#1 most frequent
United States of America
78.2%176 installations of 225
What is Nooks?
The Nooks AI Dialer is designed to eliminate wasted time in outbound sales by automating and optimizing the calling process.
It enables reps to run unlimited parallel dialing—up to five lines at once—while automatically skipping bad numbers, answering machines, and navigating dial trees. With built-in caller ID, voicemail drop, CRM and SEP integrations, and a basic call library, it helps to ensure speedier dialing. Reps can leave voicemails automatically, take notes, and focus only on live conversations.
Combined with the Virtual Salesfloor, managers can live-listen to calls, provide real-time coaching, and collaborate via audio, video, screenshare, or chat. Additionally, Nooks integrates with number providers and enrichment partners, to ensure higher connect rates with reliable data. Overall, the AI Dialer helps SDRs to maximize conversations, so that they can boost productivity and consistently hit pipeline targets.
Categories & Use Cases
Top Performing Features
Outbound dialing
Allows reps to quickly and automatically make outbound sales calls based on call lists.
Category average: 8.3
Automatic call logging
Dialer automatically logs all calls (successful/attempted).
Category average: 7.8
Dialer reporting & analytics
Includes dashboards and/or functionality for generating reports on dialer speed, call/list success rates, sales performance, etc.
Category average: 7.2
Areas for Improvement
Custom caller ID
Users can customize the caller ID that will appear to recipients; often, this can automatically show a number with a local area code, or at least a non-800 number.
Category average: 7.7
Recorded voicemail drop
Users can pre-record voicemails and click to drop the voicemail if an answering machine, rather than a live person, picks up. Meanwhile, the dialer will move on to the next number on the list so that the salesperson does not need to wait for the message to finish playing to start talking to another contact.
Category average: 7.9
Call notes & tags
Users can take notes and create tags based on phone conversations; used for organizing/prioritizing contacts and contributes to SI.
Category average: 7.5
Who Buys & Uses Nooks
#2 most frequent
Canada
7.6%17 installations of 225
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
4.0%9 installations of 225
Pros
- Advanced power and parallel dialing capabilities for high-volume outreach
- Seamless integration with sales tools like Salesloft, HubSpot, and Salesforce
- Robust reporting and analytics for detailed performance tracking
Cons
- Salesforce integration requires more seamless communication and data flow
- User interface and navigation clarity need improvement, especially for reporting and call history
- Call practice and grading features are not consistently effective or relevant
Easy for anyone to learn and Effective to use
Use Cases and Deployment Scope
Our company is 100% remote, and we use Nooks not only to cold call at scale using their power dialer, but also as a way to co-work. Cold calling is a numbers game, with lots of rejection. Having a shared space where co-workers and I are calling together allows us to enjoy the process and make it a social process that is enjoyable! Sometimes we log in just to do other work with another co-worker.
Pros
- Quality of the phone connection is strong, rarely scratchy
- The product rarely has bugs- only when AWS went down did it have problems
- The company communicates with users regularly and clearly, stating when/if an issue is underway, and what/when is being done.
- The co-working space is easy to use and requires almost no training.
Cons
- I have yet to find something that doesn't work well
- We've found it works best if we don't have our cameras on- which requires more bandwidth.
- When a meeting IS booked, a transcript of the successful call is available, but only on the user side- not the called side- which I understand is for legal reasons, but would be nice to see both sides.
Return on Investment
- Calling 100+ people is easy to do, which gives sales the opportunity to talk to real people
- The coworking option makes it enjoyable, social, to do cold calling, which makes a sales person more likely to do it.
Usability
Other Software Used
Dripify, LinkedIn Sales Navigator
Great product for sales teams
Use Cases and Deployment Scope
We use Nooks to make phone calls mostly, but also to be in the lobby with each other and have meetings, and also listen/learn from each other's phone calls.
Pros
- Call quality is usually good
- The recordings and transcriptions are helpful
- The lobby set up is a great system to collab/talk to coworkers
Cons
- I think the cold call practice isn't extremely helpful
- The grading system for calls is not helpful. every company / sale is different
- I would like to see communication with Salesforce more flawless
Return on Investment
- Yes, training it has help out a lot
- I don't have any numbers, but I'm sure it has made an increase in sales
- Made ease of use recording every call and being able to track everything
Usability
Other Software Used
Salesforce CMS, Gong, LeadIQ
Nooks drives connect rates UP worldwide
Use Cases and Deployment Scope
This product addressed a huge cold calling gap we had with our international regions. Speaking for LATAM itself, it provided us with the ability to diversify our local number presence and thus drive a better connect rate. Previous systems we used were unable to deliver this functionality.
Pros
- Provide ability to diversify local numbers (Mexico for example)
- Hosts a virtual space for trilingual managers to listen to calls in real time
- Gamification of the XDR flow of work makes this tools purpose more engaging
Cons
- I think this is one us (our company), but would love a cache of more #s from other LATAM regions
- Integration with Salesforce but I know thats developing
Return on Investment
- Positive: Connect rates and 60 second conversations held
- Positive: More meeting conversion from calls (still dominant via email)
- Negative: I think more NAMER regions experience it but it has to do with Gong Engage functionality like with wrong dispositions
Usability
Alternatives Considered
Orum, Gong and Salesloft
Other Software Used
Gong, 6sense, Lusha
A Powerful Power Dialer
Use Cases and Deployment Scope
we use Nooks in order to make sure our sales team time is spent most efficiently. we use it with other tools and when call tasks come up, it allows the sales team to quickly go through all of their tasks. All AEs and SDRs use it, and are happy with it.
Pros
- Integration to other tools
- enrichment data
- power dialling
Cons
- the salesforce integration could use work
- training could be slightly better
Return on Investment
- 20% pipeline generation increase
- 50% reduction in sales person time on outbound
Usability
Alternatives Considered
Orum
Other Software Used
Salesforce Sales Cloud, HubSpot Marketing Hub, Clay, Apollo.io
Big Fan of Nooks
Use Cases and Deployment Scope
We use to call into enterprise accounts. We have a lean team so Nooks helps us stay dynamic and call into multiple accounts at once
Pros
- Helping with prospect enrichment
- Structured calling by specific sequences
- highlighting numbers most likely to pick up
Cons
- Easier access to previous call data if you have connected with the prospect before
- LinkedIn more accurately updated and accessible
- recommended next steps based on call disposition
Return on Investment
- Growth team exceeded numbers for pipeline
- Most amount of bookings in any given quarter
- Connect rates are up from previous quarters
Usability
Alternatives Considered
Apollo.io and Outreach
Other Software Used
Apollo.io, LinkedIn Sales Navigator, Gong
