Echobox is a great cool for social media + audience development in the media industry
July 21, 2021

Echobox is a great cool for social media + audience development in the media industry

Benjamin Clark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Echobox

At The Conversation Australia, our Audience Development team who are primarily responsible for audience acquisition and content creation for social media, have recently introduced Echobox as part of our daily workflow after being advised of its utility and features by colleagues from our international editions. The major things Echobox does for our organisation are making social media curation much quicker and easier, and optimising the timing of posts based on its unique audience score algorithm. This both makes our jobs easier and makes our social media use more effective.
  • The scoring of articles via the algorithm is great - really helpful for prioritising/ordering our stories.
  • Being able to duplicate posts from one platform to create posts for another platform saves us loads of time, and helps ensure continuity across our platforms whilst still tailoring for each platform.
  • Being able to pre-schedule articles before they go live on our site (which is not possible in Facebook's Creator Studio, for instance) is extremely helpful for evening out our workflow and ensuring articles scheduled for weekends and after working hours are still posted as soon as they go live.
  • Tagging people/organisations in posts via Echobox can be a bit slower and the suggested results are not as relevant/targeted. I often find I have to search for the account's handle on the social platform's website and copy/paste that into Echobox
  • Our default captions for our Twitter posts are usually just the headline, which requires changing. I haven't been able to change this in our settings. If there is a quick-fix for changing the basis on which captions are generated, it would be great to circulate/explain this knowledge in introductory sessions and the like.
  • I literally don't have any other suggestions at this stage - I've had a great experience with Echobox so far!
  • Algorithmic scoring of content
  • Optimising timing of posts
  • Auto-generation of captions (Facebook)
  • As we've only been using the platform for a few months, we are yet to do a comprehensive review of its effect on our core KPIs. However, anecdotally, it has improved the reach of a number of our posts that I would otherwise have expected to perform not so well.
  • The other major noticeable benefits for our organisation so far are enabling a more even flow of content to be scheduled across non-working hours, including by allowing articles to be scheduled in advance of going live on all platforms (previously not possible on Facebook)
  • Finally, the analytics section of Echobox is easy to use, so our forthcoming review of Echobox's effects on our core KPIs should be relatively intuitive and easy to accomplish.
We selected Echobox as it was recommended by our international colleagues. No other similar products were considered. Prior to using Echobox, we posted directly onto each social media platform using their innate tools.

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I would highly recommend Echobox's application in a newsroom setting to any colleagues in the media industry. It is a fantastic tool for both increasing the effectiveness and reach of journalistic content on social media, and improving/giving us greater control over the orderly regulation of our social media team's workflow.