Demandbase One ABM Success
April 22, 2025

Demandbase One ABM Success

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

Demandbase One is used by marketing to create account lists and audience lists to efficiently target the right sales accounts at the right time to enable our sales team to expand subscription sales. Demandbase One integrates with our marketing automation systems (Marketo), allowing for data synchronization to build account list and audience lists in orchestration. It provides the marketing team with insights on advertising. It provides sales teams with comprehensive account insights, including engagement data, intent signals, and contact information.

Pros

  • It uses firmographic, technographic, and intent data to build ideal customer profiles (ICPs).
  • We can segment accounts based on real-time buying signals, not just static attributes.
  • Sales and marketing teams can see what accounts are researching.

Cons

  • It would be helpful if Demandbase One's integration with Marketo was more seamless. We currently have to make sure people are members of programs to pull them into Demandbase.
  • Reduce cost-per-acquisition (CPA) because of precise audience targeting and retargeting via Demandbase advertising
Demandbase is not used on a daily basis in my position. I wished I had more time to really use DB on a daily basis because there's so much to learn in the platform. I only touch mostly on audience creation. I have done some advertising set up as well.

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Yes

Would you buy Demandbase One again?

Yes

- Send account lists to the sales team to provide insight
- Move engaged accounts through the sales funnel
- Identify accounts up-sell or cross-sell opportunities
- Understand which accounts to target with subscriptions
- Ability to serve personalized content and ads depending on account segment or activity
- See when a target account is showing intent, who at the account is engaging, and what content they consumed

Demandbase One Feature Ratings

ABM Integrations ()
Not Rated
8.0
3rd party intent signals
8
Downstream intent signals
8
Account identification
8
7.0
Standard visitor segmentation
7
Behavioral visitor segmentation
7
ABM sales intelligence
7
7.0
Customer interaction histories
7
Personalization
7
Engagement data tracking
7
7.0
Ad campaign creation
7
Display advertising
7
Contextual advertising
7
Social advertising
7
Ad reporting and analytics
7

Comments

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