Skip to main content
Convert Experiences

Convert Experiences


What is Convert Experiences?

Convert Experiences is an experimentation platform that offers the features & support you need to run A/B tests across multiple growth channels. Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, targeting with 40+ filters, triggering tests based…

Read more
Recent Reviews

My Convert Experiences Review

10 out of 10
October 22, 2020
We use Convert Experiences to provide Conversion Rate Optimization services to our portfolio of clients who operate in multiple verticals …
Continue reading
Read all reviews

Popular Features

View all 33 features
  • Test significance (10)
  • Split URL testing (9)
  • a/b experiment testing (10)
  • Multivariate testing (10)

Reviewer Pros & Cons

View all pros & cons

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Convert Experiences, and make your voice heard!

Return to navigation


View all pricing

Community (Full)


per month



per month



per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $99 per month
Return to navigation

Product Demos

Convert Experiences Next Generation: Features to Support Enterprise Experimentation

Return to navigation


Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Avg 8.5
Return to navigation

Product Details

What is Convert Experiences?

Convert Experiences is an experimentation platform that offers the features & support you need to run A/B tests across multiple growth channels.

Its enterprise-ready advanced features include full stack experimentation, multi-page testing, post-segmentation, targeting with 40+ filters, triggering tests based on data in other apps (data sources), complex goal tracking, and a secure API. Self-service pricing starts at $99 per month (for the Community Web plan).

Includes 90+ out-of-the box integrations in a privacy compliant platform that uses 1st party cookies.

It is the preferred platform of agencies like Cro Metrics, Conversion Rate Experts, The Good, and Conversion Sciences.

Convert Experiences Features

Testing and Experimentation Features

  • Supported: a/b experiment testing
  • Supported: Split URL testing
  • Supported: Multivariate testing
  • Supported: Multi-page/funnel testing
  • Supported: Cross-browser testing
  • Supported: Test significance
  • Supported: Visual / WYSIWYG editor
  • Supported: Advanced code editor
  • Supported: Preview mode
  • Supported: Test duration calculator
  • Supported: Dynamic experiment activation
  • Supported: Client-side tests
  • Supported: Server-side tests
  • Supported: Mutually exclusive tests

Audience Segmentation & Targeting Features

  • Supported: Standard visitor segmentation
  • Supported: Behavioral visitor segmentation
  • Supported: Traffic allocation control
  • Supported: Website personalization

Results and Analysis Features

  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Test reporting
  • Supported: Results segmentation
  • Supported: Experiments results dashboard

Platform Integration Features Features

  • Supported: API
  • Supported: Web analytics integration
  • Supported: Integration with CRM or DMP software

Additional Features

  • Supported: Unlimited Projects
  • Supported: Unlimited Collaborators
  • Supported: Google Analytics 4 Integration
  • Supported: Automatic Bounce & Engagement Measurement
  • Supported: 90+ Integrations
  • Supported: Cross-domain Testing
  • Supported: Third-Party Goal Tracking
  • Supported: Geo/Demographic Targeting
  • Supported: Multiple Conversion Goals
  • Supported: JavaScript Event Pushing
  • Supported: Real-Time Results and Reports
  • Supported: QA with Live Logs
  • Supported: Alerts and Notifications
  • Supported: Funnel Testing
  • Supported: Team Collaboration
  • Supported: Email Support
  • Supported: Chat Support
  • Supported: Phone Support
  • Supported: Unlimited Subdomains
  • Supported: Unlimited Personalization Traffic
  • Supported: Smartlnsert Blink Protection
  • Supported: Advanced Custom Targeting
  • Supported: Data Sources
  • Supported: Bayesian & Frequentist Stats Engines
  • Supported: Collision Prevention
  • Supported: SRM Checks
  • Supported: Full Stack Experimentation (Server side, feature flags, SDKs)

Convert Experiences Screenshots

Screenshot of Stack conditions to build complex goals that can track (almost) any visitor action to determine the test outcome.Screenshot of Granular targeting so only the right people view variations. 40+ conditions included.Screenshot of An API brings Convert's capabilities to a testing ecosystem.Screenshot of Experiment reports that can be shared with stakeholders and on social media.Screenshot of Several advanced test types are available, including multipage (funnel) experiments.Screenshot of Full-stack experimentation can be used to run tests anywhere that Convert code can be deployed.

