpful to make that more clear for users. I wish there was an easier way to set up the boolean searches. Account managers are great to help but it seems like there has to be a way to make it easy for novices to get a search set up correctly.,8,We do not have a quantifiable ROI for Meltwater. We have had success in using it to reach out to a few news organizations that we would not have been able to reach without Meltwater, but it is a relatively limited scope.,Trello, Facebook for Business, Google AnalyticsDeceptive auto-renewal techniqueWe use Meltwater for media monitoring purposes in order to identify new leads for our Sales Reps, observe competitors activity in digital and social media & measure the impact of our publications. The tool is used solely by the Marketing department that feeds all the above info to the Management and Sales Director.,Interaface is very user-friendly Dashboard Nothing More...,Customer Service Terms & Conditions Search Engine,1,NEGATIVE: Due to auto-renewal we had to re-allocate the budget NEGATIVE: Daily media monitoring wasn't as quick as expected due to the amount of noise news in inbox (Meltwater boosts its search results in order to make Customer feel the value of the investment but the articles aren't matching your search) POSITIVE: We identified a couple of good leads but less than expected,Cision PR SoftwareMeltwater: Smart Media MonitoringWe are using Meltwater to monitor the media coverage that is generated around the freight railroad industry across the nation. We use the platform to compile comprehensive reports that we share with internal and external stakeholders. We also use the platform to monitor our online presence, particularly social media. We use the engage program to proactively push out content as well as pull reports and measure authority and engagement rates.,Assesses the scale of an event: When there is a major event that earns media, especially national media we need to know how large the story is going to get. We are able to aggregate coverage across the nation to determine the level of effort we will need to push back or shape a particular story. This is a valuable insight that allows us to prioritize our efforts. Clips: We need to know what is being said about our industry at all times. Meltwater allows us to have real-time insight on mentions and stories that are being published across the nation. We are able to share this content with our subject matter experts daily who alert the communicators of potential issues. This content also helps us proactively create content. Monitors social: We need to know what is being said about our industry on social media, particularly important for our industry as we operate in communities small and large across the nation. Meltwater allows us to aggregate the thousands of messages and mentions we receive so that we can focus on monitoring those accounts that have a higher authority and influence level.,Logins: If you have more than one product from Meltwater you have to login into different portals. Not a huge deal except I cannot save my password for each one because my computer recognizes both portals as the same website, so if the passwords vary it won't save them. Dashboard: There could be more modules to choose from that could enhance the reporting capabilities. Add-ons: I know it is the name of the game but there are a lot of added paid features. Meltwater could benefit from beefing up their basic package with more features for their users.,10,Keeping it in-house: With Meltwater, we have been able to save a ton of money on media monitoring by bringing it in-house. Meltwater allows us the ability to monitor and pull reports for our internal stakeholders that look professional and board meeting ready. Comparable pricing: For the amount that we pay for this service, we get all the tools we need. We used to have a host of different tools, this allows us to have all aggregated information we need in one easy platform. Information is king: Real-time alerts allow our communications team to stay up to date! When our CEO asks us to pull a story or mentions a media hit we need to be able to quickly identify the content, Meltwater allows us to do so in record time. With the mobile app, we are usually already in the know and can easily send content to the entire team.,TrendKite and LexisOne,Google Analytics, Siteimprove, HotjarMeltwater is a helpful platform for businessesMeltwater has been very helpful in catching social posts that mention our brand. Most of them may have included our name misspelled or not tagged properly. This has helped stay ahead of the curve for good and bad exposure.,Building dashboards is very simple Communicating with the Meltwater support team is easy Monitoring social channels and media channels is simple,More reporting functions for growth management on social channels Better auto identity of positive and negative sentiment Cheaper pricing for buying the whole monitoring and social planning packaging,6,Stay abreast on sentiment Knowing trending topics surrounding our business Our most affordable package still requires us to pull from other companies.,,Hootsuite Pro, Later, MailChimpI love Meltwater for Media Tracking!We use it across the whole organization to track media pickups about our organization and our programs. It addresses how we're seen in the media and social media. We also track trends with keywords to see how other organizations are writing about topics we care about so we can stay ahead.,Tracks media mentions Tracks social media Exports journalists and sources,The ability to edit things within the platform. I have to export all my searches, which is cumbersome,9,Allows us to keep track of all media mentions Provides specific deliverables to our board Shows growth year over year with specific data,Google Analytics, Buffer, Sprout Social, Hootsuite Free and Cision PR Software,Buffer, Chartbeat, Google AnalyticsUser-Friendly Platform, Customer Service & Product Updates Make for a Great ExpereinceThe Meltwater Media Intelligence Platform is utilized by the Marketing Department at Visit Frisco. It allows us to track media mentions of not only our organization, but our media efforts to promote our events and tourism partners here in Frisco.,The Meltwater platform is extremely user-friendly. I like the simplicity of the navigation, layout and search functions. The search capabilities are great. I can narrow my search of a particular media contact down to topic, location and event see previous published works to determine if they're a relevant source to our efforts. We utilize the Dashboard and widgets within them daily. We love to see our potential reach, estimated ad value, content stream, etc. It really shows us in real time that our efforts are achieving real results.,The ability to create more searches without added cost would be nice. Or the ability to freeze/hold searches in order to add more without adding to total... we have annual events that we only track for a certain amount of time, so I'm having to save those search terms and delete them in order for us to track new things that are upcoming. When sending an alert/release through outreach, I wish there was a way when selecting recipients, to see and select individual names from saved lists (without having to know the name). Sometimes we have something to send out that we want to send to a few specific people from several lists. We end up having to go back to saved lists, selecting those people and creating an entirely new list, which we end up deleting because it's never always the same people.,9,A huge positive impact that we've had is that we are able to easily create post-event media reports for our clients. The shareable Dashboards are a great addition and have really helped us streamline that process.,Cision PR Software,Sprout Social, Hootsuite Free, CrowdRiffKeeping track of our coverage!We use the platform as a media contact and outreach hub, and to monitor our media coverage. We also use the platform to run detailed reports to present to our employees and board.,Great customer service, staff are very knowledgeable and helpful. The platform saves us a lot of time and energy by creatively organizing our contacts so we can quickly and easily send releases. We appreciate the platform staying updated and relevant, constantly keeping it user-friendly and to fit our organization's needs.,We would love to be able to "select all" when we send releases to our contacts. We have so many groups and currently have to check off each one.,9,It falls into line with our strategic public relations plan and helps us show earned media,Sprout SocialMeltwater Media Intelligence Platform - User-FriendlyThe Meltwater Media Intelligence Platform is being used by the Public Relations/Social Media teams. We use the platform to monitor mentions of our company and of our company's partners on a daily basis. We look for mentions in the media - online, broadcast, print, etc. We track all mentions, evaluate sentiment, exposure and themes, and share mentions that need to be escalated with the appropriate teams (internally or with our partners). It helps us more effectively monitor the conversations happening about our company or our partners.,The dashboards make it really easy to present data with easily digestible visuals. The ability to save dashboard settings makes it easy for us to pull reports on a day to day basis. Allows us to monitor multiple partners in the same platform.,Include more non-traditional media contacts in the media contact database. We also use the Engage platform - it would make it simpler if both Engage and Intelligence had a more similar layout or if they mirrored eachother in some way. They seem like two completely separate entities. The Sentiment reported through Intelligence isn't always accurate. One of our partner's names is a common last name and people often tag them on social, however it is completely unrelated to our partner. When this is reported as negative, we have to manually adjust.,7,Allows us to better and more efficiently track and measure the community's perception of our partners. The dashboard makes it easy to report on these metrics with our partners. It is readily presentable. Helps us better monitor and manage negative conversations and escalate these topics to the partner for addressing.,Meltwater is Drastically Better than CisionWe use the Meltwater Media Intelligence Platform to monitor brand mentions daily, for reporting monthly, as well as to find traditional media contacts for our media relations efforts. The tool is used by our Public Relations and Social Media team. This allows us to manage brands, share engagement with our clients and find valuable, targeted media relations opportunities.,It captures and lets us clip broadcast mentions simply and efficiently, whereas other tools are not as accurate and easy to use. The customer support is great, the team is responsive and helps find a solution to any issues you run into. The interface is easy to use and is pretty intuitive. It is easy to catch on to and cuts the time it takes to do monitoring a reporting in half.,The media influencer database should include more non-traditional media members including bloggers