Item: Dynamic Yield
Rating: 10
Author: Noam נועם Maimoni מימוני

Overall Satisfaction with Dynamic Yield

Use Cases and Deployment Scope

As an internet publisher we are using Dynamic Yield across several departments. We use the different tools for commerce needs, audience targeting and content monetization.

Pros and Cons

Pros

Easy A/B Testing
Audience targeting for specific content or action

Cons

Learning carve could be shorter
A good technical knowledge is required for exploiting all features (though tech support is fast usually)

Return on Investment

It gave us marketing capabilities that we couldn't deploy before

Alternatives Considered

none

Likelihood to Renew

Dynamic Yield is the best one stop shop solution for internet publishers when it comes to optimization, monetization and audience targeting.

Likelihood to Recommend

In my experience, it is best suited for a publisher website, but I can see e-commerce websites use it too for optimization, tracking and targeting.

Comments

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You won't regret using Dynamic Yield's product.

Modules Used