Dovetail is an essential software in my workflow
April 13, 2025
Dovetail is an essential software in my workflow

Score 9 out of 10
Vetted Review
Verified User
Software Version
Professional
Overall Satisfaction with Dovetail
We use Dovetail mostly for qualitative analysis of research completed by user researchers, UX designers, and marketing researchers. We bring all our insights together there to continue to build upon our learnings to make our products better for our customers and their users. We analyze interviews, diary studies, survey responses, and more in Dovetail.
Pros
- Support qualitative coding of data
- Creating transcriptions of conversations
- Using AI to summarize interviews for quick scanning
- Integrating with Slack and Teams to share out research insights without members having access.
Cons
- Search can be challenging for a company with multiple products and many user types.
- Charts generated from survey data could have settings to allow us to change how they are filtered / displayed.
- Having a table of contents in insights / linkable headers would help direct people the right spot of an insight.
- Time savings for analysis
- With AI summaries, offers a starting point for reporting
- Searching previous research is very beneficial for risk reduction of repeating research.
Dovetail's AI features have helped speed up analysis in some ways. For example, after it learns your codebook (over time) it offers pretty good recommendations on which codes / tags to use in an interview. For global tagboards this is great, for project based ones it takes several interviews for it to learn.
Summarizing open text survey responses is super helpful to get the gist of a theme to help give an overarching summary in reporting on survey results.
Summarizing open text survey responses is super helpful to get the gist of a theme to help give an overarching summary in reporting on survey results.
Dovetail has helped researchers bring all their qualitative data into one location to link and grow their knowledge. We currently don't have product managers in the tool, but expanding out to those users would increase the impact and engagement of other teams in the organization. It provides a great resource to store research insights to catalogue them and make them searchable.
Dovetail meets our needs the best with global codebooks, data retention rules, etc. Other platforms offered functionality we had in other tools or limited our ability to control data management and access controls. We would love even more in Dovetail, but like the direction that the software is headed - it fits our needs right now.
Do you think Dovetail delivers good value for the price?
Not sure
Are you happy with Dovetail's feature set?
Yes
Did Dovetail live up to sales and marketing promises?
Yes
Did implementation of Dovetail go as expected?
Yes
Would you buy Dovetail again?
Yes

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