and social media influencers as these are the types of contacts that are more likely to pick up niche content. The platform does not play super seamlessly with the Engage platform making the experience using both a bit disjointed. I wish the number of inputs for the Share a Voice dashboard widget could be larger.,8,Meltwater has allowed us to better represent the impact and importance of our public relations efforts for our clients. It has allowed us to streamline our process and more efficiently monitor each day.,Cision PR Software,BuzzsumoMeltwater Gets the Job Done WellOur Public Relations Division uses Meltwater to select media outlets and journalists for public relations efforts across the U.S. We've found their database to be very robust and easy to search. When we find potential influencers, it's easy to add them to a list. Also, Meltwater makes vetting journalists easy - when you select the journalist, the software pulls up recent articles to help ensure he/she is writing about subjects relevant to what we're pitching. One of the greatest features of Meltwater is that for some contacts, Meltwater provides information regarding how to pronounce the influencer's name and on how he/she prefers to be contacted/ Additionally, we use Meltwater to monitor media mentions of our clients and to research industry trends and topics. Their monitoring system catches twice as much as our previous PR software did, which is extremely helpful. Additionally, Meltwater's system consistently provides us with more data (reach, AVE, etc.) than our previous PR software. Finally, Meltwater's customer service is outstanding. From their sales reps who are truly helpful instead of pushy to their account services team, Meltwater sets the standard. They are responsive, efficient, and friendly. Love their team!,Customer Service Media list building Media monitoring,Meltwater seems to miss the smaller outlets we're pitching in smaller media markets. However, every time I ask them to add the outlet into their system, they get it done.,10,This software has literally saved me countless hours of research. I find contacts I need quickly, and they pull the data on the media hits in for me quickly. There are not words to describe how valuable this is to my team.,Cision PR Software,Wrike, HipChat,3,,We used Meltwater's influencer database to target reporters across the U.S. to announce the opening of a community of high-tech, low-barrier tiny homes in Tallahassee, Florida. We scored national coverage as a result. We used Meltwater's monitoring platform to track earned media stories of a national association in order to prove ROI to the client and retain the contract. We used Meltwater's monitoring platform to showcase our PR team's listening ability for a tourism client pitch. We won the contract.,Meltwater continues to improve and evolve to meet our needs, and that was unexpected given our past experience with Cision. Our support team at Meltwater has consistently helped us brainstorm and set up searches to use in both media pitches and new client pitches. They function as an extension of our team, and that's incredibly valuable to our small agency. The social listening component from Meltwater has proved to be a time-saver when building PR reports. Instead of having to rely on our Digital Division's team to locate social mentions from media outlets through Sprout, I can pull them myself in Meltwater.,We hope to use their social influencer database in the next 6 months.,10,Yes,Price Product Usability Positive Sales Experience with the Vendor,I wouldn't change a thing.,10,No,I wanted to add the main news desk emails to a media distribution list, but I couldn't figure out how to do it quickly and easily. There was a manual upload process, where I could do it one-by-one, but I wanted to just do an import. When I emailed my rep to ask her if this was possible, she replied and asked me to send her my list of emails and asked which list I wanted them added to. She was going to manually add each email to the distribution list. She's also offered to build a media list for me if she knows I'm pressed for time. That's the kind of service Meltwater provides, and Jacy is an incredible asset to their team.,Media monitoring Influencer searches Setting up dashboards,None, but perhaps the most complex (because it takes more than two steps) is wire distribution. But even that is only complex for the initial set up. Once the client distribution account is set up, it's an insanely easy thing to do.,YesStay far away if you're looking for reliable broadcast monitoringOur organization uses media monitoring tools daily, and were sold Meltwater on the promise that it would replace our current media monitoring subscription with real-time results. This was false advertising as this was not the product we received.,Social media monitoring Online news monitoring,Poor customer support Service is not as described by sales team Very poor broadcast monitoring Ineffective software,1,We were unable to cancel our other service, therefore paid for two media monitoring services since Meltwater refused any reimbursement for falsely advertised services Social media alerts are sometimes helpful A lot of irrelevant results to sift throughMeltwater does the trick!Our public relations department uses Meltwater for tracking media mentions as well as sending out press releases. We track media mentions from syndicated writers, bloggers, and websites as well as social media mentions on Facebook and Twitter. Press releases are sent out monthly to journalists and editors. We are able to construct a list of contacts to reach out to with our release based on their company, their role, their genre of writing and even a keyword search allows us to find journalists who have written about a certain keyword/topic recently.,Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre. Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone. Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request. Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.,Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.,8,This platform shows the amount of views on a piece of content, as well as what the cost would have been, had it not been an organic mention.,Marketwired,MailChimp, BuzzStream for Link Building, BigCommerceMeltwater - Good for the PriceThe communications team at my company primarily uses Meltwater for the media database. It has a few other functions but at the end of the day we hope to connect with specific people so Meltwater provides the data to do so. Currently it is used only by the communications team as no other team currently has a need.,Up to date contact information. It is actually relevant and active info, not always the case with others. The user interface is better than most tools. While not perfect, it's pretty easy to figure out how to get what you want. Their support is excellent. Anytime I've needed help I can call, but better than this, they proactively call and assist.,Their media monitoring leaves a little to be desired. I find Google Alerts gets as much as they do. I wish I could use this more as a CRM but the only thing you can do is create lists and simple notes of your contacts. They offer bulk emailing but it's very easy for a recipient to know if they are part of a mass email. Mass emails are not encouraged anyway but this is one of their "selling features.",8,Press mentions have a high value, due to finding the right contact info I was able to garner good press. If time is money then Meltwater pays for itself in the time you save trying to find contact info.,Cision,Wrike, TrelloMeltwater, coffee -- a good way to start the dayMeltwater is used to track our media placements and to build distribution lists for press releases and media pitches. It's currently used by strategic communications, the primary marketing and communications hub for the University of Alabama. Our athletics department is also a Meltwater client. We switched to Meltwater News roughly three years ago because of the platform and the amount of media contacts provided. The ability to see what reporters have written in the last six months helps build more effective distribution lists than our previous service. The clipping component of Meltwater also finds placements on obscure trade or science sites that don't show up in Google alerts. I compile our clips each morning and generate a report for our department. I also provide support for colleagues who use the service.,Meltwater does a tremendous job of locating domestic and international placements of research-based stories we promote, particularly from science and trade websites. The most beneficial to me is the media contacts dashboard. It's simple to search for reporters via name, beat or outlet. I'm able to organize distribution lists and retrieve them in the future. The option that really sold me was the ability to see what reporters have recently written. So much more efficient than assuming a reporter is actually on the beat, and having to Google multiple keywords to vet them. The dashboards are so easy to navigate and customize, and the analytics are so detailed now. We get daily reports and get graphs to determine trends in coverage, which helps shape our expectations for coverage of annual events.,While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site. Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg. Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.,9,The number of out-of-state students in our student body continues to increase, and as we promote stories of student achievement, it's important those stories reach media across the country. Meltwater's deep database of national media members has helped our office increase its reach, which, in turn, aids other offices, like admissions and alumni affairs. The news and social media tracking and reporter database combined in one platform has shaved valuable time off our schedules, as we previously had two separate services for clipping and contacts. We get more bang for our buck, too. I'm a bit disappointed, though, that we were offered a detailed annual report of our placements, social media sentiment, etc. at an additional cost. Daily analytics are offered, so why can't the platform compile these into annual report? And since Meltwater misses placements in prominent outlets, that report wouldn't truly reflect our university's reach through media. I'd like to see those two issues addressed.,MyMediaInfo,Adobe Photoshop, Cumulus, WordPress,8,While I spend the most time in Meltwater, my colleagues use it to track placements for specific stories and build media contact lists. The web tutorials are super helpful, but our staff could not meet at the same time. Mallory Noland offered to set up multiple training sessions and tailor each to address issues unique to my colleagues and different features that may aid in their work. She was extremely patient as I coordinated scheduling for 8-10 people on our end. This relieved the stress of me having to build a report and train colleagues.Meltwater has been a success for meOur organization switched to Meltwater in 2015 after many years of using a different service and we have been very happy with it. For my role in public