Great Actionable Qualitative Insights
December 11, 2013

Great Actionable Qualitative Insights

Vishal Maru | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Clicktale (legacy)

Modules Used

  • Mouse Tracking Suite
  • Conversion Suite

Overall Satisfaction with ClickTale

  • The qualitative aspects of user experience are very well captured by ClickTale. We can get solid actionable insights through the various dashboards which track mouse movements, clicks, scrolls, etc.
  • The visual conversion funnels give a very good high level view of landing page performance and how they work together.
  • The video recordings are especially helpful. The user behavior captured is especially helpful in making decisions about user interface - form fields, call to actions, etc.
  • ClickTale provides sample data. At some instances we saw some discrepancies with conversion metrics provide by ClickTale. You can use the data for directional insights. However, I wouldn't use this data for measuring conversions.
  • Improvement in landing page conversions directly contribute to revenue for us. By implementing the actionable insights that we got from the tool, helped us improve landing page performance drastically which contributed to increased revenues.
I would definitely have ClickTale as a part of analytics toolkit for the online marketing and front-end development team. Many of the insights are subjective, so you need to understand how to interpret them. Do not use this tool to track conversions, rather as a tool that provides directional information.

Using ClickTale

There are no other tools out there that I'm aware of that cover the qualitative aspects of user interaction with the website in such a comprehensive manner.