Your Organic Search is Over
November 21, 2017

Your Organic Search is Over

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

We utilize Conductor on behalf of a manufacturing client, to optimize their website and provide content guidance with the end goal of boosting their SEO efforts. Being able to see what keywords make it to the top of search results, first page, or beyond is very helpful. This is mainly used in the marketing department.
  • Conductor makes it easy to monitor your organic search traffic.
  • Being able to see monthly search volume by keyword allows for focus on data driven - important keywords, rather than what's thought to be important.
  • Having insights into how you compare against your competitors or even channel partners is helpful.
  • If you're not in it everyday, navigation can be a bit tricky.
  • It took 3 weeks to get a data connection issue resolved, which had caused us to temporarily lose insights during that period.
  • There's a decent learning curve on the platform.
  • Organic site traffic has consistently been up over 40% YoY every month.
  • We have seen numerous keywords move up in ran results.
  • The visuals make it easier to communicate to others.
Data quality is extremely important, inaccurate data can throw all your progress out the window. We trust Conductor's data and haven't found a reason yet to not. The Quantity of data meets our needs and continues to grow. They roll out new features and insights that provide additional data points for us.
Our SEO and content groups are in constant communication, providing feedback to one another. Using insights from Conductor, we've been able to create owned and earned content which has in turn boosted some of our strategic keywords. We have see numerous keywords move to the first page as a result and have even gotten a few important words into the top rank.
Aside from a connection issue which took 3 weeks to resolve, their support team has been great. They are very attentive and are happy to hop on the phone to help you work through questions or issues. When our clients website switched over to secure (https://) our data freaked out and looked terrible. They were able to walk us through what we need to look at and how to get around the data changes.
If you're looking to keep up with your SEO traffic, keywords and trends, this is for you. The tools available to not only review your important information, but also to see how you stack up against the competition is immensely valuable. While the keyword insights here are great and can also provide guidance on paid search terms, I wouldn't license it for that reason.

Conductor Feature Ratings

8.2
Keyword analysis
8
SERP ranking tracking
10
Competitive analysis
9
Site audit / diagnostics
5
Site recommendations
9
Local SEO
7
Mobile SEO
9
Global SEO
9
Multi-domain support
7
Integration with web analytics tools
7

Using Conductor Searchlight

As a user that's not in the platform everyday, it can be hard to find/remember where to find things. The InsightStream is very helpful as if gives great insights without the manual research.