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Great Enterprise SEO Platform
August 24, 2019

Great Enterprise SEO Platform

Paul Baumgarthuber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

We use Conductor to improve our visibility in search. It provides great high-level recommendations for our team to implement. DeepCrawl integration is great for discovering any technical issue. The platform has really helped us understand what types of content work for us along with understanding what changes are moving the needle.
  • Tracking HTML changes and the impact on ranking.
  • DeepCrawl integration provides a very detailed analysis of the technical aspects of our SEO efforts.
  • The support that Conductor provides is some of the best I have encountered. They make themselves very accessible for questions and support.
  • Navigating through the different areas can be a bit cumbersome.
  • The platform is pricey but in line with competitors.
  • Organic traffic is now our second-largest driver of new revenue.
  • We now rank a lot faster for new local markets when we open new locations.
  • Since implementing Conductor we have increased our organic traffic by 53% over the previous period.
  • We have increased leads by 114% since implementing Conductor.
Conductor provides a large amount of data. We use the content and visibility tools to glean actionable data to drive our content initiatives. The ability to track HTML changes allows us to understand what on-page changes help our content to perform better. The research tool allows us to identify different questions and topics to create content around. The types of results we target are local pack, question boxes, and video results.
We provide our content team access to Conductor to perform topic research and to review what content is performing well. Our SEO team provides recommendations to the content team for different on-page updates and best practices.
Our whole interaction with their support from onboarding to customer success has been wonderful. They are very responsive and provide multiple ways to interact. They are very accommodating with the number of scheduled calls or support requests. The chat support is very useful.
We evaluated BrightEdge and SearchMetrics. Ultimately it came down to choosing between Conductor and BrightEdge. We chose Conductor because of their development philosophy. They partner with the best in class solutions instead of trying to build all their technology in-house. Also, WeWork's acquisition of Conductors gives them a lot more resources to improve and expand the offering.
We are an enterprise business with over 50 locations nationwide. Conductor allows us to track our performance by region and city for localized searches. It is well suited for optimizing SEO efforts from a local perspective. It is also great for performing large scale analysis of websites from both a technical and content performance perspective.

Conductor Feature Ratings

SEO
9.4
Keyword analysis
10
SERP ranking tracking
10
Competitive analysis
8
Site audit / diagnostics
10
Site recommendations
9
SEO Channels
9.5
Local SEO
10
Mobile SEO
9
Global SEO
Not Rated
SEO Platform & Account Management
9.5
Multi-domain support
10
Integration with web analytics tools
9

Using Conductor Searchlight

5 - SEO, content and dev teams.
5 - Development, SEO and copywriting.

Using Conductor Searchlight

The useability is good but can be cumbersome at times. The updates to the InsightStream has made it more useful. The two areas we utilize most are the recommendations engine and the DeepCrawl technical analysis. The content and keyword performance tools are great for understanding what works best and where we can improve.