October 02, 2020
Score 10 out of 10
Overall Satisfaction with Conductor Searchlight
Conductor is being used in only one department. Although we have other teams creating content, we don't have an overarching SEO strategy, so with this tool, we are trying to advance our SEO strategy, while evangelizing it throughout the company as well. As a department, we're trying to educate others on what SEO is and how it is important to our content strategy. Conductor helps us with this, while measuring our success.
- Business Cases. I love being able to play with the numbers and having the algorithm predict our untapped opportunities.
- Content briefs that integrate very well with JIRA or Trello. Helps streamline the whole content process with the team.
- Comparing market share between our competitors and other high-performing players. Super easy to explore their content and what they're doing well in.
- I'd like to see a rolling average of keyword performance, on top of daily/weekly reporting.
- An easier view of which keywords resulted to the increase or drop in sessions to a specific page.
- With the help of Conductor, we've seen some keywords ranking for Answer Boxes, for the FIRST TIME.
- Site auditing has never been so seamless and efficient.
We only integrate with IBM Analytics. This has impacted our SEO and content goals in that we're able to see our impressions and clicks and really round out our decisions. It has helped us put data behind the specific keywords we'd like to target and gives us the 'why' behind it all.
The content briefs under actions manager has really helped us streamline our process within our content team. The content briefs have a great template and asks the right questions, especially with intent and audience. In addition, the ability to integrate with JIRA or Trello is great. We've achieved a status of efficiency and it really speeds everything up.
Conductor's Explorer feature is amazing. Especially that social feature in the Overview tab...so great! Helps us get in front of the trends and target those keywords and create content around those topics before anyone does. In addition, we're able to see where they are in the journey state and what the competition looks like. In a very saturated market space, these metrics has helped us set us apart from our competition.
The support team has been nothing but helpful! Really quick turnaround and helpful advice. If I'd have a quick question, like workspace settings...or even analytics questions....the support team really delivers! Always eager to help and has the answers.
Not only is the tool such a powerful asset to our strategy, but the team and support behind it is amazing. Our SEO Success Manager is always taking the initiative to recommend reports that would be helpful in our analysis. In addition, the support team always has answers to quick questions and other Conductor inquiries.