Item: DemandScience
Rating: 8
Author: Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

Use Cases and Deployment Scope

I have used DemandScience to generate content syndication leads for various SaaS companies. This helps these companies generate B2B leads that are within their target filters/target audience, while also increasing their brand equity and brand awareness. These leads have helped fuel the Demand Gen function at these companies and set up the sales teams there with thousands of MQLs for their sales team to work through the funnel and turn into closed deals.

Pros and Cons

Pros

Affordable CPLs
Able to hit massive scale
Can work on a quick time-frame

Cons

Sometimes wastes too much time in the negotiation phase of new agreements
Would love to see more guidance on the content creation front (e.g. data on popular topics w/ target audience)

Most Important Features

Affordable CPLs
Helping us reach scale

Return on Investment

Increased MQLs
Increased sales
Increased brand awareness/equity
Ability to scale

Support Rating

They are always quick to respond when we need to get campaigns set up, make changes, or troubleshoot issues.

Key Insights

Do you think DemandScience delivers good value for the price?

Yes

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

Yes

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

Yes

Other Software Used

Looker

Likelihood to Recommend

If you're looking to generate more MQLs for your business at an affordable rate, DemandScience is a great option. Especially if you need to hone in on particular job titles, company sizes, revenue sizes, etc. They can help you with large or small campaigns, and help you generate the number of leads you need. If you don't have an adequate sales team or lead nurture programs in place, it will be difficult to get much out of these leads. But if those things are in place, this can be a great program for you.

Comments

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Affordable, large scale, effective. Great for generating MQLs for your target audience.