Item: Demandbase One
Rating: 8
Author: Verified User

Overall Satisfaction with Demandbase One

Use Cases and Deployment Scope

I primarily use Demandbase One for account identification & prioritization.
Before Demandbase One, we struggled with identifying which accounts were in-market and ready for engagement. With Demandbase’s intent data and AI-driven insights, we now prioritize accounts that are actively researching our solutions, which helps reduce wasted effort on low-propensity leads.

Pros and Cons

Pros

Slack alerts keep you up to date on an ongoing basis
References the corresponding material targets are viewing
Surfaces top targets within high activity accounts

Cons

Lots of accounts show activity, but do not link to an individual to take an efficient next step
When pages are hit, you can't always see who is the one looking at the webpage
Engagement minutes do not always appear to equal the underlying detail

Return on Investment

Allows sales reps to move faster by deprioritizing accounts with low likelihood to buy
Helps cut through the noise to surface leads that may otherwise be unseen
Provides actionable talk tracks by understanding key areas of interest

Usability

Overall a strong tool - some of the detailed information could be improved to link engagement to actual users. Without an actual user, it tells the rep there is activity somewhere in the account, but does not provide a targeted path forward to minimize outreach to uninterested parties.

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

Other Software Used

ZoomInfo Sales, LinkedIn Sales Navigator

Likelihood to Recommend

Sales and Marketing Alignment:
Previously, marketing would hand off leads without full visibility into account engagement. Now, sales has access to detailed account activity, intent signals, and engagement scores directly within their CRM, creating a more strategic and coordinated outreach.

Demandbase One Feature Ratings

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Demandbase One review

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