Demanbase powers our ABX journey.
October 19, 2022
Demanbase powers our ABX journey.
Score 10 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Demandbase
We use the ABX Cloud as the core of our account-based efforts to track engagement, manage our target account tiers, see website analytics, personalize website content, and do analytics. We use the Advertising Cloud for targeted advertising efforts to our target accounts. We looked to Demandbase to provide a data-centric CenterPoint for marketing and sales to gain visibility into account activity and to help drive our overall engagement strategies.
- Demandbase provides unified visibility to what is going on in accounts and helps shape the content and conversations we have with them.
- The ability to orchestrate and drive engagement across many channels and connect it to a personalized experience on our digital properties.
- Demandbase provides a data-centric conversation so we can look at what is happening in accounts and what is working and not just rely on hunches and guesses around which accounts are engaging with us, might be active in the market, etc.
- Would love to see Demandbase continue to expand global capabilities to identify the location of intent signals, support non-English language, etc.
- Expand advertising targeting capabilities at the persona level to tailor specific ads by role for known and new contacts.
- Integration with other platforms we use.
- Lead to account matching.
- Journey stages.
- Engagement minute tracking.
- Pipeline Predict models.
- Intent signal tracking.
- Targeted display ads.
- Website personalization.
- Demandbase has provided a level of visibility we didn't have before to truly understand what accounts are engaging and how we are succeeding with our ABX efforts.
- Demandbase gives us one platform for all teams to work in so we are acting more cohesively.
- The Demandbase team has been a true business partner and asset in helping us with best practices and implementing our ABX approach.
Do you think Demandbase One delivers good value for the price?
Yes
Are you happy with Demandbase One's feature set?
Yes
Did Demandbase One live up to sales and marketing promises?
Yes
Did implementation of Demandbase One go as expected?
Yes
Would you buy Demandbase One again?
Yes
Using Demandbase
100 - Marketing, SDR, Sales.
2 - ABM lead + Marketing Ops.
- Targeting net new accounts.
- Expanding in current accounts.
- Aligning marketing + sales.
Evaluating Demandbase and Competitors
- Product Features
- Product Reputation
- Prior Experience with the Product
Demandbase Implementation
- Implemented in-house
Change management was a big part of the implementation and was well-handled
Demandbase Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - resolved and communicated well