Great SEO Tool!
October 22, 2018
Great SEO Tool!
Score 8 out of 10
Overall Satisfaction with Conductor Searchlight
We needed an SEO tool and had a need to drive organic traffic to our website. It is being used by marketing as well as by our web agency. It allows us to easily prioritize our SEO efforts. As the one person who uses the platform internally I feel like it's a valuable tool for raising visibility in a very competitive section of the web.
- Prioritize Pages to Optimize
- Generate Reports
- Gain competitive insights
- I wish there was an easier way to monitor changes that are implemented with their out of the box solution. I know this is available as an add-on, but wish it was part of the regular package.
- Some suggestions are not always viable suggestions. This most related to Title Tag recommendations with product pages having multiple products listed.
The quality of the data is very good. This is an important piece of our content strategy, as it is critical to forming what types of content we're investing in putting on the website.
- It's made SEO efforts faster and easier
- We have made organic traffic the number one driver of traffic to the website over the past year.
Our web agency has their own content team, but the shared access to the tool allows for another layer of research and is another data point that can be accessed as we assess what content we're going to be working on. This helps also when comparing what our competitors are ranking for, and we can see if we're in striking distance for that particular content.
Overall, the platform is very intuitive to use. You can spend a lot of time in the platform, as there's a lot of areas to explore. I spend most of my time in the Measure Visibility, Optimize and Analyze Content sections.
Onboarding was fairly easy. They have a good team of people in place over there who are eager to try and help you out. I've cycled through a couple people assigned to our account, and it shows that they hire qualified candidates for those roles. Very efficient and friendly team of folks over there.