Item: Conductor
Rating: 10
Author: Charles Gosselin

Overall Satisfaction with Conductor Searchlight

Use Cases and Deployment Scope

Conductor is being used across many countries in STANLEY Security organization (Canada, USA, France, U.K., Germany, Norway, Netherlands, and more). Each country uses it to track their own website performances in comparison to past results and also in comparison to competitors. In my case, I manage the Canadian website and Conductor has been a big help when it comes to figur[ing] out potential quick wins in ranking and which keywords I should focus on in future content writing.

Pros and Cons

Pros

Tool with so many options
Possibility of having bi-weekly sessions with their experts to help focus our priorities
Devoted support team
User-Friendly

Cons

If you're a newbie, you might need a first session with a Conductor expert to learn how each option works. Once you get how it works, you'll be able to navigate on your own everywhere.

Return on Investment

Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
All this extra traffic, gave us more leads, therefore more sales!

Support Rating

I've had the chance to work closely with Kevin Blake and Mike Rooney in the past months and they've been able to guide me on special tools in Conductor that helped my search for keywords and they made sure that my Keywords lists were set-up properly. They're always accessible by email or by phone as well for extra help.

Alternatives Considered

Ahrefs and Moz

The tool seems to have so many more options than other tools I've used in the past (such as Moz or Ahrefs) that seems to be limited to specific things, but that doesn't give the full picture. You know the saying: ''Once you go Conductor... you're not going back!''

Likelihood to Recommend

It's nice to know that all your pages are performing well, but what's even better is to know quickly how the pages that you really care about, that are good lead closers, actually perform. With Conductor's tool, it's easy to create different lists for the different types of pages that you have. That way, you can know easily and quickly what types of pages are performing well, and which ones need improvements.

Conductor Feature Ratings

Comments

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Once you fully get how to use Conductor, you won't go back to your other tools after.