Demandware SEO Capabilities Review
March 18, 2014

Demandware SEO Capabilities Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction

We're using Demandware for a number of our fashion clients that my agency manages digital marketing campaigns for. I have personally managed many site cutovers for clients from an SEO perspective which included implementing 301 redirects, title tags, meta descriptions, XML sitemaps, robots.txt files, et al.
  • Demandware has a very friendly user interface and allows you to make site changes without needing to be a web developer or programmer.
  • Demandware allows you to maintain very good SEO in terms of URL structure, title tags, meta descriptions, alt text, et al.
  • It is not immediately clear in Demandware on how you can build out content blocks on site's category pages.
  • Demandware has allowed our agency to build a great SEO foundation for many of our fashion clients that previously struggled with their old CMSes.
We selected Demandware as it is easy to use but also robust enough to build a good site foundation and effectively manage many of our online marketing channels.
I am very likely to renew my use of Demandware as I have personally used it for over 5 site launches for big retail brands and in every case, we have seen positive performance in terms of traffic, engagement, and revenue.
I am very likely to recommend Demandware to a client, especially a large brand in the retail space.