Strong account management and testing opportunities power this tool
March 19, 2018
Strong account management and testing opportunities power this tool
Score 7 out of 10
Vetted Review
Verified User
Software Version
Certona (legacy)
Overall Satisfaction with Kibo Personalization, powered by Monetate & Certona
It is being used mostly by the digital department in terms of deployment, testing, and reporting, however, merchandising and executive teams also receive reports and information from this product. The key use of this tool is personalization and testing across the website.
Pros
- Extensive testing opportunities with specifically dedicated resources on Certona's side
- Account management is very committed to finding areas of opportunity and improvements
- The strength of the algorithm used to drive personalization
- Ability to create in-depth product reporting
Cons
- User portal can be slow, especially with larger reports
- While support is usually quick to resolve issues, new implementation can be held up in a queue for long periods of time
- Direct positive impact on total demand, as measured by the response rate of customers interacting with recommended products
- Strong return on visual search product, which gives customers more views of the product during the search process
- sli systems and Monetate
Certona offered better pricing, a stronger data-based experience and algorithm-derived solution, and a better account management experience (based on customer feedback). Although the interface/portal for some of the other competitors was a little more user-friendly, we ultimately decided that it was worth compromising slightly on that aspect to get a product that was more robust overall.
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