Item: Conductor
Rating: 7
Author: Verified User

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

The tool is used by the online customer experience team (marketing department) to measure the impact of our SEO strategy and adjust it accordingly, using data to back up our decisions - now starting to be used also by the content team in the same department for keyword research and content performance tracking.

Pros and Cons

Pros

Keyword rank trends - useful to keep track of the rank history of a keyword
Audience intent explorer - particularly useful to find long tail keywords
Categories and segments - extremely useful to group pages and keywords into clusters

Cons

Technical SEO - recommendations are still too general and only about on-page factors
Backlinks - would love a comprehensive backlink audit tool

Return on Investment

Made SEO efforts faster
Increased reporting efficiency
Educated the company on the importance of SEO

Support Rating

Absolutely amazing - would say it's the key differentiation between Conductor and its competitors. Love the bi-weekly sessions with our customer success rep and the training I got was fantastic.

Alternatives Considered

SEMRush, Ahrefs Site Explorer and BrightEdge

I wasn't the decision maker. I used BrightEdge in my previous company and overall is very similar to Conductor in terms of functionalities, but the customer support of Conductor is much more helpful.

Likelihood to Recommend

Particularly suited for content creation and content strategy, performance tracking and identification of pages cannibalization. Less suited for technical SEO and link building.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

Usability can be improved, starting from the naming of the tools in the navigation - it takes a while to learn which one does what. Workspaces are extremely useful, whereas insight streams started to become redundant after a while - I still prefer to dig into the tool to identify problems and trends.

Comments

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Joe Taylor
(Vendor Representative) commented 8 years ago
Thank you for the review. You did a great job of showing where we're on track and where we should be focusing. We are obsessed with customer experience so your kind words about our Customer Success team are very encouraging. Our goal is to be the best partner you've ever worked with. It's also great to hear that your SEO and Content teams are working together more effectively now. This is one of the common traits of the highest performing teams. I'm making sure Product sees your feedback on technical recommendations and backlink data. Most customers are utilizing our DeepCrawl integration for technical recos but if there is more we can do, we will try and do it. Thanks again for this review and please let me know if there is anything more we can be doing. Joe Taylor Director of Customer Success jtaylor@conductor.com

An extremely useful SEO suite with an amazing customer service