A solid management tool in need of a great marketplace.
December 21, 2021

A solid management tool in need of a great marketplace.

CalDon Preece | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Everflow - Partner Marketing Platform

VidAngel has several pay-per-performance partners that send traffic to our website generating sales. We needed a way to make sure that the leads that were being sent converted into purchases. We use Everflow to manage the tracking of our pay-per-performance partners and to manage the generation of invoices. We also use their reporting dashboard to analyze the performance of our efforts.
  • Lead Tracking.
  • Affiliate Management.
  • Invoicing.
  • Improve marketplace for partner discovery.
  • UI is a bit clunky.
  • Internal messaging tool.
  • Affiliate attribution tracking.
  • Ease of management.
  • Ease of use for affiliates.
  • Generated an estimated $36k in sales.
  • Allowed us to manage and reliably track affiliate performance.
I've used several affiliate/influencer marketing tools. This tool has a lot of nice features that are easy to use and is actually pretty cheap considering we pay a flat monthly rate. However, this is definitely a tool for a more developed marketing team or influencer program. The best tools I worked with in the past have had strong marketplaces where you could discover talent that aligned with your brand and then you could contact them to start the formal process of partnering.

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Everflow is well suited for intermediaries or agencies that connect advertisers with affiliates. Their tools work great for creating offers from specific advertisers and connecting them to affiliates, particularly if you already had a system in place for attracting advertisers and affiliates to your program. It starts lacking when you are a single company that is looking to connect with affiliates or if you are an affiliate looking for products to partner with.