Item: Conductor
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Conductor is the main tool we are using both in SEA and SEO to prioritize our work on keywords we should be focused on. The tool is being deployed both in search engine teams, and offers teams, in order to maximise our work around keywords. According to last figures, this has had a nice impact on our performances.

Pros and Cons

Tells you really fast what words you should be focused on.
The user interface is really easy to handle, even when you don't work in IT.
Results can be exported fast and you can share with colleagues in a couple of clicks.

Search console integration could be really useful in Conductor.
The way featured snippets are displayed using answer boxes.
Profiles by users (limit the access to certain types of reports in our different teams).

Return on Investment

We haven't quantified our ROI since we have been using Conductor, however, we do see (in addition to other actions) that our SEO ranking positioning keeps going up this year, compared to last year.

Data Integration

As far as we are using Conductor, the data provided is enough at the moment. Nevertheless, as we want to develop the tool in our marketing teams on a more global scale, we need to add our own data, by our analytical platform, which can't be implemented at the moment.

Strategic Collaboration

Conductor allowed our SEO expert to democratize the SEO way of thinking, by showing a concrete tool, and the impact that keyword work has on their visibility online. Conductor allowed our SEO team to start a real process of SEO way of mind, in different marketing teams, by acknowledging the benefits of SEO methods.

Support Rating

We didn't have a lot of experience with the Conductor support, but every contact from them and the newsletter always answered our interrogations with detailed explanations.

Alternatives Considered

SimilarWeb PRO

We weren't really using a tool like Conductor before, the only one which looks like it was SimilarWeb, but it was more for the consultation of our competitors than a real work on keywords.

Likelihood to Recommend

Conductor works really well on keyword position in our SEO strategy, it's really helping us out. On the contrary, in the paid search area, there are a lot of improvements that can be made, for example, you can't export reports at the moment, and the crawl frequency seems to be too slow (once a week, when twice a week could be really beneficial).

Usability

Conductor is really helpful to spread the SEO in other teams, with a really ergonomic and easy to use interface.

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Joe Taylor
(Vendor Representative) commented 6 years ago
Thank you for taking time to write this review. As you know, getting a real opinion from a real person is super helpful when making a decision buy new tech. I loved your line about "democratizing the SEO way of thinking." That has been--and continues to be--a challenge for so many companies. Hearing that your team is making it happen is inspiring and we are glad to be supporting that effort. It certainly helps make the case when your search visibility is going up YoY so good job on that as well! You'll be happy to know that we are currently working on role-based views in the product. There a lot of features and sometimes that can be overwhelming which led to this initiative. We would also love to know what you'd like to see specifically from the Google Search Console integration, so please shoot me an email and I'll make sure Product knows. Thanks again, Joe Taylor Director of Customer Success jtaylor@conductor.com

The best way to democratize SEO in your marketing Services.

Overall Satisfaction with Conductor Searchlight