Glimpse of Demandware
March 21, 2014

Glimpse of Demandware

Jason Hartsell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction

Demandware is utilized on a massive scale across the entire Deckers Outdoor Corporation. From IT, Front-End, to Marketing and Merchandising, Demandware has streamlined our e-commerce business tremendously. Demandware was already the e-commerce platform of choice when I got on board with Deckers. The software's ability to quickly span across locales and reach as many customers worldwide is a huge win. From a developer's standpoint, it is overall a very flexible platform and has many capabilities that fall in line with my methodologies.

Pros

  • Flexible and interchangeable cartridges allow for enhanced functionality between multiple sites.
  • Resourcing locales makes it easy for language conversion and cross country marketing.
  • Business Manager is easy to extend and make functional for non-techies.

Cons

  • The API can always use improvement.
  • The javascript could be streamlined into a more modular framework based approach.
  • Demandware has definitely helped increased conversion.
  • The platform has helped to effectively create promotions and sales quickly.
Demandware has a more robust system and has dedicated servers with streamlined SAS capabilities. Magento, I believe, is a great solution for smaller e-commerce brands that aren't quite ready for the scale and cost that Demandware entails.
The company has shown to prove good faith and value in Demandware. I don't foresee switching platforms anytime soon.
Demandware, I believe is mostly suited for a large scale e-commerce corporation. For smaller firms, boutiques and what not, I think the costs would not support this platform.

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