VersaDesk Stands Up For Conductor
May 13, 2019

VersaDesk Stands Up For Conductor

Rachael R. Galloway | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

Currently we use Conductor across 2 of our main brands (VersaDesk & GLAMMY Vanity). We use it to analyze keyword rankings for our main products and other web pages we want to make sure show up on the first page. We make adjustments when necessary based on the information that we obtain from the platform. Additionally we use it to find keywords and topics for creating new informational web pages about our products and blog posts that educate them about the life style around our products.
  • Keyword ranking - getting stats weekly on what keywords we are ranking for on 1st page and what the rank changes are is very useful insights that I don't even have to go look for. Wonderful that they are just delivered to my inbox.
  • Content Improvement Suggestions - this is great for when you know you want to keep improving but need some thought starters on where to start.
  • Account Success team is very hands on and informative. Having this hands on help that's essentially an extension of our team has been very helpful in getting us adjusted to the platform and helping guide us to sections of the platform we could be utilizing more. They also come up with great suggestions.
  • I love the platform , but there is a lot happening on each page that sometimes causes you to take moment to find what you are looking for.
  • When creating VersaDesk's Office Fitness product page we applied these best practices. The results have been this page having the largest increase in traffic of all our product pages and has seen a 163% increase in traffic since January 2019. Additionally all sales from our office fitness products have made up 23% of sales YTD, essentially increasing our revenue by the percent as well.
Given that the data is mined from trusted sources and is current, I find this to be of high quality and invaluable. The amount of data that you can get from the platform is pretty much unlimited. This is extremely valuable t o how we go about creating content now that we have access to the platform. From creating new product pages / descriptions to creating our blog posts it all starts first with research within Conductor.
Our SEO and content team are one in the same at this time. It's impact on our content strategy is that we now create more curated content based on what customers are wanting to find and using it to answer common questions they are asking about our products.
The whole experience from on boarding to joining our customer success team has been a great one. Everyone is genuinely kind, interested in your companies success through the platform and super helpful.
Prior to using Conductor we were not using anything really, just basing our research on google search and the analytics we get from Google analytics, our website. This has been a game changer for us.
Conductor is well suited for any e-commerce company that is looking to improve their search results. I really can't think of a company that wouldn't benefit fro using the platform so long as they have a team to use it and carry out the content creation.

It would be less appropriate for a team that does not have have the bandwidth to be in the platform and utilize it. That is where I would suggest managed services.

Conductor Feature Ratings

Keyword analysis
SERP ranking tracking
Competitive analysis
Site audit / diagnostics
Site recommendations
Local SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools

Using Conductor Searchlight

workspaces are great for keeping conversations about statistics within the platform and allow for better tracking about where the conversation started and why.