Thank you DT
April 18, 2025

Thank you DT

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Dovetail

Dovetail has helped our team not only scale research, but share key insights across orgs. Design has been the leader in driving research and now has a mechanism to not only share insights, but influence by showing reels so stakeholders can hear feedback straight from the mouth of the customer.

Pros

  • Creation of reels
  • Synthesizing process/board
  • Usage of AI to generate insights

Cons

  • Tagging has felt irrelevant bc we haven't been able to create standard conventions, so tags feel disorganized
  • Increased knowledge sharing
  • Increased depth in knowing the customer
  • Improved decision making
At first I really didn't trust the features and didn't find much value add. THe more I used, I began to see that while not perfect, it can at least expedite the synthesis process.
In theory, this is what we'd hoped for at Brex. Unfortunately we struggled with adoption, seats, and simply getting people to log in and use the tool. We had a few power users but it never scaled well.
Overall amazing. I think some features can be a little unnecessarily buried and it'd be great for them to get pulled forward.

Do you think Dovetail delivers good value for the price?

Yes

Are you happy with Dovetail's feature set?

Yes

Did Dovetail live up to sales and marketing promises?

Yes

Did implementation of Dovetail go as expected?

Yes

Would you buy Dovetail again?

Yes

Dovetail has really helped me personally with leadership reviews. We can waste time by spinning wheels debating and arguing about hypothesis. Now I have a few clips from customers ready to play to combat potential derailers and I'm able to keep us on track. Dovetail's shortcoming is that it has a couple barriers to entry which has sometimes made it difficult to get x-org adoption and usage.

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