Item: Dotdigital
Rating: 8
Author: Verified User

Overall Satisfaction with Dotdigital

Use Cases and Deployment Scope

We are a retail and e-commerce brand that specialises in car accessory parts, with a brand presence in Malaysia, Singapore, Thailand and Indonesia. In Singapore specifically, we use Dotdigital as our email marketing tool—for campaign blasting, loyalty program awareness, reengagement for users, and also abandon cart browsing email targeting.

Pros and Cons

Pros

Seamless experience on the platform
Integration to Shopify, Loyalty Lion etc
Helpful KAM with troubleshooting issues and setting up program
Responsive customer support on platform

Cons

Features of auto-save when building a campaign

Return on Investment

Increased Customer loyalty towards the brand

Usability

Useful and comprehensive tool for email marketing. Able to do alot of customisation and personalisation!

Alternatives Considered

Mailchimp Transactional Email (mandrill)

More customisation, and integration to many tools

Key Insights

Do you think Dotdigital delivers good value for the price?

Yes

Are you happy with Dotdigital's feature set?

Yes

Did Dotdigital live up to sales and marketing promises?

Yes

Did implementation of Dotdigital go as expected?

Yes

Would you buy Dotdigital again?

Yes

Other Software Used

Mailchimp Transactional Email (mandrill)

Likelihood to Recommend

Useful and comprehensive email marketing tool that allows you to create beautiful emails and customise with liquid scripts. The scheduled automation also is handy.

Comments

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Dotdigital: The Ultimate Email Marketing Tool