Item: Conductor
Rating: 10
Author: Rachael R. Galloway

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Currently we use Conductor across 2 of our main brands (VersaDesk & GLAMMY Vanity). We use it to analyze keyword rankings for our main products and other web pages we want to make sure show up on the first page. We make adjustments when necessary based on the information that we obtain from the platform. Additionally we use it to find keywords and topics for creating new informational web pages about our products and blog posts that educate them about the life style around our products.

Pros and Cons

Pros

Keyword ranking - getting stats weekly on what keywords we are ranking for on 1st page and what the rank changes are is very useful insights that I don't even have to go look for. Wonderful that they are just delivered to my inbox.
Content Improvement Suggestions - this is great for when you know you want to keep improving but need some thought starters on where to start.
Account Success team is very hands on and informative. Having this hands on help that's essentially an extension of our team has been very helpful in getting us adjusted to the platform and helping guide us to sections of the platform we could be utilizing more. They also come up with great suggestions.

Cons

I love the platform , but there is a lot happening on each page that sometimes causes you to take moment to find what you are looking for.

Return on Investment

When creating VersaDesk's Office Fitness product page we applied these best practices. The results have been this page having the largest increase in traffic of all our product pages and has seen a 163% increase in traffic since January 2019. Additionally all sales from our office fitness products have made up 23% of sales YTD, essentially increasing our revenue by the percent as well.

Support Rating

The whole experience from on boarding to joining our customer success team has been a great one. Everyone is genuinely kind, interested in your companies success through the platform and super helpful.

Alternatives Considered

SpyFu and DeepCrawl

Prior to using Conductor we were not using anything really, just basing our research on google search and the analytics we get from Google analytics, our website. This has been a game changer for us.

Likelihood to Recommend

Conductor is well suited for any e-commerce company that is looking to improve their search results. I really can't think of a company that wouldn't benefit fro using the platform so long as they have a team to use it and carry out the content creation.

It would be less appropriate for a team that does not have have the bandwidth to be in the platform and utilize it. That is where I would suggest managed services.

Conductor Feature Ratings

Using Conductor Searchlight

Usability

workspaces are great for keeping conversations about statistics within the platform and allow for better tracking about where the conversation started and why.

Comments

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