Conductor Truly Sheds Light on SEO!
November 21, 2019
Conductor Truly Sheds Light on SEO!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
Conductor is being used by our Marketing department, specifically our Digital Marketing Team. Our original intention in pursuing a partnership with Conductor was based out of a need to be able to effectively identify what our competitors were doing to beat us to page one of Google for specific search terms.
We also had a need to identify gaps and holes in our online content strategy. Conductor not only shows us what our competitors are doing to win at SEO, but it also gives recommendations on how to take action on the opportunities that are within striking distance. We did not have the budget to hire a team of people to do what Conductor can do for a fraction of the cost.
We also had a need to identify gaps and holes in our online content strategy. Conductor not only shows us what our competitors are doing to win at SEO, but it also gives recommendations on how to take action on the opportunities that are within striking distance. We did not have the budget to hire a team of people to do what Conductor can do for a fraction of the cost.
- Recommendations, in my opinion, are the best thing about Conductor. The recommendations dashboard gives my team ideas for quick wins with SEO, which saves me time from having to manually mine data to determine in on my own.
- Competitor analysis is essential to how we use Conductor. Being able to identify what our competitors are ranking for specific search terms in specific regions is crucial to making good SEO decisions.
- The explorer tool is great for planning new content ideas. The data that it provides saves so much time when determining what keywords to target for new content.
- Set up time is a bit long, but the great thing is you know that the Conductor team is working hard to get it set up right the first time around. Measure twice, cut once.
- The platform is very robust and can be overwhelming for non-tech savvy people. Although the platform is user-friendly and designed well, the learning curve is quite steep.
- Training was quick and to the point. I wish it has been a little longer and more in-depth.
- A positive impact that Conductor has had is the ability to take action on potential SEO quick wins.
- Conductor saves us so much time that the man-hours saved are worth the cost of the platform alone.
- Conductor's reporting tools have made it so much easier to share results with the team.
One of the things I mentioned was that the setup time is a bit long (typically 1 month). However, I know it is because they are working hard to set the platform up so the data is as accurate and clear as can be. We trust the data we are getting from Conductor and so far, it has been spot on.
We don't have a dedicated SEO and content team, however, being a small team is one of the main reasons we chose Conductor. We are able to accomplish as much with a small team with Conductor that a large SEO team could accomplish without Conductor. I would imagine that the platform would increase efficiency substantially for larger teams.
During our initial evaluation of an SEO platform, we evaluated BrightEdge alongside Conductor. We chose Conductor for a number of reasons.
- Conductor was more user-friendly than BrightEdge.
- Conductor had a better recommendation tool than BrightEdge.
- Conductor provided an actual SEO Strategist with our account and BrightEdge did not.
- Conductor provided monthly deliverables that we could take action on.