Item: Conductor
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We currently use Conductor in my department (Digital Marketing) mostly. There are some reports that we share with other teams but the full use of Conductor sits with my team. We have several dashboards set up to monitor certain business areas or campaigns. We also monitor our .com as a whole.

Pros and Cons

Easy to build dashboards.
Partnership with DeepCrawl.
SERP analysis.

The UI isn't that great.
Dashboards break.
The recent updates made the keyword performance section break a lot.

Return on Investment

Improved rankings across the board.
Improved traffic.
DeepCrawl, in partnership with Conductor, has helped inform many site issues.

Data Integration

We pull in Google Search Console and Google Analytics. Both of these systems are brought into the many dashboards we create. I love getting landing page data and click data from GSC. Helps us with trends and informs on success of campaigns.

Strategic Collaboration

Luckily for us, we are all under on team (Digital Marketing). It makes it easier to communicate and actually get things done.

Marketing Strategy

We use Explorer almost every day. We are always expanding into markets meaning we need to research key words. We also do research for content creation.

Support Rating

I love the live support chat box feature. I use it all the time. It's very very valuable. Almost more valuable than when we used to have designated customer support. The live support feature is quick and is almost always successful is resolving any issues I come across.

Alternatives Considered

I had Conductor at a past employer so I haven't had to make a switch yet. I have met with some other related product sales teams, such as Brightedge or OnCrawl. They are very similar in their offerings. At this point I feel like I could get almost the exact same product from Brightedge but I am used to Conductor, so why switch?

I suppose if we ever realized there was cost savings in switching to BrightEdge or another competitor then we would consider switching.

Likelihood to Recommend

Overall, Conductor does what you need it to do. Lately, some of the updates have caused issues to pop up.

Conductor is perfect for creating Dashboards to monitor campaigns or content segments. Creating smart and/or standard categories are nice and easy.

I have never used Conductor to assign tasks, etc. nor have I used the area of the tool that gives on site optimization recommendations. I think that is better suited for SEO newbies (which is fine!).

I think the least appropriate scenario/function of Conductor is utilize the SEO strategy created from the tool itself or from contacts over at Conductor. In general, they will not know specifics to your brand and therefore should take the recommendations with a grain of salt. Conductor should be used to help inform your team in order to then strategize.

Conductor Offers Easy Dashboarding and In-Depth SEO Analysis

Overall Satisfaction with Conductor Searchlight