A sophisticated email marketing platform for our clients. - Plus the people are great!
Toni Eftink | TrustRadius Reviewer
March 14, 2017

A sophisticated email marketing platform for our clients. - Plus the people are great!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Emma

We are a digital agency and use Emma's agency account to provide our clients with a sophisticated mid-market solution for their email marketing. Some clients use the software on their own and for other clients we offer full service email services (we write, compile and send the email marketing) using Emma as the vechicle. We use Emma's software to send out our own email marketing, too.
  • First and foremost Emma practices what they preach and sends awesome email marketing. They are also extremely personable and helpful and are always available to answer questions and offer strategic advice.
  • The software is intuitive and easy to use.
  • The software provides sophisticated options for those ready to go beyond basic email marketing.
  • This is tiny, but the undo feature doesn't work in the editor which is pesky at times.
  • I'd like to see styles (on the editor drop down) added when getting custom templates.
  • I'd love to see the addition of conversations added to the software. Right now I manually add replies to emails to a custom field on the contact's record to keep track of that qualitative data.
  • Because of their engaging email messaging we've been enlightened to the importance and effectiveness of email marketing. We first chose the software because we simply needed a tool to replace an outdated email tool in our CMS years ago. Now we're embarking into offering full digital marketing campaigns and Emma has enabled us to add email marketing to our list of services.
  • 3 of our team members attended Emma's marketing conference last year, Marketing United, and are now fully invested in offering digital marketing services to our clients.
  • From a financial standpoint, our agency account gives us the opportunity to make a profit on the sub-accounts we sell.
Why I chose Emma over Constant Contact:
I felt like I got lost in the sea of people/customers at Constant Contact... plus I felt like their own email marketing messages that they sent weren't very good... in an essence they weren't practicing what they preached well.

Why I chose Emma over MailChimp:
I have used MailChimp a few times for their free options (when volunteering for a non-profit)... but for professional purposes I'd choose Emma every time because again their team full of experts we can lean on and that want to help us, they're easy to talk to, approachable and fun to work with.
Their team is awesome to work with. They genuinely care about their clients' success and invest in resources that help us succeed. I love that they take so much time in working to teach us how to do better email marketing. Of course they care a ton about their software, but they realize that it doesn't matter how awesome the software is if users aren't sending great messaging. I feel like they really listen to our feedback, too.

Emma Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability
List management
Triggered drip sequences
Standard reports
Custom reports