Conductor: The one-stop-shop for SEO success!

Conductor is the tool that we use to help guide our search engine optimization strategy. It is a one-stop-shop for bringing multiple data sources together and creating translatable visualizations to be shared across teams. Not only does it show keyword rankings and page data for our website, but it also allows to gather data on competitors in our industry to be able to compare to. Looking to scale up content creation? Conductor has you covered with their content guidance feature. This allows you to analyze your current content and see what other top-ranking pieces of content include that you might be missing. They also have an incredible, virtually real time technical SEO monitoring tool that has the ability to set up email and notification alerts when something is wrong with your website.

Most importantly, the company values customer service and client success, and partners along the way by hosting strategy meetings to train customers on more intricate uses of the platform to help them get the most value from the tool!

Our web analytics metrics are integrated with Conductor, along with Google Search Console metrics to give us a complete view of search engine traffic and rankings. This has allowed us to develop a strategy to create the appropriate content to gain more search traffic moving forward. The Content guidance tool has also aided in bolstering our content efforts.

Conductor allows seamless collaboration between departments with multiple different integrations. A user is able to create a content brief based off of information gathered from the content guidance tool, share that content brief via multiple different integrations (we use google docs) with content team members, and allows us to set up technical alerts that will trigger to our web and development teams when the issue is detected for quicker resolutions to larger problems.

The explorer tool is a fantastic resource to gain insight on keywords, specifically for keyword mapping and keyword research. Find related keywords and filter by keyword type (questions, long tail keywords, etc.), to find just what you are looking for. It is also a wonderful tool for performing competitive research and discovering what keywords competitors are ranking for, as well as allowing you to compare rankings to competitor rankings.