Healthy Pipeline Attribution Against Generated Leads
May 25, 2022

Healthy Pipeline Attribution Against Generated Leads

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with DemandScience Activate (formerly PureB2B)

We leverage for account-based lead generation programs against target personas, namely, net new names acquisition. Our team has DemandScience Activate rounding out our media mix for content syndication programs. These generate both net new names and re-engage existing names in our marketable database. An example would be using their services to drive downloads of thought leadership, owned content.
  • Content Syndication
  • Lead Generation
  • Account Based Intent
  • Account Engagement Reporting
  • Content Syndication
  • Healthy pipeline attribution from leads delivered
The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.
We have had a positive experience overall. High-quality title paths are delivered through the programs we run. It is a competitive product that allows for reaching different users in different stages of the buyer's journey. This gives room for their team to provide recommendations on which type of content should be rotated against which audience, based on the journey stage and where we'd see the most engagement.
I evaluate other products as having a similar standing as DemandScience Activate in terms of quality and value. It seems difficult to differentiate from other competitors at this time. I chose to work with them as I typically work with a variety of vendors over a period of time to better understand the long-term value of our pipeline from each.

Do you think DemandScience delivers good value for the price?

Yes

Are you happy with DemandScience's feature set?

Yes

Did DemandScience live up to sales and marketing promises?

Yes

Did implementation of DemandScience go as expected?

Yes

Would you buy DemandScience again?

Yes

DemandScience Activate is well suited for inclusion in paid media programs where there is an account-based focus. It's great to be able to pinpoint exactly the personas, job titles, and seniorities of those you're reaching, and see those names come through in acquisition reports. We see success in driving the right title paths into our database for nurturing.