and media relations, I primarily use Meltwater as a way to keep an ear to the ground for things going on in our industry. Meltwater provides each customer with a personal adviser who stays in contact and regularly sets up call-in meetings to run through new features and answer any questions about features that I may not have experience using. The first thing we did is set up daily e-mails that come directly from Meltwater. One e-mail contains any mention of our organization in any publication around the country. The second e-mail sends me industry news that is focused on terms that our adviser and I set up. While these industry term e-mails aren't always of direct impact to me, once in a while they are a great help. The other major thing that I personally use Meltwater for is finding media contacts in specific markets. If we have an event or something big going on in a specific city or area, I can use Meltwater's search functions to find contacts who write about certain topics and Meltwater has all of their contact information. It saves a great deal of time that I used to spend sorting through search results on individual media websites. Meltwater also has a wealth of information available to users about total mentions, positive vs. negative tones, and all sorts of other useful items. I don't always need these things, but when our organizational leadership asks for the, Meltwater makes it very easy for me to grab them quickly and show people valuable information. I recommend using this tool for media monitoring without a doubt.,Statistics and graphics that are available provide a wealth of knowledge. Any journalist I've ever wanted to know more about has a complete and detailed profile on Meltwater. Daily e-mails are a big help.,Sometimes it seems like the Meltwater app does so much that it can be a little overwhelming. No matter how many times we type into our search fields that we don't want to see social media results from our own account they still seem to show up. Not sure why this can't be fixed. Searching for things can sometimes be tedious.,8,I've yet to really see a way to measure ROI by using Meltwater. We have a goal number of positive mentions by percentage that our organization strives to reach. Meltwater keeps excellent track of this. I like what Meltwater does for us, but I don't see extreme positives or negatives in terms of business objectives. It is simply good for what I need it to do.,BurrellesLuce WorkflowMeltwater deceptive auto-renewal policy and truly awful customer serviceWe purchased Meltwater to help identify potential prospects in our area. We found it difficult to use for that purpose. Then we found out that we had been misled by our sales rep into going past a 60 day auto renewal provision and despite repeated communications with them well in advance of our contract expiration that we didn't wish to renew they are trying to force us to use their software (which we DO NOT want) for another year at a cost of $10k.,We didn't identify anything particularly distinctive about the Meltwater solution, and the difficulty of doing business with them far outweighs any potential benefits.,The results were cluttered and the search process was not intuitive.,1,I have wasted hours trying to resolve their hidden, non-standard auto-renewal. They claim that their 'legal team' will not allow them to deviate from the hard 60 day deadline, which is of course nonsense since this is a policy over which they have complete discretion.Excellent media platform that is evolving to new interfaceAs a communicator in a federal Comms shop, I use it to track our news hits, and to distribute news releases to the media.,Large database of news outlets, easy to search on specific topics. Large database of news media, makes finding relevant reporters easy. Search capabilities robust.,Interface for news release layout and distribution works, but needs to be improved. New interface remedies some of these problems, but needs to be fixed/tweaked to be usable for a large organization such as ours.,8,We're able to collect more in-depth reports on our news coverage than before. We can produce monthly reports easily. Easy to send out news release, but not as user-friendly a platform as Constant Contact.,,Google Drive, Google HangoutsMeltwater review!Currently, the PR department here uses Meltwater to track any media and social coverage we get for our agency as well as our clients and campaigns. It's a great tool to have all of our press and social monitoring in one place. Additionally, it has tools like MeltwaterNews that allow us to find contacts with ease if necessary.,Meltwater churns out visually accurate and pleasing graphs that correspond with the numbers shown in our reports. When you pair key words correctly, Meltwater is able to capture all relevant media/press mentions and makes our lives much easier. The support that the Meltwater team provides whenever we have questions can't go unrecognized. They are always super quick and responsive to our needs.,Some articles do fall through the cracks on occasion and we wish Meltwater would catch those articles. The impression numbers that Meltwater generations sometimes seem inflated and we'd like more accurate numbers, if possible. Meltwater's broadcast search feature is great, but we would love for there to be a functionality where we can download the audio/press clips that mention us/our work.,7,We are able to generate weekly recap reports to our clients which show them the positive ROI. It's a great way to visualize the effects of all of our work.,Compete PRO,Cision PR Software, Buffer, Compete PROHere's Why I'm Sticking with Meltwater, for Now.I have used Meltwater twice in the past few years, for media clips. It's the main way we track media mentions for our organization. I also use it for media contacts as we have 39 offices spread out geographically and a service like this is the best way to find contacts in those markets. Through Meltwater we are more easily able to track Facebook, Twitter and LinkedIn mentions and follow individual media on social media. I also report on media coverage to our C-Suite using a template from Meltwater.,Excellent customer service Visually appealing platform Great social media monitoring Better updated contacts than in the past,Still not catching some media; more blogs that they don't seem to have in their system Seem to have a few less media contacts than Cision; lacking in smaller markets Not as many smaller, niche individualized reporter beats,6,Meltwater has helped us increase our social media following and relationships with media and media contacts Meltwater has helped us track our industry overall,Cision PR Software,Cision PR Software, Google Search ApplianceRelatively good platform, but misses key results.The organization used Meltwater as a means to track and follow media stories, organizational coverage, and collect information on the news cycle both locally and nationally. It was used by the Communications Department.,Track coverage using specific Boolean searches. Link to stories and news coverage based on keyword searches. Collect stories shared over various platforms and in different media outlets. Track coverage trends of organizations, key words, and individuals.,Search tools are very basic. Certain stories and coverage that was found using other search platforms (including a basic Google search) were missed or omitted.,5,Provided media hits that were missed by other platforms. Helped the organization track coverage trends both nationally and on local levels. Was occasionally cumbersome to use and missed results, leading to wasted employee time.,Cision PR Software, MyMediaInfo and Google Analytics,MyMediaInfo, Cision PR Software, Google DriveMeltwater is great for Basic TrackingWe use Meltwater to manage the collection of our media data, including number of articles appeared in, reach, share of voice and other metrics. It also helps us to analyze how we compare to our competitors in the industry.,Wide variety of metrics available Wide variety of tracking capabilities Ease of use for exporting data to spreadsheets and presentations,Clunky to set up and use Searches bring back too many results that aren't always relevant Hard to clear the clutter within searches without taking out relevant articles,6,Allows us to better track to our objectives that can some times be nebulous Easy to compare to other companies in the industry,TrendKite,HubSpotMeltwater - It literally will melt your heartWe use it to monitor social media hashtags and different campaigns that we are running. We use it to post to our accounts and monitor more frequently. We also have a weekly conference call with a representative from Meltwater who we talk with about different projects we have and ask different questions about the Meltwater platform.,They have great customer service. Great tracking techniques.,Not always user-friendly. Can be pushy at time to use different things they offer.,9,We love being able to track our numbers more closely and it has helped us grow our accounts. I can't measure the ROI.,HootsuiteMeltwater - Great SoftwareWe use Meltwater for several key features. One, we use Meltwater for media tracking purposes. In this capacity we have several alerts set up so that the software will aggregate articles based on keywords that we choose. We have alerts set up both as daily recaps and "as-it-happens" so we can catch breaking stories. Secondly, we use Meltwater to search for contact information for members of the media.,Media monitoring Detailed retroactive media searches Media contact information,Out of date information for some publications,9,It helps us immediately track and monitor for news coverage, allowing us to get in front of any and all breaking stories. It allows us to acquire stories and media contact information that we would not otherwise have access to.,Cision PR SoftwareMeltwater Won't Let You DrownOur department is very small, just a few of us. 2 of us use it regularly and are currently learning more about all of its capabilities. My assistant is building some media lists and we use the reports everyday to see where we are showing up in the media and to get ideas for stories we can share that are relevant to our industry.,The dashboard offers many options for customization and is very fresh/clean. The option to address media contacts individually and build those relationships is very promising. Great support! They are always asking if they can help in any way.,Because of the many different features and options, some of the platform can be confusing at first. It isn't always clear or divisive as to what I am looking at or trying to accomplish. There seem to be a lot of steps for certain tasks that could be condensed. Maybe add more of the full-service option to create lists and build relationships for the clients.,7,I haven't had a way to quantify that. We have not used the platform enough. I hope to provide a realistic projection of ROI this year.,Pardot, Salesforce.com
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Meltwater Media Intelligence Platform
96 Ratings
Score 6.3 out of 101
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Meltwater Media Intelligence Platform Reviews

