Item: Dynamic Yield
Rating: 9
Author: Dawei Cao

Use Cases and Deployment Scope

Site personalization including product recommendation. Next step is email and app personalization to create an omnichannel experience.

Pros and Cons

UE personalization and customization: lots of useful OOTB templates; easy to set up with little to no help from engineering
Product recommender: multiple strategies can be configured and combined with a lot of flexibility
UE AB test - easy to set up and easy to read by a marketing person with little to no help from engineering / analytics

Data validation can be made easier: sometimes campaign impression data can be quite different between DY and GA and it is not that easy to reconcile and debug
Sometimes DY makes a decision on what experience to render before all attributes for targeting are available (especially audience), and some customers may see a generic experience even if a more specific experience is available. Would be nice if the wait feature is more powerful so we can tell DY to wait for the audience data to completely load

Most Important Features

AB testing
Site personalization
Product recommender

Return on Investment

Quickly increases overall conversion to an extent that the cost to use the service is all covered. Rest is all upside

You get a lot more for the amount you pay compared with similar offerings. The out of the box templates also make it easier to get started especially if there is limited engineering resource. Like that it supports testing / personalization / recommender at the same time.

Key Insights

Do you think Dynamic Yield delivers good value for the price?

Yes

Are you happy with Dynamic Yield's feature set?

Yes

Did Dynamic Yield live up to sales and marketing promises?

Yes

Did implementation of Dynamic Yield go as expected?

Yes

Would you buy Dynamic Yield again?

Yes

Likelihood to Recommend

Great for both AB testing and site personalization, especially if customers on the site log in. With an added fee, you get the the recommender module too which is very powerful and flexible for many different use cases. After the initial setup, a marketing person can easily create test / implement site and email personalization ideas with little to no help from the engineering or analytics team. There are a lot of great out of the box template to pick from.

Quick onboarding, great ROI

Overall Satisfaction with Dynamic Yield