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What is eTrigue?

eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.

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Recent Reviews

TrustRadius Insights

eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With …
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Well Thought out - Get this!

8 out of 10
May 26, 2015
One of the best features is the response campaign that we use after a form is filled out on our site. The right sales rep is notified when …
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9 out of 10
April 27, 2015
The business problem is getting better information about who is using our website and who might be a potential sale. We use eTrigue to …
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Simple yet Powerful

9 out of 10
April 24, 2015
We selected eTrigue to replace multiple automation tools and manual processes. It was primarily used by sales and marketing. It made the …
Continue reading
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Popular Features

View all 26 features
  • Dashboards (16)
  • WYSIWYG email editor (15)
  • Standard reports (16)
  • Email deliverability reporting (32)

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View all pricing

eTrigue DemandCenter pricing begins at:



Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $600 per month
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Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Avg 7.6

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

Avg 7.6
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Product Details

What is eTrigue?

eTrigue Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Automated Email Responses
  • Supported: Triggered Email
  • Supported: Scheduled Emails
  • Supported: Deliverability Scoring
  • Supported: Delivery Tracking
  • Supported: Drip Email Marketing
  • Supported: WYSIWYG Landing Page Editor
  • Supported: Forms
  • Supported: Mobile Optimized
  • Supported: Dynamic Delivery
  • Supported: Marketing Lead Database
  • Supported: Lead Segmentation
  • Supported: Lead Nurturing/Multi-touch Campaigns
  • Supported: Online Behavior Tracking
  • Supported: Multi-Channel Tracking (Web/Mobile)
  • Supported: CRM Integration (Data Sync)
  • Supported: Lead Lifecycle Workflows
  • Supported: Sales Intelligence
  • Supported: Sales Campaigns
  • Supported: Custom Fields
  • Supported: Social Analytics
  • Supported: API / Integrations
  • Supported: Customization
  • Supported: Data Import & Export
  • Supported: Sandbox / Test Environment
  • Supported: User Roles and Permissions
  • Supported: Litmus Email Testing Integration

eTrigue Screenshots

Screenshot of Drag and drop campaign builder includes the statistics from each stepScreenshot of Prospect profiles show individual prospect detail, including activity, demographics and engagementScreenshot of Dashboards quickly show the results of marketing effortsScreenshot of Dashboards and reports quickly show the results of marketing effortsScreenshot of Highly configurable real-time lead alerts notify sales (or others) when prospects are taking specific actionsScreenshot of The home page quickly shows results that are configurable to each user.

eTrigue Videos

Quick Introduction

Watch Testimonial

eTrigue Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, Europe, Asia

Frequently Asked Questions

eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.

eTrigue starts at $600.

Reviewers rate Integration with highest, with a score of 9.

