Overview
What is eTrigue?
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
Good Marketing Automation System for Small Businesses
We are an Industrial Grade User of Marketing Automation - Read this one first
eTrigue Demand Center is a Excellent Marketing Automation Solution
eTrigue DemandCenter- It's eASY!
eTrigue has been great for us - we launched our first campaign in 5 days
Well Thought out - Get this!
eTrigue DemandCenter Delivers for Sales & Marketing
Service Provider
Insurance
Very helpful in getting a campaign up and running in little time
eTrigue DemandCenter: Easy to use, packed with features and an amazing support team!
eTrigue DemandCenter is built by and for demand generation marketers - it has very sophistocated features and it is easy to use
eTrigue is a Powerhouse for Lean, Mean Marketing Machines
Simple yet Powerful
PR agency review of eTrigue
Popular Features
- Dashboards (16)7.070%
- WYSIWYG email editor (15)7.070%
- Standard reports (16)6.060%
- Email deliverability reporting (32)4.040%
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Pricing
eTrigue DemandCenter pricing begins at:
$600
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Starting price (does not include set up fee)
- $600 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7WYSIWYG email editor(15) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6Dynamic content(13) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.6Ability to test dynamic content(12) Ratings
Users can test dynamic content prior to launching a campaign.
- 7Landing pages(15) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 6A/B testing(10) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 5Mobile optimization(11) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 4Email deliverability reporting(32) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6List management(15) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 7Triggered drip sequences(4) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6Lead nurturing(15) Ratings
Users can set up drip email campaigns based on time intervals or actions taken by prospects, in order to automate the lead nurturing process.
- 7Lead scoring and grading(12) Ratings
Users can set up the software to automatically rate leads based on buying signals, such as form submissions or page views, and automatically qualify leads based on demographic factors.
- 6Data quality management(14) Ratings
The software helps maintain and organize data around each lead and avoid data problems such as duplicate contacts or non-standard formats.
- 6Automated sales alerts and tasks(14) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 8.6Calendaring(11) Ratings
The software helps users maintain a calendar of all marketing activities.
- 5Event/webinar marketing(14) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 5Social sharing and campaigns(11) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 8.3Social profile integration(8) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7Dashboards(16) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 6Standard reports(16) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(13) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 6API(11) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 6Role-based workflow & approvals(12) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 6Customizability(14) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9Integration with Salesforce.com(11) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 1Integration with Microsoft Dynamics CRM(6) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 1Integration with SugarCRM(6) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is eTrigue?
eTrigue Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Automated Email Responses
- Supported: Triggered Email
- Supported: Scheduled Emails
- Supported: Deliverability Scoring
- Supported: Delivery Tracking
- Supported: Drip Email Marketing
- Supported: WYSIWYG Landing Page Editor
- Supported: Forms
- Supported: Mobile Optimized
- Supported: Dynamic Delivery
- Supported: Marketing Lead Database
- Supported: Lead Segmentation
- Supported: Lead Nurturing/Multi-touch Campaigns
- Supported: Online Behavior Tracking
- Supported: Multi-Channel Tracking (Web/Mobile)
- Supported: CRM Integration (Data Sync)
- Supported: Lead Lifecycle Workflows
- Supported: Sales Intelligence
- Supported: Sales Campaigns
- Supported: Custom Fields
- Supported: Social Analytics
- Supported: API / Integrations
- Supported: Customization
- Supported: Data Import & Export
- Supported: Sandbox / Test Environment
- Supported: User Roles and Permissions
- Supported: Litmus Email Testing Integration
eTrigue Screenshots
eTrigue Videos
Watch Testimonial
eTrigue Integrations
eTrigue Competitors
eTrigue Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Americas, Europe, Asia |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(25)Attribute Ratings
Reviews
(1-24 of 24)Good Marketing Automation System for Small Businesses
- Great on-boarding process for new clients
- Learning curve for their system is pretty short and intuitive. They provide quite a bit of training and resources.
- They provide good technical support and are very quick to respond.
- I wish they could be able to customize URLs for landing pages for better SEO and branding.
