#1 most frequent
United States of America
69.9%1,606 installations of 2,296
What is Demandbase One?
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.
Categories & Use Cases
Media
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Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.
Top Performing Features
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.8
Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 7.9
Automated workflow & orchestration
Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.
Category average: 7.6
Areas for Improvement
Personalization
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.2
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 7.5
Syndicated content
Republished content on third-party sites.
Category average: 7.2
Who Buys & Uses Demandbase One
#1 most frequent
Information
34.3%786 installations of 2,294
#2 most frequent
Professional, Scientific, and Technical Services
27.8%637 installations of 2,294
“It's also beneficial for identifying our most important accounts and the specific individuals we should be targeting.”
#3 most frequent
Manufacturing
9.2%211 installations of 2,294
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
7.3%167 installations of 2,296
#3 most frequent
Canada
3.9%89 installations of 2,296
Pros
- Effective identification and targeting of high-value accounts
- Provides actionable intent data and insights for strategic outreach
- Robust tracking of account engagement and reporting
Cons
- Limited integration capabilities with some sales and marketing tools
- Data quality and granularity could be improved, particularly person-level data
- Challenges in precise targeting and list-building
Commit to Providing the Resources be Successful
Use Cases and Deployment Scope
Our main goal is engaging and generating pipeline from priority account lists and/or capturing demand from accounts that are showing intent for our products and solutions. We primarily use the tool to deliver personalized ads to these accounts to efficiently manage advertising budget. We also use the tool for reporting on reach engagement and pipeline from those accounts.
Pros
- Account Level Advertising
- Website Deanonymization
- Account Engagement Reporting
Cons
- Salesforce Integration
- Attribution Reporting
- AI Generated Insights
Return on Investment
- Prioritized Advertising Spend
- Testing New Audiences and Ad Concepts
- Scaled Personalization
Usability
Alternatives Considered
6sense, Propensity, RollWorks and LinkedIn Marketing Solutions
Other Software Used
Salesforce CRM Analytics, Google Ads, LinkedIn Marketing Solutions
Demandbase Review
Use Cases and Deployment Scope
As an SDR, I use Demandbase One to find the best companies that might want to buy our software by looking at what companies are searching for us online. This helps us know who to talk to first and what to say to them. By understanding what these companies need, we can send them more targeted messages and connect with the right people. This way, we spend our time talking to companies that are more likely to become customers, which helps us sell more. Demandbase One makes sure we focus on the right businesses at the right time.
Pros
- Identifying target accounts that align with our Ideal Customer Profile (ICP).
- Monitoring intent data to understand the topics and solutions target accounts are actively researching.
- Leveraging insights to personalize outreach emails, calls, and LinkedIn messages, referencing specific intent signals, content engagement, or company news.
Cons
- Being able to hone in more on who at the company may be looking into our company.
- Engagement minutes, actually being time spent looking at resources rather than an abstract number of value.
Return on Investment
- Increased Opportunitites
- Visability into Active Accounts
- Improved SKU Alignment
Usability
Other Software Used
Clari, Outreach, LinkedIn Sales Navigator, Google Gemini, ChatGPT
Great for ABM Needs faster loading.
Use Cases and Deployment Scope
It made it easy to see which companies were interested in us, and we could build highly focused retargeting lists based on their level of engagement. It's also beneficial for identifying our most important accounts and the specific individuals we should be targeting. Their advertising features are also good and helped us reach the right folks. Additionally, it integrates seamlessly with tools we already use, such as Salesforce, Google Ads, and LinkedIn Ads. The support team is always available to help when needed.
Pros
- Intent based accounts list.
- Advertising
- Person Level List.
Cons
- Loading issues.
- Better Person level Data.
- More control on advertisements
Return on Investment
- Understanding Potential buyers.
- Retargeting Specific Accounts.
- Advertising improvement.
Usability
Alternatives Considered
6sense
Other Software Used
Semrush, Moz Pro, Ahrefs
Demandbase One Review
Use Cases and Deployment Scope
I specifically use Demandbase One to serve programmatic ads to a targeted audience. Our team uses the platform to create a custom audience so that we are able to reach highly targeted buyers.
Pros
- platform visibility
- ease of use
- account targeting
Cons
- IO creation
- more targeting parameters
Return on Investment
- effective campaign budgeting
- all-in-one platform
Usability
Alternatives Considered
StackAdapt
Other Software Used
LinkedIn Marketing Solutions, StackAdapt, Meltwater
Works as intended
Use Cases and Deployment Scope
Find new contacts to establish new business with. We also use it for campaigns, and seeing which accounts are shopping around. Specifically we can see what lines of business they may be interested in.
Pros
- Contact information
- Campaigns
- Intent data
Cons
- The quality of the contact information, specifically cell phones and email domains
Return on Investment
- Time efficiency
- Less searching on linked
Usability
Alternatives Considered
ZoomInfo Sales
Other Software Used
Salesforce CRM Analytics