The most common users of eTrigue are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-24 of 24)
Companies can't remove reviews or game the system. Here's why
Score 6 out of 10
Vetted Review
Verified User
eTrigue was a smaller outfit that we came across that was lot less expensive than other big name systems like HubSpot, but offered more bang for our marketing buck. The system is very intuitive and has a pretty short learning curve. They provide a great on-boarding experience and have representatives readily available to help you get the most out of their system. We used eTrigue for marketing automation, email marketing campaigns, and lead generation. Some features we were unable to do with their system were things like being able to customize a URL for landing pages in the way we wanted to for better SEO. Other than that they have a pretty solid system. Would recommend looking into as a possible vendor if you are looking into various marketing automation and email systems.
  • Great on-boarding process for new clients
  • Learning curve for their system is pretty short and intuitive. They provide quite a bit of training and resources.
  • They provide good technical support and are very quick to respond.
  • I wish they could be able to customize URLs for landing pages for better SEO and branding.
  • Better SEO functionality and ability to customize those options on landing pages would be nice.
  • More useful and better detailed analytics would be nice.
For smaller businesses just starting out with marketing automation, eTrigue would be a good fit. It is also helpful if you have someone in-house that knows about creating landing pages, email marketing fundamentals, and good understanding of search engine optimization and search engine marketing principles. Make sure you use their support and training resources.
Jeff Elias | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Toltec Global Services entire foundation is Marketing Automation. That's what we do for a living. We design, build and execute some of the most sophisticated MA Campaigns in the business for our clients. The entire organization uses DemandCenter. DemandCenter is used to solve Marketing Automation challenges. We don't use any other platform.
  • The ability to change assets, campaigns and campaign design at any point in the campaign.
  • Setting up complex dynamic progressive forms and forms in general.
  • Its editors for LP's and email. They are full featured and actually work well without HTML programming. Although you can go into HTML as well and make changes if you like. Flexible for the novice and the expert user.
  • Ability to move between campaigns and programs is simple.
  • We have specific requirements that most users will never have. When I say that I mean less than 1% of the market has the needs that our company needs. These would be related to reporting ad hoc and being able to set up reporting comparisons between campaigns and even different campaigns in different instances of DemandCenter.
  • I'd like a multi-screen editor so that I can be doing 2, 3, 4 things in 2, 3, 4 different instances at once. Yet again our needs are unique.
  • The reporting is OK, but could be improved. Specific improvements would be in the area of being able to easily create my own ad hoc reports. While DC allows for ad hoc reporting, a really cool report writer would be helpful.
Don't try B2C campaigns. It isn't designed for that and specifically the reporting wouldn't make a lot of sense.
Andréa Skov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As a marketing and business consultant it is my responsibility to work with companies to realize optimal operational and ROI benefit from their marketing and sales (CRM, SFA, etc.) system selections. Frequently, the client's primary objective is to implement and ramp lead generation to drive revenue growth. I have worked with a variety of the CRM systems in the market and, over the years, I have honed my list of "must haves" for any system I recommend to a client.

For CRM systems, there are 5 key "must haves" for cost-effective lead generation.
  • Fast and well supported implementation and training. Time to effective operation, 2 weeks maximum.
  • Excellent customer service and responsiveness to client requests. The eTrigue support staff are knowledgeable and available to assure client success.
  • Intuitive operation. eTrigue Demand Center is a robust product spawned from detailed marketing requirements and field tested for many years across companies of all sizes.
  • Robust feature set. Demand Center was not conceived in a developers head but rather it has evolved by market use and demand; thus it fits the real-life needs of the marketing department objectives.
  • Annual return-on-investment within the initial 90 days of operation. Investment small or large in marketing systems must clearly demonstrate a near term ROI. My measure is annual cost must be realized with the first 90 days of operation. Demand Center delivers this ROI.
  • At this point in the Demand Center life cycle, the product delivers the features and functionality to effectively and painlessly do outbound marketing.
Please see the "must have" list for key criteria in selecting a CRM system.

Many of the CRM systems meet some of these "must have" criteria. However, among the products in the market today, my experience is that eTrigue Demand Center and, just as importantly, the employees behind the eTrigue product, consistently outperform the competition on every item of the CRM "must have" list.