Meltwater Media Intelligence Platform
96 Ratings
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Score 6.3 out of 101

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Jason Mollica profile photo
June 12, 2019

Outside Insight means Advantage YOU with Digital, Social Analytics

Score 10 out of 10
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We use Meltwater's dynamic digital and social media analytics platform to help educate and prepare students in American University's School of Communication to stay on top of today's ever-changing world. In 2017, we launched a digital analytics class to address specific student requests to be more versed in how to understand the billions of online conversations.
  • Easy to learn and use
  • Clear and customizable graphs for analytics reports
  • Customer service is top-notch
  • None to speak of at the time of submitting the review
Meltwater's platform is really effective for any sized business. However, your client and/or business should be aware that any intelligence platform is not cheap. That stated, my students have used Meltwater for digital and social communications campaign projects, monitoring how wide our class chats spread, and digging deeper into conversation data on Twitter.
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November 16, 2018

Meltwater Review

Score 8 out of 10
Vetted Review
Verified User
Review Source
We primarily use Meltwater as a search and monitoring tool for the entire organization. It allows us to know when our brand is mentioned in the news media and the potential reach for any of our proactive efforts. We have also recently started using Meltwater as a way to connect with journalists or other sources who may be interested in the content we are developing.
  • Meltwater has a good reach and makes it easy to add new media sources if they do not pick up brand mentions natively.
  • The account support has always been good with Meltwater and we can typically resolve problems quickly.
  • Meltwater has an easy-to-use interface that makes it simple to get started.
  • It would be nice to have more customization available with the dashboards and other widgets.
  • I recently learned that you can create influencer lists from the general search results. It would be helpful to make that more clear for users.
  • I wish there was an easier way to set up the boolean searches. Account managers are great to help but it seems like there has to be a way to make it easy for novices to get a search set up correctly.
As with any product or service, you need to determine whether Meltwater is truly going to meet your needs. It has a lot of features and the add-ons continue to grow. If you do not have a way to track brand mentions and to search news outlets for information that is relevant to your industry, Meltwater is a great option to consider. If this is not important for your organization, it may not be needed.
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August 30, 2018

Deceptive auto-renewal technique

Score 1 out of 10
Vetted Review
Verified User
Review Source
We use Meltwater for media monitoring purposes in order to identify new leads for our Sales Reps, observe competitors activity in digital and social media & measure the impact of our publications. The tool is used solely by the Marketing department that feeds all the above info to the Management and Sales Director.
  • Interaface is very user-friendly
  • Dashboard
  • Nothing More...
  • Customer Service
  • Terms & Conditions
  • Search Engine
Deceptive auto-renewal clause in their contract which was never communicated by the company nor the Sales Rep who actually throughout the first year of the contract tried to renew our subscription on multiple occasions, indicating that they need our permission to extend the length of the contract.

