The Most Affordable And User Friendly A/B Testing Tool On The Market
April 04, 2016

The Most Affordable And User Friendly A/B Testing Tool On The Market

Kaitlyn Greene | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Convert Experiments

We use Convert Experiments to A/B test various elements of our websites, from our content and images to design elements. Convert Experiments is used for all of our websites, and it has greatly improved our conversion rates. It allows us to test multiple variations at once while giving us real-time data so that we can see what's working and what's not.

Pros

  • The ability to target a specific audience is a huge plus. Some of our tests need to be targeted towards very specific users, and Convert Experiments has many options for that.
  • Convert Experiments is, without a doubt, the most affordable A/B testing tool of its kind.
  • The customer service is top-notch. Dennis and his team are very responsive and have a great sense of urgency. They also give great insight about testing ideas.

Cons

  • The only con is the inability to have page views as a goal, but that is something they are working on.
  • We are increasing our conversion rates on a daily basis because of our testing results with Convert.
While Optimizely is an amazing A/B testing tool, Convert has almost the exact same offerings but at a much lower cost. The customer and technical support are excellent as well, and Dennis's insights and strategy calls are very helpful.
Convert Experiments is most useful to us when A/B testing something simple, such as an image on one page. This is the bulk of the tests we run, so it is extremely helpful to have a visual editor for this.

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