eTrigue Demand Center is suitable for a wide range of companies because it is available in a variety of versions that are suitable for small business through enterprise business needs.
Ken Worthen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I'm a sales rep for a family of print companies and was looking for an easy to use tool to help build and nurture my prospect list. We don't have internal marketing and IT resources so it had to be a tool that I could set up and run myself - eTrigue DemandCenter fit the bill.
  • The set up was easy, what support I've needed was most responsive.
  • The template library made it easy for me to ramp up quickly.
  • Email/campaign set up is easy- drag and drop.
  • eTrigue Demand Center offers a lot of online resources on how to work in the platform, some on marketing best practices. As a sales person I'd like to see more marketing best practices.
If you're lacking resources; need something affordable and easy to implement and use, this is great solution. When I was evaluating other solutions I considered how much of what they were selling I was never going to use and the amount of time I would need for IT support.
Jeff Meyer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
eTrigue has been great for us. We use eTrigue's Demand Center for helping to see where prospects come from and then identify them. Since it is marketing automation, we can also trigger outbound messages in response to activity on our site. Using eTrigue we are able to respond quickly and connect with both current and potential customers.
  • Real time alerts when customers and/or prospects land on our web site.
  • Ease of use, the dashboard is clear and intuitive.
  • We can trigger outbound messages in response to activity on our site.
  • New users pick it up quickly. Must easier than Act-On which we used in the past.
  • There are a lot of reports and lead alerts available. I am not sure if I really need all of them. It helps to filter out to keep only the most important alerts.
Figure out what you want to happen when you collect data, such as sending an alert- or having a message go out from sales. Map it out before putting too much in place.
Score 8 out of 10
Vetted Review
Verified User
One of the best features is the response campaign that we use after a form is filled out on our site. The right sales rep is notified when it's a request for a demo or a quote, and they get the history along with all of the person's information. If they visit again, the sales rep is notified again of the visit. The customer is also sent a series of messages directly from the sales rep.
  • The lead alerts are outstanding.
  • The first page of the application has charts of what's occurring in our system, and we can click on them to get lists of the actual web visitors.
  • It takes us time to set up an email campaign because you have to choose from many options.
This is the first time we've used marketing automation so we had to learn everything from scratch. I highly recommend it! eTrigue is much easier than CRM but still requires a bit of effort. We were able to begin monitoring our visitors right away, and started email campaigns after a couple of weeks.
Beryl Israel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
3marketeers is a full service, global advertising agency that provides a wide range of services including lead generation/marketing automation support services. We use eTrigue DemandCenter to support our own internal lead generation efforts, as well as many of our clients' lead generation programs. Our internal and client marketing automation programs include a wide range of outreach including ongoing nurturing, webinars, live/onsite regional events and surveys. We needed a platform that could be easily implemented by our clients and that could support this wide range of activities, on a global basis.
  • eTrigue DemandCenter is easy to implement and the CRM integration is also quite straightforward. This is key for our clients that don't want to rely on their IT team for support.
  • eTrigue DemandCenter email/campaign set up rocks. It's drag and drop, you can pause a campaign in process, make changes, and then restart without interrupting the campaign flow, without having to start over. LOVE this!
  • Anonymous tracking is pretty cool as once a unknown visitor registers (becomes cookied) eTrigue DemandCenter maps back the anonymous tracking to the now known visitor in one record so you can see what the prospect viewed prior to be being "known".
  • For 3marketeers and our clients' alike we have had some functionality wants/needs over the last few years-- we have found the eTrigue DemandCenter team to be most responsive with the review and response to these various requests.
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
April 28, 2015

Service Provider

Mike Wiechmann | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
eTrigue DemandCenter is used primarily to keep track of prospect activity and to find qualified leads for sales.
  • Putting prospects in the system from spreadsheets is easy. Contacts can also be automatically brought into eTrigue from your CRM. (If you have Salesforce.)
  • Campaign reports show the actual numbers of prospects at each step of the campaign. The detail behind the number is available just by clicking on it.
  • I’d like to see a tool to clone a page design or an email design. The landing pages that were provided didn’t have the look we use for our site so we had to build our own templates.
  • I would like to see a few additional pre-made reports in the dashboard.
April 27, 2015


