eTrigue

eTrigue was a smaller outfit that we came across that was lot less expensive than other big name systems like HubSpot, but offered more bang for our marketing buck. The system is very intuitive and has a pretty short learning curve. They provide a great on-boarding experience and have representatives readily available to help you get the most out of their system. We used eTrigue for marketing automation, email marketing campaigns, and lead generation. Some features we were unable to do with their system were things like being able to customize a URL for landing pages in the way we wanted to for better SEO. Other than that they have a pretty solid system. Would recommend looking into as a possible vendor if you are looking into various marketing automation and email systems.

Toltec Global Services entire foundation is Marketing Automation. That's what we do for a living. We design, build and execute some of the most sophisticated MA Campaigns in the business for our clients. The entire organization uses DemandCenter. DemandCenter is used to solve Marketing Automation challenges. We don't use any other platform.

As a marketing and business consultant it is my responsibility to work with companies to realize optimal operational and ROI benefit from their marketing and sales (CRM, SFA, etc.) system selections. Frequently, the client's primary objective is to implement and ramp lead generation to drive revenue growth. I have worked with a variety of the CRM systems in the market and, over the years, I have honed my list of "must haves" for any system I recommend to a client.

For CRM systems, there are 5 key "must haves" for cost-effective lead generation.

I'm a sales rep for a family of print companies and was looking for an easy to use tool to help build and nurture my prospect list. We don't have internal marketing and IT resources so it had to be a tool that I could set up and run myself - eTrigue DemandCenter fit the bill.

eTrigue has been great for us. We use eTrigue's Demand Center for helping to see where prospects come from and then identify them. Since it is marketing automation, we can also trigger outbound messages in response to activity on our site. Using eTrigue we are able to respond quickly and connect with both current and potential customers.

One of the best features is the response campaign that we use after a form is filled out on our site. The right sales rep is notified when it's a request for a demo or a quote, and they get the history along with all of the person's information. If they visit again, the sales rep is notified again of the visit. The customer is also sent a series of messages directly from the sales rep.

3marketeers is a full service, global advertising agency that provides a wide range of services including lead generation/marketing automation support services. We use eTrigue DemandCenter to support our own internal lead generation efforts, as well as many of our clients' lead generation programs. Our internal and client marketing automation programs include a wide range of outreach including ongoing nurturing, webinars, live/onsite regional events and surveys. We needed a platform that could be easily implemented by our clients and that could support this wide range of activities, on a global basis.

eTrigue DemandCenter is used primarily to keep track of prospect activity and to find qualified leads for sales.

The business problem is getting better information about who is using our website and who might be a potential sale. We use eTrigue to find out information from forms or when our contacts answer one of our email campaigns. Sales use the lead alerts to see who visited the site from their own prospect list.

It was used for marketing campaigns within a department. The program solved for time management issues, easy access to support or even management of the campaigns, ability make adjustments as needed to ongoing campaigns. It also allowed for new ways of upleveling current lead gen programs.

After exploring different options for marketing automation solutions, eTrigue DemandCenter became my go-to for running large email campaigns. Several of the campaigns required intricate logic steps/rules to ensure all of the prospects were being funneled properly in order to receive the appropriate messaging based on their actions. When setting-up these campaigns, the eTrigue support staff was top-notch anytime I reached out to them. They were really responsive, communicative, knowledgeable and friendly. As a result of their help, I was able to execute my campaigns smoothly and achieve great results. I highly recommend eTrigue DemandCenter.

We use eTrigue DemandCenter to promote webinars for Sales Leads Management Association - we also provide email data to users of eTrigue DemandCenter so we have perhaps a broader perspective than a single user

I used eTrigue at 3 different companies since 2005. At each one it became the anchor between our raw leads and our inside sales teams. It was used within marketing AND inside sales because it was very intuitive and powerful.

We selected eTrigue to replace multiple automation tools and manual processes. It was primarily used by sales and marketing. It made the lead management process very streamlined resulting in more effective use of the leads that were being generated and with a faster turn around time. Better ROI.

eTrigue is helping us to keep a view on website visitors, companies interested in us, partners, competitors and prospects.

eTrigue helps us build landing pages, send email campaigns, build nurturing campaigns and score leads for our dealership. It helps to generate marketing and sales leads.

We rely on eTrigue for all marketing automation across our company. Tracking prospect activity, landing pages, forms, lead scoring, email templates, lead alerts to sales team, both for known and anonymous visitors. We use eTrigue to track our webinars, nurturing content, and inquiries, and send alerts to individuals in our sales team. We are able to then sync with Salesforce.com professional version, without needing the API from Salesforce.com. We run about two campaigns per month, and have six active nurturing campaigns based on prospect activity. All of this is handled by one person for campaign setup, reporting, email and landing pages. For copy, another team member is able to easily edit templates we created, then test proofs with the rest of our group.

Our company uses eTrigue to do mass marketing to our large database. We hoped that marketing automation would help save our sales team time and draw in prospective clients.

Initially, eTrigue was chosen amongst other marketing automation tools (circa 2010) to fill the roll of automating several long-term drip nurturing campaigns related to trial-version requests of our software. But it has become much more. Dubbed both a marketing tool AND a sales tool - it took a while for our sales guys to warm up to the features, but now all of Marketing, Business Development, Sales, and the executive management use eTrigue's DemandCenter in some fashion. It addresses many issues, but to choose just one for each department: Sales - many of our customers & prospects work in the field for some of the day, it's handy for the sales person to know (in real-time) when that person is back at their desk and browsing our websites or opening our emails. Bus. Dev. - it's a great tool for tracking the activity/participation of our partners & dealers. Mgmt - we pull information from DC fairly often that helps us make decisions. Marketing - obviously, the automating of messages. But it's more than that; it's allowed us to expand our email marketing efforts 3-5x with the same man-hours.

It’s in use across the organization. We communicate to a wide audience, and also conduct educational events. We use DemandCenter to handle the communication and give us confirmation of what efforts are working and not working. Following up to audiences, as well as dissemination of information for more personal follow up is made really simple with automated alerts.

We use eTrigue through out our Global Marketing Team. Before implementing eTrigue out lead quality and lead management was random. It serves so many benefits across marketing, pr, and sales.

We use eTrigue for all our marketing e-mail efforts. The templates are easy to use/build/manipulate making e-mail blasts an easy & quick process for our marketing team. We have started using eTrigue for prospect counting and reaching them effectively while we integrate from salesforce to dynamics CRM.

It's our company's marketing automation tool and prospect database. We sent 1 - 2 email campaigns from eTrigue each week, building and tagging lists from our prospect database.