Great product for reaching your customers with mass email campaigns
Updated December 17, 2018

Great product for reaching your customers with mass email campaigns

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Emma

Emma is being used across the university by different departments. We use it to send email blasts & campaigns to various groups, i.e: students or faculty.
  • Sending out mass emails to different groups in our case: student, staff, or faculty
  • Segmenting user groups/contacts to send email campaigns to
  • Track your email campaigns and know when someone has opened the email and which links in the campaign they click on
  • Price: the subscription price is higher than competitors like MailChimp
  • It's not freemium, they do not have a free version for individuals who want to use it for small volumes
  • More templates to choose from
  • Better management of contacts and uploading contacts and compaign groups
  • Instead of using regular email to send out mass messages, Emma has saved time in sending out these type of emails
  • Made us more efficient by giving us analytics on user activity once we send out mass messages
  • Saves time when creating custom/branded email messages with the help of the templates Emma provides
Emma is a good alternative, but I think MailChimp may be a better and more affordable alternative. Especially since MailChimp is continuously releasing new features and improving their product.
Well suited for sending mass messages and integrating it with third-party tools. Also good for tracking user activity once the email is sent out. Emma has great analytics around user activity regarding a campaign. Emma is less appropriate for emails to small groups; it would be better to just email the the recipients rather than use Emma.

Emma by Marigold Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Custom reports

Using Emma

200 - Various departments use Emma, from Admissions, to faculty to the Provost's Office
5 - Emma is such a simple tool that we do not support it, we offer it to our users and let them reach out directly yo Emma support. We only have a few admins to manage basic functions such as addition of users.
  • Mass email communication to staff and students
  • Tracking how many people opened emails sent from Emma
  • Measuring and monitoring the analytics to find out what links recipients are clicking on the most.
  • Writing articles based on data received from Emma i.e: popular clicks
  • Connecting Emma with our Customer Support System - Zendesk. Creating tickets when people respond to emails sent from Emma
  • Integrating Emma with our online form building tool: Formstack
  • Possibly creating targeted email blasts
  • Some how integrating it with our mobile app for mass communication
It's a simple tool to use for our users and has great features.