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DialogTech Bridges Analytics and Relationships -- Great for digital marketing in a phone-driven industry
February 20, 2020

DialogTech Bridges Analytics and Relationships -- Great for digital marketing in a phone-driven industry

Jacob Beckstead, MBA PCM | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • ExperienceHub
  • DialogAnalytics

Overall Satisfaction with DialogTech

Our business was transforming from a phone-only to a digital marketing and phone experience. One important part of that transition was the ability to track online efforts that became offline phone calls, and route them to an agent that could help that lead develop with the proper experience. However, we also needed to be able to move very quickly when we would spin up a new campaign or effort to track a new number, and to be able to help our agents understand where these calls were generating from, and what the caller might be expecting even before the conversation begins. DialogTech helped us address all of those problems.
  • Agility in a changing marketing strategy.
  • Easy-to-use for agents.
  • The API was a little dated.
  • We had problems with call quality when calls were routed through subpar routes.
  • We were able to get real-time feedback on the success of marketing campaigns and put more money toward them.
  • Conversely, we were able to pull money from campaigns that were not performing, which we knew quickly.
They were typically easy to deal with, and solved our issues quickly, especially later in our use time. In the beginning, it was sometimes difficult to get a fast resolution because the nature of our problems resided in partnerships that they had with vendors for telecom routes.

Do you think DialogTech delivers good value for the price?

Yes

Are you happy with DialogTech's feature set?

Yes

Did DialogTech live up to sales and marketing promises?

Yes

Did implementation of DialogTech go as expected?

Yes

Would you buy DialogTech again?

Yes

For those who still do a lot of business by phone, but need analytics to combine offline phone conversions with online digital marketing stratifies, this is a good product. For those who are very e-commerce and digital, perhaps this isn't the best product.