Very poor Customer service that is focused only on the gains for the company. Appalling e-mail contact.

The search feed received is way over the top and doesn't always correspond to set up the search. This is in order to boost the number of results so the end Customer has the feeling of good investment. In the end, your reporting will take much longer as you have to go through a lot of noise news which normally wouldn't appear in there in the first place.
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Matar Gueye profile photo
April 12, 2018

Meltwater: Smart Media Monitoring

Score 10 out of 10
Vetted Review
Verified User
Review Source
We are using Meltwater to monitor the media coverage that is generated around the freight railroad industry across the nation. We use the platform to compile comprehensive reports that we share with internal and external stakeholders. We also use the platform to monitor our online presence, particularly social media. We use the engage program to proactively push out content as well as pull reports and measure authority and engagement rates.
  • Assesses the scale of an event: When there is a major event that earns media, especially national media we need to know how large the story is going to get. We are able to aggregate coverage across the nation to determine the level of effort we will need to push back or shape a particular story. This is a valuable insight that allows us to prioritize our efforts.
  • Clips: We need to know what is being said about our industry at all times. Meltwater allows us to have real-time insight on mentions and stories that are being published across the nation. We are able to share this content with our subject matter experts daily who alert the communicators of potential issues. This content also helps us proactively create content.
  • Monitors social: We need to know what is being said about our industry on social media, particularly important for our industry as we operate in communities small and large across the nation. Meltwater allows us to aggregate the thousands of messages and mentions we receive so that we can focus on monitoring those accounts that have a higher authority and influence level.
  • Logins: If you have more than one product from Meltwater you have to login into different portals. Not a huge deal except I cannot save my password for each one because my computer recognizes both portals as the same website, so if the passwords vary it won't save them.
  • Dashboard: There could be more modules to choose from that could enhance the reporting capabilities.
  • Add-ons: I know it is the name of the game but there are a lot of added paid features. Meltwater could benefit from beefing up their basic package with more features for their users.
Meltwater is well suited for any organization that wants to know where it stands in the world it operates. Reputation is everything and with an ever-evolving media landscape, it is important to invest in a tool that can keep up.
Read Matar Gueye's full review
Brianna Zambrano profile photo
April 12, 2018

Meltwater is a helpful platform for businesses

Score 6 out of 10
Vetted Review
Verified User
Review Source
Meltwater has been very helpful in catching social posts that mention our brand. Most of them may have included our name misspelled or not tagged properly. This has helped stay ahead of the curve for good and bad exposure.

  • Building dashboards is very simple
  • Communicating with the Meltwater support team is easy
  • Monitoring social channels and media channels is simple
  • More reporting functions for growth management on social channels
  • Better auto identity of positive and negative sentiment
  • Cheaper pricing for buying the whole monitoring and social planning packaging
I think pricing is a little high for most companies but the options for monitoring both social and media channels is great. Adding pieces onto your package is simple but it does come with a cost. Meltwater was great at building a package for everything but it is still generally the most expensive company on the market for monitoring.
Read Brianna Zambrano's full review
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April 12, 2018

I love Meltwater for Media Tracking!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it across the whole organization to track media pickups about our organization and our programs. It addresses how we're seen in the media and social media. We also track trends with keywords to see how other organizations are writing about topics we care about so we can stay ahead.
  • Tracks media mentions
  • Tracks social media
  • Exports journalists and sources
  • The ability to edit things within the platform. I have to export all my searches, which is cumbersome
It's great for tracking how your company is doing in the media, across social media channels, and for figuring out how to reach people through their listening tools. By tracking certain keywords, you can see what your competition is writing about, which is very helpful. However, it's not helpful in sentiment analysis if you're writing about something negative like "climate change", which is mostly always negative. We just ignore that part of the platform.
Read Abbey Dufoe's full review
Wesley Polk Lucas profile photo
April 12, 2018

User-Friendly Platform, Customer Service & Product Updates Make for a Great Expereince

Score 9 out of 10
Vetted Review
Verified User
Review Source
The Meltwater Media Intelligence Platform is utilized by the Marketing Department at Visit Frisco. It allows us to track media mentions of not only our organization, but our media efforts to promote our events and tourism partners here in Frisco.
  • The Meltwater platform is extremely user-friendly. I like the simplicity of the navigation, layout and search functions.
  • The search capabilities are great. I can narrow my search of a particular media contact down to topic, location and event see previous published works to determine if they're a relevant source to our efforts.
  • We utilize the Dashboard and widgets within them daily. We love to see our potential reach, estimated ad value, content stream, etc. It really shows us in real time that our efforts are achieving real results.
  • The ability to create more searches without added cost would be nice. Or the ability to freeze/hold searches in order to add more without adding to total... we have annual events that we only track for a certain amount of time, so I'm having to save those search terms and delete them in order for us to track new things that are upcoming.
  • When sending an alert/release through outreach, I wish there was a way when selecting recipients, to see and select individual names from saved lists (without having to know the name). Sometimes we have something to send out that we want to send to a few specific people from several lists. We end up having to go back to saved lists, selecting those people and creating an entirely new list, which we end up deleting because it's never always the same people.
The usability and reporting are the biggest things I share with colleagues when asked about the platform. Meltwater's customer service is also extremely high and something worth noting.
Read Wesley Polk Lucas's full review
Stacy Howard profile photo
April 12, 2018

Keeping track of our coverage!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use the platform as a media contact and outreach hub, and to monitor our media coverage. We also use the platform to run detailed reports to present to our employees and board.
  • Great customer service, staff are very knowledgeable and helpful.
  • The platform saves us a lot of time and energy by creatively organizing our contacts so we can quickly and easily send releases.
  • We appreciate the platform staying updated and relevant, constantly keeping it user-friendly and to fit our organization's needs.
  • We would love to be able to "select all" when we send releases to our contacts. We have so many groups and currently have to check off each one.
Perfect platform if you have hundreds + contacts and if you need reports and specific news monitoring.
Read Stacy Howard's full review
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April 12, 2018

