CMS and Powerful Marketing for MId-Level Customers
July 13, 2016
CMS and Powerful Marketing for MId-Level Customers
Score 8 out of 10
Vetted Review
Verified User
Software Version
Episerver Content Cloud
Overall Satisfaction with Episerver Content Cloud
I work with clients when they are selecting their CMS so I am consulting and providing demos with Episerver. For my clients, it is often used across departments but is owned by marketing and IT. Episerver has been a hugely helpful platform for clients who are looking to streamline the content management process (and keep content fresh on their site) and deliver tailored experiences for users.
- Content management - the drag and drop ability to build/update templates is awesome and the interface is extremely easy to learn/use.
- Personalization - building user segments is extremely straight forward and allows companies to deliver those tailored experiences users are looking for.
- Multilingual.
- Overall the product is good. I appreciate the variety in the add-on and think that there is a lot of opportunity to expand the add-on options to support more MA platforms, more translation services, etc.
- The ability to leverage Google Analytics in page is great. I think a tighter integration here would be awesome because there are still pieces of the story you need from Google Analytics so you may be bouncing back and forth between systems.
- Sitecore, Adobe and Google Analytics
Ultimately it depends on needs. Price point for Episerver can be similar to Sitecore and is definitely less than Adobe. I think Episerver is strong because the product isn't looking to replace powerful systems (email, etc.) which is why their add-ons are so successful. Sitecore and Adobe are aiming to be full suites and are trying to play in different areas - and sometimes they are spreading themselves too thin so certain parts of their products aren't as good as they could be with a little more TLC.