Convert Experiences Video

How Convert Experiences brings full stack experimentation at self service pricing.

Convert Experiences Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Convert Experiences starts at $99.

Optimizely Web Experimentation, SiteSpect, and Google Optimize are common alternatives for Convert Experiences.

Reviewers rate Split URL testing and Test significance and Preview mode highest, with a score of 10.

The most common users of Convert Experiences are from Small Businesses (1-50 employees).

Convert Experiences Customer Size Distribution

Small Businesses (1-50 employees)23%
Mid-Size Companies (51-500 employees)59%
Enterprises (more than 500 employees)6%
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Attribute Ratings


(1-17 of 17)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
  • The platform is good value for money, comparing its features and prices to some of the bigger players.
  • The tool is very flexible and can be used for simpler tests right through to much more challenging and rewarding testing but does require a more thorough knowledge of the platform.
  • Their support team is always available and always responsive, not resting until resolutions are met.
  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
Kamila Philip | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Very easy to use. If you have a team you need to train on how to use this software - it can be easily done given how user friendly it is.
  • Easy to implement. Once the script is implemented - you can begin A/B testing immediately. It's not a long and arduous process to get the set up work done unlike other softwares.
  • Love how the data is presented - easy to read and make informed design changes for our client's websites.
  • I recommend integrating more third party softwares with convert to help better analyze the data
  • I recommend having the ability to integrate with more custom CRM's
Abby Reddy, CLU | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Javascript-based tests are very easy to set up and execute. Some of our simpler tests are functional in 30mins or less.
  • Customizable goals pinpoint exactly the data points we are testing. Our tests will range from just a couple of goals to several.
  • Built-in audiences make it easy for us to capture mobile vs desktop users, or even to only test during weekdays or business hours.
  • Convert Experiences has a higher price point, but the value easily outweighs the cost.
Scot Chandler | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Easy test setup with lots of preconfigured options and simple enough to construct your own.
  • Awesome Support team! Can't say enough about their responsiveness and willingness to dig in and review my test set up if I encounter any issues (rarely though).
  • Love the test snapshots. I've used other products in the past that didn't provide this simple feature.
  • Occasionally I need one of our developers to assist with test setup and their feedback has been very positive.
  • Really, no major issues from our usage. This platform works very well for the level of consumer/company that it is geared for. I have used more features on Adobe Target when I used that extensively in the past but then again I paid 15 times more on an annual basis.
Score 10 out of 10
Vetted Review
Verified User
  • Convert Experiences is fast and easy to use. This ease of use makes it more likely that the optimization process gets done regularly.
  • The interface is intuitive.
  • Customer service is phenomenally fast and helpful. Best of all, they care. They want to see their customers succeed.
  • I'm sure there are ways they could improve but I don't see them. I'm quite happy with the product as is.
Score 9 out of 10
Vetted Review
Verified User
  • There is barely any flicker, compared to other tools we've used in the past (dealbreaker!).
  • You get more features/functionality than other tools (e.g. javascript triggering of experiments).
  • No invalid experiments caused by flickering.
  • Good support guiding us on the best way to solve a certain problem, Claudiu and George on the support team are quick and very thorough, they won't fob you off. Convert is also rather ethical.
  • Also, we're on Convert's partnership scheme.
  • Our developers prefer it for coding to the likes of VWO.
  • Dennis van der Heijden is also very active in the CRO community
  • You can't segment much within the reporting, but we use other tools to do this.
  • Experiments sometimes 'call' themselves which is a feature I'd like to have turned off by default for all experiments.
Dan Procter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Fast Response - I have used other platforms that were really slow so this is important to us.
  • Good Reporting - As an account manager reporting is important to me to show clients value - this platform is very easy to use in that respect.
  • Support is good - If ever we have an issue the Convert support team has been very helpful and responsive.
  • A Trello-like workspace to show tests status in the workflow would be great.
  • Perhaps a test archive so you can search old test data.
Ken Hanson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
  • You will immediately experience frustration (at least as a developer using JS Conditions) with the CDN times. Experiments often don't appear to you after saving new JS for up to 5 minutes. This can be crazy painful if you're going from Local Development > Staging > Production.