Meltwater Media Intelligence Platform - User-Friendly

Score 7 out of 10
Vetted Review
Verified User
Review Source
The Meltwater Media Intelligence Platform is being used by the Public Relations/Social Media teams. We use the platform to monitor mentions of our company and of our company's partners on a daily basis. We look for mentions in the media - online, broadcast, print, etc. We track all mentions, evaluate sentiment, exposure and themes, and share mentions that need to be escalated with the appropriate teams (internally or with our partners). It helps us more effectively monitor the conversations happening about our company or our partners.
  • The dashboards make it really easy to present data with easily digestible visuals.
  • The ability to save dashboard settings makes it easy for us to pull reports on a day to day basis.
  • Allows us to monitor multiple partners in the same platform.
  • Include more non-traditional media contacts in the media contact database.
  • We also use the Engage platform - it would make it simpler if both Engage and Intelligence had a more similar layout or if they mirrored eachother in some way. They seem like two completely separate entities.
  • The Sentiment reported through Intelligence isn't always accurate. One of our partner's names is a common last name and people often tag them on social, however it is completely unrelated to our partner. When this is reported as negative, we have to manually adjust.
It is well suited for monitoring trending conversations happening with our partners. It sometimes informs us about happenings that are going on with our partners that we didn't even know about before finding it on Intelligence. Though not always accurate, the sentiment helps us measure what types of conversations are happening about our partners. The influencers and media contacts tool could be more intuitive.
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April 12, 2018

Meltwater is Drastically Better than Cision

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use the Meltwater Media Intelligence Platform to monitor brand mentions daily, for reporting monthly, as well as to find traditional media contacts for our media relations efforts. The tool is used by our Public Relations and Social Media team. This allows us to manage brands, share engagement with our clients and find valuable, targeted media relations opportunities.
  • It captures and lets us clip broadcast mentions simply and efficiently, whereas other tools are not as accurate and easy to use.
  • The customer support is great, the team is responsive and helps find a solution to any issues you run into.
  • The interface is easy to use and is pretty intuitive. It is easy to catch on to and cuts the time it takes to do monitoring a reporting in half.
  • The media influencer database should include more non-traditional media members including bloggers and social media influencers as these are the types of contacts that are more likely to pick up niche content.
  • The platform does not play super seamlessly with the Engage platform making the experience using both a bit disjointed.
  • I wish the number of inputs for the Share a Voice dashboard widget could be larger.
The Meltwater Intelligence Platform is great if you have multiple clients and keywords you are looking to monitor for. It is great if you want prompt and customizable access to metrics. It is a less impactful tool when looking to find relevant contacts for media relations and content outreach efforts.
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April 12, 2018

Meltwater Gets the Job Done Well

Score 10 out of 10
Vetted Review
Verified User
Review Source
Our Public Relations Division uses Meltwater to select media outlets and journalists for public relations efforts across the U.S. We've found their database to be very robust and easy to search. When we find potential influencers, it's easy to add them to a list. Also, Meltwater makes vetting journalists easy - when you select the journalist, the software pulls up recent articles to help ensure he/she is writing about subjects relevant to what we're pitching. One of the greatest features of Meltwater is that for some contacts, Meltwater provides information regarding how to pronounce the influencer's name and on how he/she prefers to be contacted/

Additionally, we use Meltwater to monitor media mentions of our clients and to research industry trends and topics. Their monitoring system catches twice as much as our previous PR software did, which is extremely helpful. Additionally, Meltwater's system consistently provides us with more data (reach, AVE, etc.) than our previous PR software.

Finally, Meltwater's customer service is outstanding. From their sales reps who are truly helpful instead of pushy to their account services team, Meltwater sets the standard. They are responsive, efficient, and friendly. Love their team!
  • Customer Service
  • Media list building
  • Media monitoring
  • Meltwater seems to miss the smaller outlets we're pitching in smaller media markets. However, every time I ask them to add the outlet into their system, they get it done.
Meltwater is excellent for PR professionals who are looking for a full solution to finding media contacts and to getting information quickly on the outlets that are covering industries and topics relevant to your clients. If you are only working in small markets, Meltwater may not be worth the investment.
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November 30, 2017

Stay far away if you're looking for reliable broadcast monitoring

Score 1 out of 10
Vetted Review
Verified User
Review Source
Our organization uses media monitoring tools daily, and were sold Meltwater on the promise that it would replace our current media monitoring subscription with real-time results. This was false advertising as this was not the product we received.
  • Social media monitoring
  • Online news monitoring
  • Poor customer support
  • Service is not as described by sales team
  • Very poor broadcast monitoring
  • Ineffective software
Meltwater's social media monitoring and online web monitoring is useful. However, if you're looking for reliable and timely broadcast monitoring stay far, far away.
Read Courtney Glode's full review
Avery Harris profile photo
February 09, 2017

Meltwater does the trick!

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our public relations department uses Meltwater for tracking media mentions as well as sending out press releases. We track media mentions from syndicated writers, bloggers, and websites as well as social media mentions on Facebook and Twitter. Press releases are sent out monthly to journalists and editors. We are able to construct a list of contacts to reach out to with our release based on their company, their role, their genre of writing and even a keyword search allows us to find journalists who have written about a certain keyword/topic recently.
  • Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
  • Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
  • Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
  • Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.
  • Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.
Meltwater is great for pulling together reports of our media mentions - both on the web and social media. It is great to report to management and the entire company where we are getting visibility on the internet.

Sending out press releases is not only easy, but there is also great value in the ability to reach a wider journalist and editor base.

A list of media contacts is very beneficial for a search of current employees when looking for a contact to reach out to. This allows us to reach out to new contacts to form a relationship with.
Read Avery Harris's full review
Jake Neeley profile photo
February 03, 2017

Meltwater - Good for the Price

Score 8 out of 10
Vetted Review
Verified User
Review Source
The communications team at my company primarily uses Meltwater for the media database. It has a few other functions but at the end of the day we hope to connect with specific people so Meltwater provides the data to do so. Currently it is used only by the communications team as no other team currently has a need.
  • Up to date contact information. It is actually relevant and active info, not always the case with others.
  • The user interface is better than most tools. While not perfect, it's pretty easy to figure out how to get what you want.
  • Their support is excellent. Anytime I've needed help I can call, but better than this, they proactively call and assist.
  • Their media monitoring leaves a little to be desired. I find Google Alerts gets as much as they do.
  • I wish I could use this more as a CRM but the only thing you can do is create lists and simple notes of your contacts.
  • They offer bulk emailing but it's very easy for a recipient to know if they are part of a mass email. Mass emails are not encouraged anyway but this is one of their "selling features."
Meltwater works if you need an easy way to find contact info for people of influence. That's where they excel. I would not get it if you are only working with the same individuals from the same places. Growing your network is where this tool really comes to benefit a PR professional.
Read Jake Neeley's full review
David Miller profile photo
January 27, 2017

Meltwater, coffee -- a good way to start the day

Score 9 out of 10
Vetted Review
Verified User
Review Source
Meltwater is used to track our media placements and to build distribution lists for press releases and media pitches. It's currently used by strategic communications, the primary marketing and communications hub for the University of Alabama. Our athletics department is also a Meltwater client.