- Better SEO functionality and ability to customize those options on landing pages would be nice.
- More useful and better detailed analytics would be nice.
- The ability to change assets, campaigns and campaign design at any point in the campaign.
- Setting up complex dynamic progressive forms and forms in general.
- Its editors for LP's and email. They are full featured and actually work well without HTML programming. Although you can go into HTML as well and make changes if you like. Flexible for the novice and the expert user.
- Ability to move between campaigns and programs is simple.
- We have specific requirements that most users will never have. When I say that I mean less than 1% of the market has the needs that our company needs. These would be related to reporting ad hoc and being able to set up reporting comparisons between campaigns and even different campaigns in different instances of DemandCenter.
- I'd like a multi-screen editor so that I can be doing 2, 3, 4 things in 2, 3, 4 different instances at once. Yet again our needs are unique.
- The reporting is OK, but could be improved. Specific improvements would be in the area of being able to easily create my own ad hoc reports. While DC allows for ad hoc reporting, a really cool report writer would be helpful.
eTrigue Demand Center is a Excellent Marketing Automation Solution
For CRM systems, there are 5 key "must haves" for cost-effective lead generation.
- Fast and well supported implementation and training. Time to effective operation, 2 weeks maximum.
- Excellent customer service and responsiveness to client requests. The eTrigue support staff are knowledgeable and available to assure client success.
- Intuitive operation. eTrigue Demand Center is a robust product spawned from detailed marketing requirements and field tested for many years across companies of all sizes.
- Robust feature set. Demand Center was not conceived in a developers head but rather it has evolved by market use and demand; thus it fits the real-life needs of the marketing department objectives.
- Annual return-on-investment within the initial 90 days of operation. Investment small or large in marketing systems must clearly demonstrate a near term ROI. My measure is annual cost must be realized with the first 90 days of operation. Demand Center delivers this ROI.
- At this point in the Demand Center life cycle, the product delivers the features and functionality to effectively and painlessly do outbound marketing.
Many of the CRM systems meet some of these "must have" criteria. However, among the products in the market today, my experience is that eTrigue Demand Center and, just as importantly, the employees behind the eTrigue product, consistently outperform the competition on every item of the CRM "must have" list.
eTrigue Demand Center is suitable for a wide range of companies because it is available in a variety of versions that are suitable for small business through enterprise business needs.
eTrigue DemandCenter- It's eASY!
- The set up was easy, what support I've needed was most responsive.
- The template library made it easy for me to ramp up quickly.
- Email/campaign set up is easy- drag and drop.
- eTrigue Demand Center offers a lot of online resources on how to work in the platform, some on marketing best practices. As a sales person I'd like to see more marketing best practices.
- Real time alerts when customers and/or prospects land on our web site.
- Ease of use, the dashboard is clear and intuitive.
- We can trigger outbound messages in response to activity on our site.
- New users pick it up quickly. Must easier than Act-On which we used in the past.
- There are a lot of reports and lead alerts available. I am not sure if I really need all of them. It helps to filter out to keep only the most important alerts.
Well Thought out - Get this!
- The lead alerts are outstanding.
- The first page of the application has charts of what's occurring in our system, and we can click on them to get lists of the actual web visitors.
- It takes us time to set up an email campaign because you have to choose from many options.
- eTrigue DemandCenter is easy to implement and the CRM integration is also quite straightforward. This is key for our clients that don't want to rely on their IT team for support.
- eTrigue DemandCenter email/campaign set up rocks. It's drag and drop, you can pause a campaign in process, make changes, and then restart without interrupting the campaign flow, without having to start over. LOVE this!
- Anonymous tracking is pretty cool as once a unknown visitor registers (becomes cookied) eTrigue DemandCenter maps back the anonymous tracking to the now known visitor in one record so you can see what the prospect viewed prior to be being "known".
- For 3marketeers and our clients' alike we have had some functionality wants/needs over the last few years-- we have found the eTrigue DemandCenter team to be most responsive with the review and response to these various requests.
Service Provider
- Putting prospects in the system from spreadsheets is easy. Contacts can also be automatically brought into eTrigue from your CRM. (If you have Salesforce.)
