A powerhouse ABM platform
April 22, 2025

A powerhouse ABM platform

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

We use Demandbase One as our display advertising platform to reach high-value audiences who haven’t yet visited our site. It helps us build awareness and guide prospects through the funnel by serving tailored ads based on their customer journey. It’s been an effective way to engage accounts unfamiliar with our solutions.

Pros

  • Targeting accounts
  • Personalization for ads (including custom variables)
  • Customer service

Cons

  • Reporting could be more straightforward
  • Allow keywords to be edited after campaign launch
  • Reduce implementation time
  • Lifted the number the target accounts that visit our website
  • Shown intent before an account has even engaged with us
I would rate Demandbase One an 8 out of 10 for overall usability. The platform is relatively intuitive once you get familiar with it, and the targeting capabilities are strong. There’s a bit of a learning curve at first, but once set up, it’s easy to manage and optimize campaigns.

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

No

Would you buy Demandbase One again?

Yes

Our journey stage implementation has taken much longer than we would have liked. I acknowledge that could be on our end. I provided a higher score because our reps (Lauren/Dusty) have been so helpful throughout the process. Demandbase has a great team behind the tool.

Demandbase One Feature Ratings

7.0
Integrations with third-party software
7
Automated workflow & orchestration
7
8.0
3rd party intent signals
8
Downstream intent signals
8
Account identification
8
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
8
ABM sales intelligence
8
8.3
Automated routing and prioritization
8
Customer interaction histories
8
Personalization
9
Engagement data tracking
8
8.0
Ad campaign creation
9
Display advertising
9
Ad reporting and analytics
6

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