We switched to Meltwater News roughly three years ago because of the platform and the amount of media contacts provided. The ability to see what reporters have written in the last six months helps build more effective distribution lists than our previous service. The clipping component of Meltwater also finds placements on obscure trade or science sites that don't show up in Google alerts.

I compile our clips each morning and generate a report for our department. I also provide support for colleagues who use the service.
  • Meltwater does a tremendous job of locating domestic and international placements of research-based stories we promote, particularly from science and trade websites.
  • The most beneficial to me is the media contacts dashboard. It's simple to search for reporters via name, beat or outlet. I'm able to organize distribution lists and retrieve them in the future. The option that really sold me was the ability to see what reporters have recently written. So much more efficient than assuming a reporter is actually on the beat, and having to Google multiple keywords to vet them.
  • The dashboards are so easy to navigate and customize, and the analytics are so detailed now. We get daily reports and get graphs to determine trends in coverage, which helps shape our expectations for coverage of annual events.
  • While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site.
  • Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg.
  • Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.
If you're looking to build a distribution list quickly and correctly, Meltwater is tremendously helpful. If you're a communications specialist tasked with tracking multiple facets of your brand, Meltwater's customizable dashboards and organization will shave significant time spent tracking placements and social media. Our office hasn't made the transition to using Meltwater to distribute our releases, but the option will allow us to track the number of opens and for how long, which will help us determine the success of our distribution. We're really excited about this feature.
Read David Miller's full review
Lance Cranmer profile photo
January 24, 2017

Meltwater has been a success for me

Score 8 out of 10
Vetted Review
Verified User
Review Source
Our organization switched to Meltwater in 2015 after many years of using a different service and we have been very happy with it. For my role in public and media relations, I primarily use Meltwater as a way to keep an ear to the ground for things going on in our industry. Meltwater provides each customer with a personal adviser who stays in contact and regularly sets up call-in meetings to run through new features and answer any questions about features that I may not have experience using.

The first thing we did is set up daily e-mails that come directly from Meltwater. One e-mail contains any mention of our organization in any publication around the country. The second e-mail sends me industry news that is focused on terms that our adviser and I set up. While these industry term e-mails aren't always of direct impact to me, once in a while they are a great help.

The other major thing that I personally use Meltwater for is finding media contacts in specific markets. If we have an event or something big going on in a specific city or area, I can use Meltwater's search functions to find contacts who write about certain topics and Meltwater has all of their contact information. It saves a great deal of time that I used to spend sorting through search results on individual media websites.

Meltwater also has a wealth of information available to users about total mentions, positive vs. negative tones, and all sorts of other useful items. I don't always need these things, but when our organizational leadership asks for the, Meltwater makes it very easy for me to grab them quickly and show people valuable information. I recommend using this tool for media monitoring without a doubt.
  • Statistics and graphics that are available provide a wealth of knowledge.
  • Any journalist I've ever wanted to know more about has a complete and detailed profile on Meltwater.
  • Daily e-mails are a big help.
  • Sometimes it seems like the Meltwater app does so much that it can be a little overwhelming.
  • No matter how many times we type into our search fields that we don't want to see social media results from our own account they still seem to show up. Not sure why this can't be fixed.
  • Searching for things can sometimes be tedious.
If you send out press releases with the intention of reaching a very specific audience, Meltwater can help you with that. If you are constantly looking for industry-specific articles for blogs or social media, Meltwater can be extremely helpful for that. If you're trying to track overall impressions of your organization in the media - whether they're positive or negative, etc. - Meltwater is a huge help. I can't think of a specific scenario where it would not be appropriate if you're working in public relations or media relations.
Read Lance Cranmer's full review
Janet Van Pelt profile photo
April 24, 2017

Meltwater deceptive auto-renewal policy and truly awful customer service

Score 1 out of 10
Vetted Review
Verified User
Review Source
We purchased Meltwater to help identify potential prospects in our area. We found it difficult to use for that purpose. Then we found out that we had been misled by our sales rep into going past a 60 day auto renewal provision and despite repeated communications with them well in advance of our contract expiration that we didn't wish to renew they are trying to force us to use their software (which we DO NOT want) for another year at a cost of $10k.
  • We didn't identify anything particularly distinctive about the Meltwater solution, and the difficulty of doing business with them far outweighs any potential benefits.
  • The results were cluttered and the search process was not intuitive.
While the Meltwater platform is probably adequate, their business practices are non-standard and deceptive. The value of their tools is absolutely not worth the pain of trying to work with the company. They bury a 60 day auto-renewal in their terms of use, which is normally reserved for how to interact with the site not business terms. Their sales rep contacts you suggesting that they send over renewal paperwork, which further obscures the auto-renewal provision. Once you are 1 day past the 60 days, they hold on like grim death and refuse any effort to terminate the contract, even if you provide notice well in advance of the end of your contract period. I have never seen a company operate this way; I'm assuming that because of the new and much better offerings from Cision and others they are bleeding customers and taking desperate measures to hang on to those they have. But it's not a pleasant experience if you're one of the poor companies that made the mistake of getting into business with them. I would avoid them at all costs.
Read Janet Van Pelt's full review
Jerry Slaff profile photo
February 08, 2017

Excellent media platform that is evolving to new interface

Score 8 out of 10
Vetted Review
Verified User
Review Source
As a communicator in a federal Comms shop, I use it to track our news hits, and to distribute news releases to the media.
  • Large database of news outlets, easy to search on specific topics.
  • Large database of news media, makes finding relevant reporters easy.
  • Search capabilities robust.
  • Interface for news release layout and distribution works, but needs to be improved.
  • New interface remedies some of these problems, but needs to be fixed/tweaked to be usable for a large organization such as ours.
Well suited to rapid response efforts on breaking news. Interface could be smoothed and made more user friendly, and they're finally working on that.
Read Jerry Slaff's full review
Ahrim Nam profile photo
February 08, 2017

Meltwater review!