- Campaign reports show the actual numbers of prospects at each step of the campaign. The detail behind the number is available just by clicking on it.
- I’d like to see a tool to clone a page design or an email design. The landing pages that were provided didn’t have the look we use for our site so we had to build our own templates.
- I would like to see a few additional pre-made reports in the dashboard.
Insurance
- The lead alerts are great – they are all setup when you turn on the product. All you have to do is assign a few rules and assign users.
- The dashboards are well done and you can get to the full lists of prospects right from the reports.
- The campaign builder is easy and graphical – Icons that represent the action you want in a campaign are dragged on-screen to build a campaign - like send email, wait, go to, alert etc. and you set the conditions right inside each step.
- We would like to see more detail in the overall campaign statistics for time-related events.
- Reduced the hassle of managing a multi-level marketing campaign
- Easy to use and get a hold of someone for assistance
- Easy to get a campaign up and running in four days
- It offers a lot of the functions needed but will like to see continuous innovation to keep campaigns relevant
- Would be helpful to have more engagement after the campaign to provide feedback and know that they are able to support even more in the future
- eTrigue DemandCenter is easier to use than most other marketing automation tools I've used in the past.
- The support team is great. Anytime I contacted them, they were extremely helpful, responsive and enjoyable to work with.
- It's packed with features. It seems like anytime you use it, you are always finding something new to leverage.
- There are so many features, it can take some extra time to learn if you are setting-up some more involved drip campaigns.
- Strength - developed by demand generation experts so it has real world features and functionality that demand generation marketers need
- Strength - easier to use and to make changes than larger systems such as Marketo and Eloqua - does not require fully dedicated administrators
- Strength - support at eTrigue is excellent
- Strength - eTrigue is built for prospecting and it efficiently manages bounce issues associated with prospect email records
- We have not experienced limitations - our needs are relatively simple - the benefit of eTrigue is that we can grow with the system
- Management is intuitive: far more intuitive than Marketo, Eloqua and other marketing automation platforms.
- Learning curve is minimal. Hours versus days and weeks required with other platforms.
- Tracking, scoring, alerts are as close to real-time as I've experienced in any platform.
- The support is top tier. You likely won't need it... but the eTrigue team responds quickly. This compares to days or weeks with other platforms.
- Once you are using eTrigue... there are limited "Oh... if you need that it's extra" up-sell pitches common with SaaS. The initial package delivers without need for add-ons.
- Would like support/integration with gmail.. our current email system and our other sales enablement tools linked to gmail. We would be back.
Simple yet Powerful
- Very intuitive to use
- Fast to implement
- Great customer support
- More than met our requirements. Do not know of any shortcomings if we were to scale more than 10X.
PR agency review of eTrigue
- The reports are concise and easy to use
- eTrigue is a discrete and easy to use tool
- The functionality is very rich and offers detailed insights
- Sometimes the interface between the email and the online portal is not idea
- A direct 'click' link to companies in the email reports would be helpful
eTrigue - Perfect choice for BOTH new users and experienced marketers who want immediate RESULTS!
- Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
- Free phone support.
- I can always get someone to help me and they actually return calls quicker than most all companies.
- We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
- Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
- We wanted advanced reports, which have now been added in the last release.
- Very complete, no complaints
Easiest to use, and BEST SUPPORT EVER!!
- Very easy campaign setup, changes and updates - literally drag and drop and go.
- Instant statistics to see how our campaign is performing, then compare with other campaigns on the same screen saves tons of time
- Interns are able to build and run campaigns within a couple hours.
- The real time lead alerts are awesome. Our sales guys love em.
- Anonymous tracking is very accurate, and transfers activities to known visitors when they are identified.
- Real time tracking and linking in to Saleforce took only 10 minutes to configure.
- The new advanced reporting that was just released solved any complaints we had.
Etrigue Demand Center
- Awesome Customer Service
- Fast and efficient ticket support system
- The features are not very user friendly to someone learning/using marketing automation for the first time
- Many issues with our integration with Salesforce: By that I mean that we had several hundred contracts that are "MIA" and neither salesforce or eTrigue could resolve the issue.
