Switched and couldn't be happier
Overall Satisfaction with Conductor Searchlight
We are using Conductor to help us develop content, monitor competitors in the SEO space, and find areas where we can do more in SEO. We were using another SEO tool that did similar things, but the keyword research was more usabale than other platforms as we are a very niche company. It is currently being used in our Marketing Department between our content writiers and SEO specialists.
Pros
- Keyword Research
- Make recommendations on developing content
- Ablility to connect to many different projcet management tools to allow for streamlined processess
Cons
- Provide information on backlinks
- Allow for more automation in some very time consuming SEO projects
- Connect with Google Ads to find more synergy between SEO and SEM
- See "Striking Distance" keywords to focus on
- Provide reporting effciency
- Content writing can be done faster which has driven more traffic
- BrightEdge and SEMRush
We switched to Conductor from anotehr platform. The biggest reason we switched was due to the granularity available in the Explorer tool. When using our other tool, we would get keyword recommendations that were not relevant to what we were looking searching for. For example, I would do research for "business insurance" and I would get results about "car insurance". The Explorer tool came back with much more relevant keyword recommendations that it was a no brainer to switch.


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