Score 7 out of 10
Vetted Review
Verified User
Review Source
Currently, the PR department here uses Meltwater to track any media and social coverage we get for our agency as well as our clients and campaigns. It's a great tool to have all of our press and social monitoring in one place. Additionally, it has tools like MeltwaterNews that allow us to find contacts with ease if necessary.
  • Meltwater churns out visually accurate and pleasing graphs that correspond with the numbers shown in our reports.
  • When you pair key words correctly, Meltwater is able to capture all relevant media/press mentions and makes our lives much easier.
  • The support that the Meltwater team provides whenever we have questions can't go unrecognized. They are always super quick and responsive to our needs.
  • Some articles do fall through the cracks on occasion and we wish Meltwater would catch those articles.
  • The impression numbers that Meltwater generations sometimes seem inflated and we'd like more accurate numbers, if possible.
  • Meltwater's broadcast search feature is great, but we would love for there to be a functionality where we can download the audio/press clips that mention us/our work.
It's well-suited for tracking media/social coverage, especially when it comes to big campaign launches. It's less useful for smaller work that goes out which we can track with Twitter or Google search.
Read Ahrim Nam's full review
Logan Stewart profile photo
January 31, 2017

Here's Why I'm Sticking with Meltwater, for Now.

Score 6 out of 10
Vetted Review
Verified User
Review Source
I have used Meltwater twice in the past few years, for media clips. It's the main way we track media mentions for our organization. I also use it for media contacts as we have 39 offices spread out geographically and a service like this is the best way to find contacts in those markets. Through Meltwater we are more easily able to track Facebook, Twitter and LinkedIn mentions and follow individual media on social media. I also report on media coverage to our C-Suite using a template from Meltwater.
  • Excellent customer service
  • Visually appealing platform
  • Great social media monitoring
  • Better updated contacts than in the past
  • Still not catching some media; more blogs that they don't seem to have in their system
  • Seem to have a few less media contacts than Cision; lacking in smaller markets
  • Not as many smaller, niche individualized reporter beats
  • Meltwater is best suited to social media monitoring, is average for general media monitoring and is great for reporting if you need something easy to read and aesthetically pleasing. It's also great for finding comprehensive details on media's social media accounts.
  • Meltwater is somewhat lacking in contacts overall. It's adequate but lacks some sites and is less updated.
Read Logan Stewart's full review
Jessica Herrera profile photo
January 27, 2017

Relatively good platform, but misses key results.

Score 5 out of 10
Vetted Review
Verified User
Review Source
The organization used Meltwater as a means to track and follow media stories, organizational coverage, and collect information on the news cycle both locally and nationally. It was used by the Communications Department.
  • Track coverage using specific Boolean searches.
  • Link to stories and news coverage based on keyword searches.
  • Collect stories shared over various platforms and in different media outlets.
  • Track coverage trends of organizations, key words, and individuals.
  • Search tools are very basic.
  • Certain stories and coverage that was found using other search platforms (including a basic Google search) were missed or omitted.
Meltwater is a great platform for organizations and individuals who want something that can supplement other media tracking. It cannot stand alone in this endeavor, and is better suited to support other options. Meltwater is also good at allowing for saved searches and specific tracking of key words or phrases. It works well with basic Boolean search functions.
Read Jessica Herrera's full review
Mike Nourie profile photo
January 25, 2017

Meltwater is great for Basic Tracking

Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Meltwater to manage the collection of our media data, including number of articles appeared in, reach, share of voice and other metrics. It also helps us to analyze how we compare to our competitors in the industry.
  • Wide variety of metrics available
  • Wide variety of tracking capabilities
  • Ease of use for exporting data to spreadsheets and presentations
  • Clunky to set up and use
  • Searches bring back too many results that aren't always relevant
  • Hard to clear the clutter within searches without taking out relevant articles
Meltwater Media Intelligence is great for tracking basic PR metrics, such as total number of articles and share of voice and makes it easy to view different time periods to compare metrics from previous quarters and years.

However, it isn't great for tracking how those articles bring traffic to your site and integrating with other tools. While it's great to see how many articles are written, it doesn't tell you if links in the article were clicked and if it can be traced back to your business.

Read Mike Nourie's full review
Meredith Boyce profile photo
January 24, 2017

Meltwater - It literally will melt your heart

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it to monitor social media hashtags and different campaigns that we are running. We use it to post to our accounts and monitor more frequently. We also have a weekly conference call with a representative from Meltwater who we talk with about different projects we have and ask different questions about the Meltwater platform.
  • They have great customer service.
  • Great tracking techniques.
  • Not always user-friendly.
  • Can be pushy at time to use different things they offer.
If you are looking for simple analytics then this is not going to be for you. Meltwater would be perfect for large-scale campaigns as well as campaigns that are broadcasting advertisements. The platform can be overwhelming with the amount of information and it isn't always clear how to use the data.
Read Meredith Boyce's full review
Nathan Illsley profile photo
January 24, 2017

Meltwater - Great Software

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Meltwater for several key features. One, we use Meltwater for media tracking purposes. In this capacity we have several alerts set up so that the software will aggregate articles based on keywords that we choose. We have alerts set up both as daily recaps and "as-it-happens" so we can catch breaking stories. Secondly, we use Meltwater to search for contact information for members of the media.
  • Media monitoring
  • Detailed retroactive media searches
  • Media contact information
  • Out of date information for some publications
It is well suited for searching traditional media and for those needing basic contact information from media contacts. However, for those looking to take a deep dive into social media analytics, the platform lacks.
Read Nathan Illsley's full review
Stacey Garrison profile photo
January 24, 2017

Meltwater Won't Let You Drown

Score 7 out of 10
Vetted Review
Verified User
Review Source
Our department is very small, just a few of us. 2 of us use it regularly and are currently learning more about all of its capabilities. My assistant is building some media lists and we use the reports everyday to see where we are showing up in the media and to get ideas for stories we can share that are relevant to our industry.
  • The dashboard offers many options for customization and is very fresh/clean.
  • The option to address media contacts individually and build those relationships is very promising.
  • Great support! They are always asking if they can help in any way.
  • Because of the many different features and options, some of the platform can be confusing at first. It isn't always clear or divisive as to what I am looking at or trying to accomplish.
  • There seem to be a lot of steps for certain tasks that could be condensed.
  • Maybe add more of the full-service option to create lists and build relationships for the clients.
I think for the time being, it provides a great connection to media but you have to be pretty autonomous about it. This isn't suited for the company or department that is hands-off or wants a more automated or full-service option. I think for the cost, it serves its purpose well.
Read Stacey Garrison's full review

About Meltwater Media Intelligence Platform

Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
Categories:  Public Relations (PR)

Meltwater Media Intelligence Platform Technical Details

Operating Systems: Unspecified
Mobile Application:No