Item: Dynamic Yield
Rating: 10
Author: Verified User

Overall Satisfaction with Dynamic Yield

Use Cases and Deployment Scope

We use Dynamic Yield for both onsite and offsite personalisation in 29 countries around the world today.

We leverage the platform for Product Recommendations, Content Personalisation and Experimentation / A/B Testing in all markets.

For Offiste, we are leveraging the Reconnect toolset to embed Product Recommendations into targeted email and web push notifications.

Pros and Cons

Pros

Predictive Targeting
Product Listing Page Personalisation
Affinity Profiles
Segment of one Personalisation

Cons

Global campaign management, today we have to implement campaigns repeatedly across different country sites
Global dashboards for campaign performance tracking, this is very fragmented at present
Elements tool seems to be particularly focused on the US, would be great to see this working in other markets as well.

Return on Investment

We see a very positive return on the investment that we have made with Dynamic Yield
The ROI is in line with the expectations that we have of the tool, YoY growth remains constant.