Conductor pulls back the curtain to reveal all your SEO data in one place
September 30, 2020

Conductor pulls back the curtain to reveal all your SEO data in one place

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Conductor Searchlight

We use Conductor in our Digital and Marketing efforts, primarily to help us better understand and assess the quality of our product content on the web, and where we can make improvements to our technical SEO. It has been very useful when migrating between web platforms, in order to account for redirects and orphaned pages on old domains. We've also been able to find duplicate page titles for products that differ slightly and exceed the max character count for Google, and change the structure of those page titles so that the differentiator does not reside in the last characters in the string.
  • I love how I can look at source URLs in Conductor and find out WHERE bad links are coming from. It's so much more helpful than Google Search Console.
  • I can see all of a site's issues at a glance, and drill down into details easily so that I can follow up on them quickly.
  • I can request a Competitor Analysis that will help me understand my competition better and make adjustments on the fly.
  • I'd like to be able to generate Marketplace reports on demand, rather than request them.
  • There doesn't seem to be a place to see what I've requested via Marketplace. I have had to rely on emails. There really should be a dashboard for this. If one exists, it should be listed under "Marketplace".
  • Increase the number of keywords you can track, domains, etc. per account.
  • Increased reporting efficiency
  • Improved on-page SEO
  • Improved keywords/ranking
We have added Google Search Console data to Conductor. This is useful because now we can see all data in one place, and account for multiple crawl sources that look at different things. For example, I can see which links might be bad that are active on the site, and which links might be bad that are old links on other domains in Google Search Console, in one place.
We have not had the opportunity to really use Conductor in this capacity. However, different teams have used Conductor for different goals at the same time. For example, Marketing might look at content while Digital might look at on-page technical issues. If there is a common issue that affects both teams, then we are able to point to a report that clearly shows where we need to improve.
Customer onboarding has been great, support has been great, and ongoing account reps have been good, but maybe a little too eager to push new features that incur additional costs.
We switched from BrightEdge and it was a good move. BrightEdge was not intuitive at all and lacked a lot of the more robust features that Conductor has. Conductor's UI is just superior. BrightEdge felt like I had to build multiple, granular levels of filters on top of each other in order to get the data I needed. It took forever to drill down. Conductor is much easier and offers more features out of the gate.
Conductor is a great way to consolidate a lot of analytics. It pulls in Google Search Console data as well, so you can get everything in one place. Their interface is much easier to use and more intuitive.
It's also excellent for keyword research and offers really robust features. If you want a good idea of your site's visibility, Conductor has a ton of tools for this--Market Share, Rank Comparisons, Keyword Performance, Visibility Comparisons, Result Types, etc. I do not personally use the visibility tools in my position, but I have browsed them and can see that Conductor offers quite a lot of useful tools to fine-tune keywords.

Conductor Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Not Rated
Local SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools