eTrigue DemandCenter is built by and for demand generation marketers - it has very sophistocated features and it is easy to use
April 24, 2015

eTrigue DemandCenter is built by and for demand generation marketers - it has very sophistocated features and it is easy to use

Frank Jamieson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with eTrigue DemandCenter

We use eTrigue DemandCenter to promote webinars for Sales Leads Management Association - we also provide email data to users of eTrigue DemandCenter so we have perhaps a broader perspective than a single user
  • Strength - developed by demand generation experts so it has real world features and functionality that demand generation marketers need
  • Strength - easier to use and to make changes than larger systems such as Marketo and Eloqua - does not require fully dedicated administrators
  • Strength - support at eTrigue is excellent
  • Strength - eTrigue is built for prospecting and it efficiently manages bounce issues associated with prospect email records
  • We have not experienced limitations - our needs are relatively simple - the benefit of eTrigue is that we can grow with the system
  • We use eTrigue for webinar promotion - it has worked fine with us
  • We provide email data to users of eTrigue and they give eTrigue positive reviews
we talk to users of Marketo and Eloqua and they tell us that both are complex to use and difficult and time consuming to make changes - they also require full time administrators - eTrigue is refreshingly easy to use - does not require a full time administrator - has most of the features of Marketo and Eloqua - and changes can be implemented quickly and easily
All of the reasons previously mentioned in this review - highly sophisticated platform specifically designed by and for demand generation marketers - easy to use - great customer support.
If you want to do serious demand generation marketing and want to have a platform that is very sophisticated but easy to use then eTrigue is definitely a platform you want to consider.

eTrigue Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated