CMS and Powerful Marketing for MId-Level Customers
July 13, 2016

CMS and Powerful Marketing for MId-Level Customers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Episerver Content Cloud

Overall Satisfaction with Episerver Content Cloud

I work with clients when they are selecting their CMS so I am consulting and providing demos with Episerver. For my clients, it is often used across departments but is owned by marketing and IT. Episerver has been a hugely helpful platform for clients who are looking to streamline the content management process (and keep content fresh on their site) and deliver tailored experiences for users.
  • Content management - the drag and drop ability to build/update templates is awesome and the interface is extremely easy to learn/use.
  • Personalization - building user segments is extremely straight forward and allows companies to deliver those tailored experiences users are looking for.
  • Multilingual.
  • Overall the product is good. I appreciate the variety in the add-on and think that there is a lot of opportunity to expand the add-on options to support more MA platforms, more translation services, etc.
  • The ability to leverage Google Analytics in page is great. I think a tighter integration here would be awesome because there are still pieces of the story you need from Google Analytics so you may be bouncing back and forth between systems.
Ultimately it depends on needs. Price point for Episerver can be similar to Sitecore and is definitely less than Adobe. I think Episerver is strong because the product isn't looking to replace powerful systems (email, etc.) which is why their add-ons are so successful. Sitecore and Adobe are aiming to be full suites and are trying to play in different areas - and sometimes they are spreading themselves too thin so certain parts of their products aren't as good as they could be with a little more TLC.
Well suited for smaller marketing/comms teams. This is also a good platform for organizations that already have investments in and are successfully using powerful martech tools such as Marketo, etc.
Also good for more mid-level clients - I am not sure it is the best platform for more enterprise companies with multiple sites/brands and properties to manage (multiple meaning 5+).

Optimizely Content Management System Feature Ratings

WYSIWYG editor
Code quality / cleanliness
Admin section
Page templates
Library of website themes
Not Rated
Mobile optimization / responsive design
Publishing workflow
Form generator
Content taxonomy
SEO support
Bulk management
Availability / breadth of extensions
Community / comment management
Internationalization / multi-language
Role-based user permissions