Item: Conductor
Rating: 8
Author: Marc Ziccardi

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

We needed an SEO tool and had a need to drive organic traffic to our website. It is being used by marketing as well as by our web agency. It allows us to easily prioritize our SEO efforts. As the one person who uses the platform internally I feel like it's a valuable tool for raising visibility in a very competitive section of the web.

Pros and Cons

Pros

Prioritize Pages to Optimize
Generate Reports
Gain competitive insights

Cons

I wish there was an easier way to monitor changes that are implemented with their out of the box solution. I know this is available as an add-on, but wish it was part of the regular package.
Some suggestions are not always viable suggestions. This most related to Title Tag recommendations with product pages having multiple products listed.

Return on Investment

It's made SEO efforts faster and easier
We have made organic traffic the number one driver of traffic to the website over the past year.

Support Rating

Onboarding was fairly easy. They have a good team of people in place over there who are eager to try and help you out. I've cycled through a couple people assigned to our account, and it shows that they hire qualified candidates for those roles. Very efficient and friendly team of folks over there.

Alternatives Considered

BrightEdge

Likelihood to Recommend

If you have a need for an SEO solution and have resources to make the recommendations. If you don't have resources or can't make the changes yourself you are probably going to be running into problems.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

Overall, the platform is very intuitive to use. You can spend a lot of time in the platform, as there's a lot of areas to explore. I spend most of my time in the Measure Visibility, Optimize and Analyze Content sections.

Comments

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Great SEO Tool!