Emma Agency White Labeling
October 05, 2016

Emma Agency White Labeling

Amber Klein | TrustRadius Reviewer
Score 9 out of 10
Vetted Review

Overall Satisfaction with Emma

We use are an agency white labeler of Emma. So for our clients who are looking to run only an email marketing program, we use the Emma software. As I mentioned, we do white label this software.
  • Intuitive
  • Great templates
  • Easy to use
  • Reporting
  • Emma's functionality is somewhat different than other email platforms so it can take a little while to get use to and know how to set it up. I recommend reaching out to a customer service rep at Emma with any questions as they are super helpful.
  • For us, this tool has helped us to streamline all of our clients' email needs in one place. Rather than having to log in to multiple profiles in multiple different software, we have everyone's email campaigns in one place under one login. That has been great.
  • For our clients, we have had great success with lead nurturing through Emma's workflows.
Constant Contact and MailChimp do not offer a white label option so they were out of the running early on for us. Campaigner does offer white labeling but their pricing is outrageously higher than Emma, their customer service isn't nearly as good and their tool isn't as intuitive or easy to use. HubSpot is a great tool if you are looking to run multiple tactics (and we do have clients using it) but it is too expensive and multifaceted if clients are only wanting to run email campaigns.

This is the best white label option we've found. So if you are an agency looking to provide a white labeled email management system to your clients, I could not recommend Emma more highly. The pricing structure is based on total number of contacts rather than number of contacts for individual clients. So you do not pay based on the number of clients you have, it's just based on the number of total contacts for all clients together. Pricing is the most fair that I've found.

As a marketer, this tool is easy to use and straightforward. You should have no issues using the tool if you don't have crazy technical skills. Whether you're looking to send individual emails or set up workflows or both, this tool will help you do that.

Emma by Marigold Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Dashboards
10
Standard reports
10
Custom reports
Not Rated