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Digital Analytics, a review from a Consultant.
December 11, 2013

Digital Analytics, a review from a Consultant.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Latest

Modules Used

  • StreamSense

Overall Satisfaction

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.
  • Customer Support could certainly be better.
  • Need to extend support for more platforms, i.e. AppleTV, XBOX One, Windows 8, etc.
  • Positive impacts have been that we've been able to tag platforms that other vendors currently do not support.
  • Negative impacts have been delays in getting appropriate support for new platforms.
Overall, quite satisfied with the product. There is a lot of potential with this vendor considering their drive to support as many platforms as possible. There were setbacks and a few negatives, but that's to be expected with any vendor. Hopefully, as comScore continues to flesh out Digital Analytix and take into consideration user feedback, we should see more and more regular improvements to the tool.
Key questions to ask include:

Do we need video tracking? If so, StreamSense is one of the best tools for tracking video.
Do we have a team of analysts capable of learning on the fly? This is important because DAx is quite different from other tools.
How many server calls do we estimate we will have per year? DAx contracts are based on yearly server calls, going over this number incurs harsh overage costs.

DAx doesn't cost a lot up front. However, they make up for it with "consulting" fees. It's still a bargain compared to Adobe SiteCatalyst.