Score 9 out of 10
Vetted Review
Verified User
The business problem is getting better information about who is using our website and who might be a potential sale. We use eTrigue to find out information from forms or when our contacts answer one of our email campaigns. Sales use the lead alerts to see who visited the site from their own prospect list.
  • The lead alerts are great – they are all setup when you turn on the product. All you have to do is assign a few rules and assign users.
  • The dashboards are well done and you can get to the full lists of prospects right from the reports.
  • The campaign builder is easy and graphical – Icons that represent the action you want in a campaign are dragged on-screen to build a campaign - like send email, wait, go to, alert etc. and you set the conditions right inside each step.
  • We would like to see more detail in the overall campaign statistics for time-related events.
Marketing automation was a lot to learn initially, but we got many great features working quickly, like web tracking and forms right away and were able to send email follow-up and drip campaigns in the first couple of weeks. The lead alerts work right away as well and are a really useful feature.
Score 10 out of 10
Vetted Review
Verified User
It was used for marketing campaigns within a department. The program solved for time management issues, easy access to support or even management of the campaigns, ability make adjustments as needed to ongoing campaigns. It also allowed for new ways of upleveling current lead gen programs.
  • Reduced the hassle of managing a multi-level marketing campaign
  • Easy to use and get a hold of someone for assistance
  • Easy to get a campaign up and running in four days
  • It offers a lot of the functions needed but will like to see continuous innovation to keep campaigns relevant
  • Would be helpful to have more engagement after the campaign to provide feedback and know that they are able to support even more in the future
If you want to keep things simple on your end and to run a successful sophisticated campaign then this program is a great option. They were very helpful with getting it up and running quickly and supportive during a campaign. I would definitely ask of all vendors they are evaluating to see how they plan to solve for staying innovated and offering new features. There should be a constant feedback loop so you know they are continuing to improve the tool and you know that your campaigns will be successful.
Score 10 out of 10
Vetted Review
Verified User
After exploring different options for marketing automation solutions, eTrigue DemandCenter became my go-to for running large email campaigns. Several of the campaigns required intricate logic steps/rules to ensure all of the prospects were being funneled properly in order to receive the appropriate messaging based on their actions. When setting-up these campaigns, the eTrigue support staff was top-notch anytime I reached out to them. They were really responsive, communicative, knowledgeable and friendly. As a result of their help, I was able to execute my campaigns smoothly and achieve great results. I highly recommend eTrigue DemandCenter.
  • eTrigue DemandCenter is easier to use than most other marketing automation tools I've used in the past.
  • The support team is great. Anytime I contacted them, they were extremely helpful, responsive and enjoyable to work with.
  • It's packed with features. It seems like anytime you use it, you are always finding something new to leverage.
  • There are so many features, it can take some extra time to learn if you are setting-up some more involved drip campaigns.
I used it specifically for B2B campaigns. I can say that it is extremely well-suited for B2B. In addition to the great support and ease of use, all the sales teams loved the real time alerts/reporting they were receiving.
Frank Jamieson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use eTrigue DemandCenter to promote webinars for Sales Leads Management Association - we also provide email data to users of eTrigue DemandCenter so we have perhaps a broader perspective than a single user
  • Strength - developed by demand generation experts so it has real world features and functionality that demand generation marketers need
  • Strength - easier to use and to make changes than larger systems such as Marketo and Eloqua - does not require fully dedicated administrators
  • Strength - support at eTrigue is excellent
  • Strength - eTrigue is built for prospecting and it efficiently manages bounce issues associated with prospect email records
  • We have not experienced limitations - our needs are relatively simple - the benefit of eTrigue is that we can grow with the system
If you want to do serious demand generation marketing and want to have a platform that is very sophisticated but easy to use then eTrigue is definitely a platform you want to consider.
Gregory Ness | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I used eTrigue at 3 different companies since 2005. At each one it became the anchor between our raw leads and our inside sales teams. It was used within marketing AND inside sales because it was very intuitive and powerful.
  • Management is intuitive: far more intuitive than Marketo, Eloqua and other marketing automation platforms.
  • Learning curve is minimal. Hours versus days and weeks required with other platforms.
  • Tracking, scoring, alerts are as close to real-time as I've experienced in any platform.
  • The support is top tier. You likely won't need it... but the eTrigue team responds quickly. This compares to days or weeks with other platforms.
  • Once you are using eTrigue... there are limited "Oh... if you need that it's extra" up-sell pitches common with SaaS. The initial package delivers without need for add-ons.
  • Would like support/integration with gmail.. our current email system and our other sales enablement tools linked to gmail. We would be back.
I recommend them pretty much 100% of the time to my friends/peers.
April 24, 2015

Simple yet Powerful

Pendy Pendyala | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We selected eTrigue to replace multiple automation tools and manual processes. It was primarily used by sales and marketing. It made the lead management process very streamlined resulting in more effective use of the leads that were being generated and with a faster turn around time. Better ROI.
  • Very intuitive to use
  • Fast to implement
  • Great customer support
  • More than met our requirements. Do not know of any shortcomings if we were to scale more than 10X.
Good fit for SMB organizations.
James Cooper | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
eTrigue is helping us to keep a view on website visitors, companies interested in us, partners, competitors and prospects.
  • The reports are concise and easy to use
  • eTrigue is a discrete and easy to use tool
  • The functionality is very rich and offers detailed insights
  • Sometimes the interface between the email and the online portal is not idea
  • A direct 'click' link to companies in the email reports would be helpful
The tool is flexible and can be helpful either on a very basic level, or for a fully integrated approach - on that basis it is an ideal solution for most businesses.
Paul Normandin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
eTrigue helps us build landing pages, send email campaigns, build nurturing campaigns and score leads for our dealership. It helps to generate marketing and sales leads.
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
  • We wanted advanced reports, which have now been added in the last release.
  • Very complete, no complaints
eTrigue is well suited for people without time for extensive training, who need to get results quickly.
Score 10 out of 10
Vetted Review
Verified User
We rely on eTrigue for all marketing automation across our company. Tracking prospect activity, landing pages, forms, lead scoring, email templates, lead alerts to sales team, both for known and anonymous visitors. We use eTrigue to track our webinars, nurturing content, and inquiries, and send alerts to individuals in our sales team. We are able to then sync with professional version, without needing the API from We run about two campaigns per month, and have six active nurturing campaigns based on prospect activity. All of this is handled by one person for campaign setup, reporting, email and landing pages. For copy, another team member is able to easily edit templates we created, then test proofs with the rest of our group.
  • Very easy campaign setup, changes and updates - literally drag and drop and go.
  • Instant statistics to see how our campaign is performing, then compare with other campaigns on the same screen saves tons of time
  • Interns are able to build and run campaigns within a couple hours.
  • The real time lead alerts are awesome. Our sales guys love em.
  • Anonymous tracking is very accurate, and transfers activities to known visitors when they are identified.
  • Real time tracking and linking in to Saleforce took only 10 minutes to configure.
  • The new advanced reporting that was just released solved any complaints we had.
eTrigue is perfect for anyone who can drag and drop to build a campaign. Our interns build nurturing flows on their first day at our company. I recommend eTrigue Demand Center to anyone who needs to be able to launch simple or complex campaigns quickly and doesn't want to waste weeks or months sitting in training. With other programs we had to complete all of our assets before we could start our program. eTrigue lets us build our campaign and start with only a single asset, then add other emails, landing pages and asset steps as we complete them. It automatically knows when we have completed them. eTrigue is easy to use, and especially easy to change your campaign mid stream.
January 22, 2015

