Echobox, your social media manager
June 24, 2021

Echobox, your social media manager

Janae Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Echobox

We use Echobox to manage our social media output for Twitter and Facebook. As a news station, we use it to manage which news articles are posted from our website and when.
  • Posting automatically. I has a great feature that chooses when to post certain things based on our specific audience data.
  • Scheduling posts. Echobox has a great post publisher module that includes things like link urls and videos/photos that are really important to news coverage.
  • The Archive/Analytics. This feature is very important to our growth and website impressions. We can keep track with engagement much easier with Echobox than with Facebook's tools.
  • With our account, Instagram is not connected because of platform errors. This is somewhat inconvenient.
  • Also when it was connected (Instagram), it seemed like it only had story posting capabilities. While that part is important, scheduling actual Instagram posts (Reels, IGTV, Photo, Video) are very important as well.
  • The Auto-posting Feature.
  • The Scheduling Queue.
  • The Archive/Analytics Tabs.
  • I am not involved in the payment and "ROI" of the business. But, as a user we have had our website impressions jump from 500K to a 1M in a few months with the help of Echobox.
Hootsuite is great for influencers and other types of companies because it allows you to schedule everything in advance. The best part of Echobox is that you can connect it to your website and it will automatically crank out your own content with little difficulty in a way that makes sense. [I feel] Hootsuite is better if you have the time to curate your whole timeline by hand.

Do you think Echobox delivers good value for the price?

Not sure

Are you happy with Echobox's feature set?

Yes

Did Echobox live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Echobox go as expected?

Yes

Would you buy Echobox again?

Yes

Echobox is more suited to companies with platforms that post frequently and are trying to also manage that output on social media, for example a news station or a blogger. In order to use all of its wonderful features to the best of it's abilities, a company would need a website with an RSS feed as well. I could imagine say a really big influencer using it but it may be too big for personal use. It's also great for small businesses that don't have a lot of time to monitor and manually post to social media.