Conductor Review
October 16, 2018
Conductor Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Currently the SEO team are the primary users of Conductor. We are working closely with the content strategy and creation teams to provide insights on keyword recommendations and performance, so that they are able to make data driven decisions. We rely on the tool to provide insights on content optimization, keyword performance and segmented reporting for the executive team and by different lines of business.
- Keyword tracking - a huge asset for an Search Marketing Team.
- Workspaces - the reporting functionality is robust and allows us to be as high-level or granular as need be for the respective audiences.
- DeepCrawl - the website crawler functionality is an excellent tool that provides technical insights on the website.
- Weekly tracking - we'd love to see more real-time information.
- Search Rank position improvement
- Increased Organic traffic to specific product pages based on content optimization recommendations
- Owning the the Answer Box results based on Conductor recommendations.
We have found the quantity of Conductor's data to be quite robust, as a team that makes solely data driven recommendations and business decisions this is where we find the value in the tool. Through regular use of the tool we know that we can trust the quality of the information as well. This is quite important when providing recommendations to the the content team and a large part of the SEO strategy.
The data and insights that Conductor provides in the Analyze Content and Measure visibility sections allows us to provide the content team with a clear strategy on how to create and optimize content. Having the content strategy team trained and using the tool empowers them to make the same strategic data driven decisions that we utilize as well.