Etrigue Demand Center

Score 1 out of 10
Vetted Review
Verified User
Our company uses eTrigue to do mass marketing to our large database. We hoped that marketing automation would help save our sales team time and draw in prospective clients.
  • Awesome Customer Service
  • Fast and efficient ticket support system
  • The features are not very user friendly to someone learning/using marketing automation for the first time
  • Many issues with our integration with Salesforce: By that I mean that we had several hundred contracts that are "MIA" and neither salesforce or eTrigue could resolve the issue.
  • Doesn't have the bells and whistles that some programs offer (like being able to track social media visitors well).
  • Doesn't even give our clients the option to share emails or news with people that they think would be interested. If a client forwards the email to 10 people and one person opts out, it opts out the entire chain of emails. For us this is a HUGE issue, since many of our clients are referral based. There are no options around this issue.
  • The contract auto renews. You must give 30 days notice to cancel contract.
I wouldn't recommend this company due to many issues that we had, that shouldn't have occurred. Some issues were our fault and some were due to the system itself. This is not a system that is good for a company that had limited knowledge going in to marketing automation, training is mediocre at best. 4 hours to learn this entire system what definitely not enough time. It is far too intricate.
Jareb Coupe | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Initially, eTrigue was chosen amongst other marketing automation tools (circa 2010) to fill the roll of automating several long-term drip nurturing campaigns related to trial-version requests of our software. But it has become much more. Dubbed both a marketing tool AND a sales tool - it took a while for our sales guys to warm up to the features, but now all of Marketing, Business Development, Sales, and the executive management use eTrigue's DemandCenter in some fashion. It addresses many issues, but to choose just one for each department: Sales - many of our customers & prospects work in the field for some of the day, it's handy for the sales person to know (in real-time) when that person is back at their desk and browsing our websites or opening our emails. Bus. Dev. - it's a great tool for tracking the activity/participation of our partners & dealers. Mgmt - we pull information from DC fairly often that helps us make decisions. Marketing - obviously, the automating of messages. But it's more than that; it's allowed us to expand our email marketing efforts 3-5x with the same man-hours.
  • Powerusers will love DemandCenter. Though the UI doesn't babysit you through the process like some of the newer MA tools out there, DemandCenter doesn't limit you in any way. If you can conceive of it, you will be able to set it up in the campaign editor.
  • eTrigue keeps up with the best, so there's no point in talking about "Landing Pages", "Email Templates", "Web Forms", "Alerts", "Campaign Logic", "Scoring", etc. But what I can say is that I haven't hit a limitation on these points that required additional fees, account upgrades, or 3rd-party software. You need to watch out for this with other solutions (e.g., number of accounts, or too few trackable sites, total number of emails deployed, etc.).
  • As someone who is keen on data hygiene, I regularly add/append/update/augment our prospect database. I've conducted nearly 300 data import routines, and I have to say I really appreciate the simple and quick import/export process. It makes me feel as though I have complete visibility in my database at all times. The importing process allows one to map columns to data fields, merging your imported prospects with your existing - giving you the option to append missing data points. As awesome as the web forms are (for data submission), you will ALWAYS get data from 3rd-party sources that need to be processed along-side everything else. DemandCenter makes this relatively simple.
  • I wouldn't be able to speak to this regarding the other MA solutions, but eTrigue has been very responsive to user feedback; nearly all of my suggestions to the development team have been implemented. Also, I'm astonished as to the responsiveness of their support staff. I'm not reluctant to ask stupid questions - so I do. Often. And they always answer me back. And almost always same-day. Some MA tools try to foist "support" onto their community of users. DemandCenter has a "Support" button in the top-right corner of every page, allowing you to send a message to eTrigue in just two clicks. And I nearly always get the same people responding from answer to answer.
  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
I would not recommend DemandCenter for anyone who doesn't know what they're doing or what they want. That sounds like a no-brainer, but it seems like a huge number of organizations want something to fill that "Marketing Automation" gap, not having the marketing infrastructure in place to support it. That is, a technically savvy person to design complex campaign logic and manage data, good web people for designing landing pages and emails, and content writers & managers & marketing specialists for everything else. Investing in a marketing automation tool does not mean you can exclude these resources - it simply means you can DO MORE with those resources. If you don't know what you want, and want to be babysat through the whole process but don't mind the limitations, you can always go with the MA tool that rhymes with "BubSpot".