  • There are some minor UI quirks inside the experiment editor if you're using the more advanced features like we do.
  • It's almost mandatory that you're onboarded by a human. There's so much to this tool it'd be pretty hard for you to just dive in like some other apps. If you're like me that can be a bit frustrating. Some people need that though and enjoy the human touch, so I hate even giving this as a negative.
Lukas B. Snelling | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Fast! Way faster than the competition to move around the tool and get things done.
  • Easy to use - UI is easy to understand and set up tests.
  • WYSIWYG editor can produce previews that don't match testing reality.
  • Not the simplest integration for eCommerce clients.
  • Occasionally confusing when making changes in editor.
Auke Vos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The great service and the many data points you get with each plan. This is especially useful for high-volume e-commerce shops who want to do a lot of continues testing.
  • Good and extensive Magento plugin.
  • The only thing I'm really missing is segmentation during or after testing of the results by device, new users etc., within the results page. Targeting of users based on segments is obviously possible.
  • There are a few inconsistencies in their user interface that I would have liked to see differently. This could be personal taste though.
David Fein | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • They have a great customer service team that has followed up with several tickets I submitted where I had difficulty setting up an experiment.
  • Their demos are very informative and you can easily get going once you're set up.
  • It doesn't take very long to set up your own experiment - rarely have I needed help and usually can ask an in-house developer if I'm dealing with an A/B test that requires JavaScript changes versus just HTML.
  • It'd be nice if it was a little easier to alter the code of the page directly in a variation versus just adding on new code to change how it looks.
  • It'd be interesting if they included an app A/B test tool into their core platform.
  • It'd be nice to preview your test in several browsers.
Francis Teo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Support is top-notch. It is easy to get hold of the founder/SEO Dennis and if you run into any significant trouble, it's easy to get hold of the senior developers.
  • Advanced editing. Unlike a lot of their competitors, Convert allows you to edit the variation code directly. This means that you can basically test any website (including AJAX and highly dynamic sites). This is not the case with some other competitors.
  • Easy breakdown and visualization of daily conversion patterns. Surprisingly, this is not available with a lot of A/B testing platforms. We want to see the conversion rate daily so that we can see if there are any validity threats in the test. Most platforms only provide an aggregate of data up to that day.
  • "Blink" handling. Convert takes great pains to reduce or eliminate the "blink" that comes with any javascript rewrite based A/B testing software. AFAIK they are the only ones who do this. Any blinking might cause instrumentation bias in the tests that we certainly don't want.
  • The user levels and access permissions is working fine, but I would like to be able to give users both global permissions across all projects, as well as lower/higher permissions on certain projects.
  • Support for other forms of statistical analysis like using the t-test and analyzing A/B tests on a day-wise basis instead of aggregate.
  • The ability to create "super goals" that are combinations of 2 goals (e.g. clicks on button A and clicks button B).
Kaitlyn Greene | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The ability to target a specific audience is a huge plus. Some of our tests need to be targeted towards very specific users, and Convert Experiments has many options for that.
  • Convert Experiments is, without a doubt, the most affordable A/B testing tool of its kind.
  • The customer service is top-notch. Dennis and his team are very responsive and have a great sense of urgency. They also give great insight about testing ideas.
  • The only con is the inability to have page views as a goal, but that is something they are working on.
Joshua Uebergang | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • I tested Convert Experiments after being frustrated with two other big split-testing tools that failed to accurately track revenue in Shopify because of third-party cookie problems. This is an unavoidable problem for non-Plus Shopify stores who require the domain to process payments. Convert Experiments accurately tracks revenue data and integrates nicely with Google Analytics for follow up segmentation and analysis. Yes!
  • Gives you full control over the split-testing environment. From audience selection, page targeting, and testing any element (that I've found so far) of a page or website.
  • Dennis and his team provide quick and clear customer support for any questions you have to get your first test live.
  • It is probably the most affordable split-testing tool on the market (that has the functionality you need).
  • Currently cannot create a new variation when a test has been published. Required to clone an experiment then re-set up your experiment tracking variables.
Return to navigation