- Doesn't have the bells and whistles that some programs offer (like being able to track social media visitors well).
- Doesn't even give our clients the option to share emails or news with people that they think would be interested. If a client forwards the email to 10 people and one person opts out, it opts out the entire chain of emails. For us this is a HUGE issue, since many of our clients are referral based. There are no options around this issue.
- The contract auto renews. You must give 30 days notice to cancel contract.
Four Years In, I Still Like DemandCenter. Here's Why:
- Powerusers will love DemandCenter. Though the UI doesn't babysit you through the process like some of the newer MA tools out there, DemandCenter doesn't limit you in any way. If you can conceive of it, you will be able to set it up in the campaign editor.
- eTrigue keeps up with the best, so there's no point in talking about "Landing Pages", "Email Templates", "Web Forms", "Alerts", "Campaign Logic", "Scoring", etc. But what I can say is that I haven't hit a limitation on these points that required additional fees, account upgrades, or 3rd-party software. You need to watch out for this with other solutions (e.g., number of accounts, or too few trackable sites, total number of emails deployed, etc.).
- As someone who is keen on data hygiene, I regularly add/append/update/augment our prospect database. I've conducted nearly 300 data import routines, and I have to say I really appreciate the simple and quick import/export process. It makes me feel as though I have complete visibility in my database at all times. The importing process allows one to map columns to data fields, merging your imported prospects with your existing - giving you the option to append missing data points. As awesome as the web forms are (for data submission), you will ALWAYS get data from 3rd-party sources that need to be processed along-side everything else. DemandCenter makes this relatively simple.
- I wouldn't be able to speak to this regarding the other MA solutions, but eTrigue has been very responsive to user feedback; nearly all of my suggestions to the development team have been implemented. Also, I'm astonished as to the responsiveness of their support staff. I'm not reluctant to ask stupid questions - so I do. Often. And they always answer me back. And almost always same-day. Some MA tools try to foist "support" onto their community of users. DemandCenter has a "Support" button in the top-right corner of every page, allowing you to send a message to eTrigue in just two clicks. And I nearly always get the same people responding from answer to answer.
- I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
- The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
- One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Can't live without this tool!
- Building assets like landing pages and emails are straightforward.
- The on-screen layout is simple and intuitive.
- Campaigns are built on screen by dragging actions together. We can start and stop campaigns at any time in order to make changes – and then restart the campaign without losing any work.
- eTrigue has very good support that addresses our needs.
- Features are easy to use, but campaign options are sometimes too many. Many of the improvements we’ve asked for have been incorporated into the product, such as better grids for the listings and menu drop-downs.
- It would be nice to have more A/B testing capabilities
eTrigue - Best Customer Experience - Ever!
- Fantastic customer support - day or night. No matter the issue or question the customer service team is ready to help. You actually can talk to a human.
- Simplified "on demand" training sessions. Available 24/7.
- Great template library.
- Fast user setup and role management.
- Features are easy to use.
The tools are all there, its just about how well you use them!
- The templates for e-mails are the greatest part. They are easy to build and change
- The tracking of opens, bounces, clicks and scroll throws takes less than 10 seconds to find, record & move on which is a great time savor!
- If I had to pick an issue, I would say that its difficulty for searching, adding a filter is the only way we can make it work
- It doesn't integrate well with CRM!
Love eTrigue (and I'm not being paid to say it, honest)
- Easy to use - intuitive GUI
- Used to use Eloqua before switching to eTrigue. In comparison, eTrigue is simpler and faster
- Easy to teach other employees how to use
- I wish the custom reporting tool was more intuitive
eTrigue rEview
- Creating campaigns is very intuitive.
- List management is easy.
- the metrics are good and easy to find/customize.
- Their customer support is amazing.
- Lead generation campaigns are not that intuitive...our team had to be re-trained on them and I'm sure even now any of could do it.
- Importing lists is pretty painful in the upfront onboarding process. There should be a way to not have to go through all contacts and remove extra spaces.