Carolyn Wellsfry Cheng | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It’s in use across the organization. We communicate to a wide audience, and also conduct educational events. We use DemandCenter to handle the communication and give us confirmation of what efforts are working and not working. Following up to audiences, as well as dissemination of information for more personal follow up is made really simple with automated alerts.
  • Building assets like landing pages and emails are straightforward.
  • The on-screen layout is simple and intuitive.
  • Campaigns are built on screen by dragging actions together. We can start and stop campaigns at any time in order to make changes – and then restart the campaign without losing any work.
  • eTrigue has very good support that addresses our needs.
  • Features are easy to use, but campaign options are sometimes too many. Many of the improvements we’ve asked for have been incorporated into the product, such as better grids for the listings and menu drop-downs.
  • It would be nice to have more A/B testing capabilities
Very well suited to small demand generation organizations, and Small or Mid-sized business. This is a great pocket knife, it gets the job done exceptionally well without a lot of headache. I don't think it is as well suited to large enterprise infrastructures who are sending out thousands of emails a week.
Terri Melle-Johnson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use eTrigue through out our Global Marketing Team. Before implementing eTrigue out lead quality and lead management was random. It serves so many benefits across marketing, pr, and sales.
  • Fantastic customer support - day or night. No matter the issue or question the customer service team is ready to help. You actually can talk to a human.
  • Simplified "on demand" training sessions. Available 24/7.
  • Great template library.
  • Fast user setup and role management.
  • Features are easy to use.
We are very happy with our selection of eTrigue. After reviewing and demoing the top 6 marketing automation providers, eTrigue was the ideal fit. Our Sales Manager, Pierre Moynier really went above the level of service to help me get our leadership on board. Our Account Manager, Dan Ngygen is fantastic and stays in touch to make sure our Team is happy. Our Tech Support, Charles Hilliker is experienced and helps 24/7 - and is not to techie in his dialogue. The continued support is above our expectations.
Hanna Hubbs | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We use eTrigue for all our marketing e-mail efforts. The templates are easy to use/build/manipulate making e-mail blasts an easy & quick process for our marketing team. We have started using eTrigue for prospect counting and reaching them effectively while we integrate from salesforce to dynamics CRM.
  • The templates for e-mails are the greatest part. They are easy to build and change
  • The tracking of opens, bounces, clicks and scroll throws takes less than 10 seconds to find, record & move on which is a great time savor!
  • If I had to pick an issue, I would say that its difficulty for searching, adding a filter is the only way we can make it work
  • It doesn't integrate well with CRM!
We are pleased with eTrigue, no big complaints other than it does not integrate well with Dynamics CRM!
Megan Prosser | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It's our company's marketing automation tool and prospect database. We sent 1 - 2 email campaigns from eTrigue each week, building and tagging lists from our prospect database.
  • Easy to use - intuitive GUI
  • Used to use Eloqua before switching to eTrigue. In comparison, eTrigue is simpler and faster
  • Easy to teach other employees how to use
  • I wish the custom reporting tool was more intuitive
We're a medium sized company (6,000 employees and a prospect database of over 150K) but I can see eTrigue being a value add for any size company. It's a great way to manage disparate lists and to stay in touch with prospects and customers.
November 18, 2013

eTrigue rEview

Score 5 out of 10
Vetted Review
Verified User
  • Creating campaigns is very intuitive.
  • List management is easy.
  • the metrics are good and easy to find/customize.
  • Their customer support is amazing.
  • Lead generation campaigns are not that intuitive...our team had to be re-trained on them and I'm sure even now any of could do it.
  • Importing lists is pretty painful in the upfront onboarding process. There should be a way to not have to go through all contacts and remove extra spaces.
I would ask them how many people across varying levels of the organization would be using it. It's fine for our marketing department to use, but I think it would be hard to get some of our senior executives on board with it. Some times there are too many steps to get to information that seems like it should be easier to access (like contacts).
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